Sales and Marketing

Start beyond the basics of social media and discover undocumented tips that will help you gain exposure for yourself and your business…

One of the most important characteristics of successful sales professionals is emotional intelligence. They have the ability to understand and control their emotions and respect the part they play in client relationships…

Integrated PR is essential so that a consistent message is received by potential clients. This session will show how successful companies of all sizes are using an integrated approach, at low cost, to generate big profits. The techniques described are all simple to implement, and effective to use…

With today's economic trends and corporate downsizing many meeting professionals are looking to start their own company…

Discover the one word that you must understand in the world of sales…

How often have you thought about apathy and the environment? Have you often wondered what it may take to get people to 'engage’ with sustainability? This session will take you through a psychological tour of what may make it challenging for people to act on their aspirations to make our planet- and…

This presentation reviews the basics meeting and event planners need to know to get started in the virtual arena…

Lars Sudmann's Story-CODE will show you powerful and practical strategies and tips on how to incorporate stories in your meetings and events. Stories are a fundamental element of human communication. Across cultures and time humans have been captivated by stories…

What do meeting and event planners really want? You'll learn the answer to that question as well as some strategies for rising above the competition in this session, that was developed based on the feedback of meeting and event planners…

Does the constant flood of social media channels available today have you grabbing for your floaties? Are your attendees lost because they don't know which direction to look and don't understand how to connect to you and each other? Maybe you've only just started but you're already over social medi…

Many organizations use a structured sales process but why is it that it works well with some people and not with others? Why are we so successful with some people and then, without changing anything are unsuccessful with others? This session will identify the 4 'Personality Types’ that exist and wi…

Part 2 of a 4-part sales and marketing series. How to chase business in proactive, pleasant ways that close the deal…

Part 1 of a 4-part sales and marketing series. How to chase business in proactive, pleasant ways that close the deal…

Part 3 of a 4-part sales and marketing series. How to chase business in proactive, pleasant ways that close the deal…

Part 4 of a 4-part sales and marketing series. How to chase business in proactive, pleasant ways that close the deal…

Have you ever wondered what it would be like to produce some of the largest and most high profile events? In this session, a panel of executives will answer your burning questions about everything from what takes place behind the scenes, working with televised production, and much more…

Annually, the International Association of Exhibitions and Events (IAEE) forms a blue-chip panel of global exhibition professionals who analyze current and future trends of the exhibitions and events industry…

In the current environment of highly regulated healthcare meetings, hoteliers need to know the fine points of how to market their venue to the healthcare industry. This session will provide strategies on how to book and manage healthcare meetings in accordance with the client’s requirements…

This session will focus on how buyers and sellers can improve communications in order to develop a better buyer process for meetings and events. The proliferation of technology tools to help support the sourcing process have been both positive and negative…

LinkedIn is one of the greatest tools and social platforms for professional development and business growth. Yet most people are not using it to its full potential. This workshop covers the basics to get you started using LinkedIn and then dives deep into specific features…

Social networking sites like Facebook, LinkedIn, and Twitter present a variety of new ways for planners and meeting sponsors to market their meetings and interact with attendees…

Ramon is THE expert on PERSONAL BRANDING

Convention centers are key partners in the execution of any successful event. But, like all of us, venues and CVBs are reinventing themselves. This session examines what keeps them up at night, what they are doing about it, and how that impacts your role as a meeting planner…