Colette Baruth

Vice President & Commercial Director for All-Inclusive Resorts, Hilton

Colette joined Hilton in April as Vice President and Commercial Director of our rapidly expanding All-Inclusive portfolio. Under Colette’s guidance, Hilton All-Inclusive is setting a new standard for the All-Inclusive market by bringing our expertise and trusted standard of quality to every resort that bears our name.​ Since joining the company, Colette has built out an operating model that includes a new Commercial team with expanded Global Sales reach, focused relentlessly on building relationships with key partners and customer segments and questioned the status quo to ensure delivery of an exceptional product while keeping the customer at the heart of everything we do.

Prior to joining Hilton, Colette was responsible for driving unprecedented growth as Senior Vice President, Global Commerce & Distribution of AMResorts Americas. In her role at AMResorts, Colette led the company’s global and international sales strategy, expanding its presence in South America, Asia and Oceania, as well as successfully launching two new brands globally.

Prior to joining AMResorts, Colette served as Vice President of Product Strategy at GOGO Vacations, as well as Vice President of Product Development for Mexico, Central and South America at Flight Center Travel Group, where she was responsible for profitability, pricing, product distribution and promotional strategy. Colette also previously held project and account management positions with Liz Claiborne, Inc. and in Spain with Radisson Hotels International and the Barcelona International Organizing Committee for the XXVth Olympiad.

Colette earned her Bachelor of Science Degree in Marketing from Rutgers University and a Language Study degree from the Universidad de Salamanca, Spain. She is fluent in English and Spanish and speaks intermediate Italian.

With more than two decades of international product and marketing experience, Colette is a true hospitality and tourism expert who is known for her ability to understand and integrate with partner goals and relationships, while increasing profitability and understanding client needs to support B2B and B2C efforts to drive sales on a global scale.