Mixing brand development, strategy, and implementation, Melanie works with her clients to clearly communicate their brand value, and to deliver an outstanding customer experience. Her work moves your brand from “just” marketing into the day-to-day operations of your business delivering improved communications, branding initiatives worthy of going viral and stronger community relations that will transform your business. As founder and Brand Catalyst of Omicle LLC, she is a sought-after speaker and international author of three books on culture-driven brands. For more on Mel DePaoli, please visit www.omicle.com and follow her on Twitter @MelDePaoli.