Next-Gen Event Destination Marketing

The pandemic had an outsized impact on global CVBs and DMOs, and the destinations they serve. From devastating decreases in visitor numbers to no-to-reduced occupancy to members who had to fold their businesses, there was no sector impacted more severely than travel and the destinations that welcome visitors from all over the world. As we begin to observe the return of group and leisure tourism, destinations are embracing the need for change. They are rebranding, rebuilding, and shifting their marketing strategies as they forge through 2021. Join a candid discussion with DMO leaders who will transparently-for-all share their plans for rebuilding and what it means for meeting professionals of all types—from the organizers who plan events to the destinations that welcome them. 

Learner Outcomes 

1. Better understand the challenges and opportunities that DMOs and CVBs face recovering from the global pandemic. 

2. Learn new marketing strategies that will impact meeting planners and the destination partners they seek.

3.Recognize opportunities for both sides of the market to create wins that buoy industry and destination recovery.

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