Joyce Martinez

Director of Business Development, Destination Canada/ Business Events Canada

Joyce M. Martinez is a professional with more than 20 years of experience in the areas of sales & business development, marketing research, meetings & conventions, international markets, and strategic business management for the hospitality industry. She is currently the Director, Business Development, TX and Southeast US for Business Events Canada, the MC&IT division of DESTINATION CANADA. She has extensive experience in the meetings, events, and destination marketing industry having achieved several executive positions for the Puerto Rico DMO in their offices in Washington D.C., Miami, San Juan, and Dallas. During her professional career, she has also worked as a hospitality consultant with diverse teams at hotels, DMO’s, and convention centers in the areas of market research, training on service standards, sales development, team leadership, events planning, and international markets. In the academic field, Joyce has been a professor and instructor at several universities teaching business and hospitality programs in Washington D.C., Miami, Puerto Rico, and Dallas. Joyce is an active member in professional associations such as MPI/DFW, PCMA, and SITE. She was BOD for MPI-DFW chapter (2016-2017) and also served as Chair of the Mentor Program (2017-2018) and continues involved in committees.

Appearances

  • Thumbnail for On demand traits for hospitality sales and marketing professionals
    Date
    June 17, 2019
    Credits
    1 Contact Hours
    Sales and marketing professionals have access to a wealth of information nowadays through CRM systems, metrics and analytics platforms, and industry-related research and reports. There is so much data, it’s overwhelming…

    Speaker

    Speaker Image for Joyce Martinez
    Director of Business Development, Destination Canada/ Business Events Canada

    This product is only available to members of the following groups:

    • Members
  • Thumbnail for Data-driven decision making to remain competitive in the mice industry
    Date
    June 18, 2019
    Credits
    1 Contact Hours
    The best companies in the world don’t assume that they know their clients and their needs…they focus on data-driven decisions instead of assumptions. They know that data is not based on instincts, it is based on facts, hard numbers, and intelligence to make strategic decisions…

    Speaker

    Speaker Image for Joyce Martinez
    Director of Business Development, Destination Canada/ Business Events Canada

    This product is only available to members of the following groups:

    • Members
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