Supplier Education Package

The pandemic had an outsized impact on global CVBs and DMOs, and the destinations they serve. From devastating decreases in visitor numbers to no-to-reduced occupancy to members who had to fold their businesses, there was no sector impacted more severely than travel and the destinations that welcome visitors from all over the world. As we begin to observe the return of group and leisure tourism, destinations are embracing the need for change. They are rebranding, rebuilding, and shifting their marketing strategies as they forge through 2021. Join a candid discussion with DMO leaders who will transparently-for-all share their plans for rebuilding and what it means for meeting professionals of all types—from the organizers who plan events to the destinations that welcome them. 

Learner Outcomes 

1. Better understand the challenges and opportunities that DMOs and CVBs face recovering from the global pandemic. 

2. Learn new marketing strategies that will impact meeting planners and the destination partners they seek.

3.Recognize opportunities for both sides of the market to create wins that buoy industry and destination recovery.

Session Sponsored by: 

A journey through a year of challenges, educational opportunities, industry advocacy, and much more seen through the eyes of MPI Italia. A journey that led MPI Italia to meet the scientists that presented the Airborne Infection Risk Calculator which provides solutions for organising events safely indoors, explaining how to calculate and manage the risk of airborne transmission of viruses. Associate Professor Luca Stabile will share the Airborne Risk Calculator study by the University of Cassino and Southern Lazio in collaboration with the International Laboratory for Air Quality and Health (ILAQH, Queensland University of Technology, Brisbane, Australia) and the CIUS Building Performance Lab (New York, USA).

Learner Outcomes

1. Knowledge/comprehension and application: learn how to calculate and manage airborne infection risk – an indispensable tool to guarantee clean and healthy air in our buildings and shared spaces.
2. Comprehension: understand why MPI is a heart thing and that when you give your will receive more in return than you could imagine.
3. Value: perceive the value of belonging to a community that cares

1 Clock Hour | Domain C: Risk Management

As quarantine measures in European countries are slowly being removed, hotels and venues started to be concerned about what the new post-COVID reality will look like for their operations. Can they ensure the safety of their guests? Can they provide virus-clean environments to the event participants? What planners will expect from venues and hotels?

In this session, you will learn ... 

• How hotels and venues are preparing with social distancing measures, safety and cleanliness standards
• Which are the conditions that need to be met for events to resume?
• How to implement social distancing-friendly infrastructure?
• Who will define or adopt policies to create safety around in-person events?

We are bringing together examples of nationwide guidance for venues and individually defined conditions for recovery by hotels and venues.

Speakers, experts, and participants include: Convention Bureaus, Hotels, Disinfection, and Medical professionals

1 Clock Hour | Domain I: Marketing

Please note - from 14:56 to 11:58 in the recording, there is a brief pause in content. 

Every entrepreneurial company has no choice but to focus on sales. The magic may be the brand, but the reality is the sales force. Your brand can’t fly without it.

Whether you’re a team of 1 or 101, maximizing the sales team around one common goal that creates value for the client, the company, and the sales rep is the only way to focus the activities of a sales team. It is critical that each sales rep is able to measure the value of each activity undertaken during the day and can make the connection to the overarching goals of the company.

Learner Outcomes:

• A plan of attack
• To create a detailed "Cook Book"
•  How to design and deliver sales skills development that produces the desired results in today’s competitive markets

This Session Graciously Sponsored by: 

1 Clock Hour | Domain A: Strategic Planning

This is a workshop designed to help you think outside the box about what you can do to help your business through the Corona Virus. This is a virtual, interactive workshop where I will walk you through exercises to help you see where the opportunities are that will help get you ahead in the next few weeks and be ready for The Recovery. Now is the time to prepare and focus on that. How you react to this is within your control.

Learner Outcomes:

1. Ideas on where to focus to get back on track during and after COVID19

2. Time for YOU – how you react to this will determine how you bounce back

3. Hear from industry colleagues what they are doing to focus on revenue generation

1 Clock Hour | Domain D: Financial Management

The only thing constant in our industry is change. This workshop will arm you with tactical strategies that will help you to negotiate & defend your organization in this evolving market. In this high-level workshop, attendees will review key contract clauses, negotiations tips, and strategies on how to get to “Yes” and review variables that help influence a hotel's decision to accept your business.

• Understand our current marketplace and how it affects a planners’ strategy during negotiations.
• Review key contract clauses and how to defend them to benefit your organization's bottom-line & reduce risk.
• Discuss variables that the hotels consider when reviewing your overall business value.

1 Clock Hour | Domain I: Marketing

If you want to boost revenue, it is imperative that you optimize your sales mindset. By applying cutting edge research in neuroplasticity, Dr. E delivers an entertaining and prescriptive process. Sales associates will leave with actionable steps on how to apply the True Success^TM

The formula in their lives and businesses so that they can eliminate obstacles, increase productivity and amplify engagement. Learn about the winning sales mindset from Shaquille O’Neal’s “Head Coach for happiness.

Learner Outcomes:

1. Name the three pillars of True Success in order to be able to apply them in your life.

2. Convert a victim mindset to an empowered mindset using two specific strategies in order to be more empowered in any situation.

3. Apply the Over-Under Principle in order to optimize relationships with anyone.

1 Clock Hour | Domain I: Marketing

Sales and marketing professionals have access to a wealth of information nowadays through CRM systems, metrics and analytics platforms, and industry-related research and reports. There is so much data, it’s overwhelming. However, based on a recent survey by eMarketer, less than 25% of sales and marketing executives worldwide said they had a comprehensive view of customer data, what data they have available, and how to use the data to make strategic decisions. In order to start converting data into usable insights, sales and marketing professionals need to learn how to be data-driven, analytical, and strategic in all their decisions.

1 Clock Hour | Domain D: Financial Management

The only thing constant in our industry is change. This workshop will arm you with tactical strategies that will help you to negotiate & defend your organization in this evolving market. In this high-level workshop, attendees will review key contract clauses, negotiations tips and strategies on how to get to “Yes” and review variables that help influence a hotels decision to accept your business.

Learner Outcomes:

• Understand our current marketplace and how it affects a planners’ strategy during negotiations.
• Review key contract clauses and how to defend them to benefit your organizations bottom-line.
• Discuss variables that the hotels consider when reviewing your overall business value.