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On demand traits for hospitality sales and marketing professionals
Date
June 17, 2019
Credits
1 Contact Hours
This product is only available to members of the following groups:
- Members
This product is also available as part of the following products:
The WEC signature event is MPI’s premier education and networking conference for meeting and event professionals, featuring cutting-edge topics and business opportunities. Please find recordings of our WEC Toronto education sessions and keynotes in this exclusive collection…
MPI is the meeting and event industry’s home for education, enabling meeting professionals around the world in their quest to host meetings that matter for communities, organizations, businesses, NGOs and governments…
MPI is the meeting and event industry’s home for education, enabling meeting professionals around the world in their quest to host meetings that matter for communities, organizations, businesses, NGOs and governments…
1 Clock Hour | Domain I: Marketing
Sales and marketing professionals have access to a wealth of information nowadays through CRM systems, metrics and analytics platforms, and industry-related research and reports. There is so much data, it’s overwhelming. However, based on a recent survey by eMarketer, less than 25% of sales and marketing executives worldwide said they had a comprehensive view of customer data, what data they have available, and how to use the data to make strategic decisions. In order to start converting data into usable insights, sales and marketing professionals need to learn how to be data-driven, analytical, and strategic in all their decisions.
Learning Objectives
- Learn how to develop a data-driven strategy.
- Identify internal and external data available or data that needs to be obtained.
- How to collect, process, analyze, and make data-driven decisions. Know what to do with the data, how to share it, who will use the data and the impact of incorporating a data-driven mentality in all sales and marketing decisions.
Speaker
Director of Business Development, Destination Canada/ Business Events Canada
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