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Hotelier Confidential: Strategies on Capturing and Operating Healthcare Meetings
Date
June 13, 2016
Credits
1 Contact Hours
$0
Standard Price
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Meeting Professionals International (MPI) is committed to providing industry-leading professional development, networking and marketplace opportunities for our members…
MPI is the meeting and event industry’s home for education, enabling meeting professionals around the world in their quest to host meetings that matter for communities, organizations, businesses, NGOs and governments…
In the current environment of highly regulated healthcare meetings, hoteliers need to know the fine points of how to market their venue to the healthcare industry. This session will provide strategies on how to book and manage healthcare meetings in accordance with the client’s requirements.
Learning Objectives:
- Understand how your hotel may (or may not) be a good fit for regulated healthcare meetings.
- Learn to modify marketing messages to attract meetings with HCPs in attendance.
- Discover the importance of educating the rest of the hotel operations team about the need to adhere to the client’s guidelines.
Speaker
Betsy Bondurant, CMM, CTE
President , Bondurant Consulting
Specialties
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