2016 European Meetings & Events Conference

1 Clock Hour | Domain G: Meeting or Event Design 

EMEC16 will be your playground where your general session facilitators, Ann Hansen and Bo Krüger – the co-developers of the Danish Meetovation concept - will take you on a journey to inspire you to write the next chapter in your own professional story.

The Opening General Session on Sunday will set the scene for the full conference by introducing you to the Meetovation Meeting Design Principles as well as your fellow participants. Let yourself be surprised and give yourself permission to open your mind and go with the flow.

1 Clock Hour | Domain G: Meeting or Event Design 

This session will present a novel approach to participatory meeting design that is based on the sciences of dramaturgy and adult learning. Numerous examples will be showcased and participants will get the opportunity to apply this approach to their next meeting design.

Learning Objectives:

• Understand the relevance of applying dramaturgy and adult learning to meeting design and use that to introduce participant involvement in your future meetings.
• Apply five basic design principles to develop concrete ideas on how to do things differently.
• Develop a meeting design of your own, based on these new approaches.

1 Clock Hour | Domain A: Strategic Planning 

A session that looks at current practices and context for SMM moving from cost to value and focused on how intangible values such as learning, networking and loyalty could be measured.

Learning Objectives:

• Review current practices in order to move to next stages in SMM from cost to value.
• Identify the different outcomes meetings can create.
• Gain insights into how to measure elusive outcomes in order to review current measurements and refine existing measures.

1 Clock Hour | Domain G: Meeting or Event Design 

How can you turn your-standard-meeting into the-event-no-one-would-want-to-miss? This workshop will help you to focus on the user experience of your meetings and events. You will learn practical tips from your peers plus the tips that Erik has collected from 1600 organisers.

Learning Objectives:

• Trigger and convince invitees to attend your meeting.
• Design an engaging event programme.
• Involve participants in every aspect of your meeting.

1 Clock Hour | Domain I: Marketing 

Discover the building blocks of professional selling and gain a better understanding of selling in the hospitality, meeting, and event sector. This session reviews the most important components of selling in the meetings and hospitality industry. Learn how to navigate selling in today's turbulent marketplace.

Learning Objectives:

• Examine selling concepts that improve effectiveness.
• Develop a process orientation that improves efficiencies.
• In depth Q & A with an industry expert.

1 Clock Hour | Domain G: Meeting or Event Design 

Meeting and event professionals move people’s hearts and minds through the experiences they create. You will hear two takes on how the physical environment impacts the results of your events.

To gain new knowledge about the subject of responsible thinking, we will have you participate in an important dilemma exercise. You will be up on your feet and learning by doing to stretch both your body and mind!

1 Clock Hour | Domain B: Project Management 

Nowadays many successful Meeting Planners lead their own Virtual Team consisting of graphic designer, proofreader, online marketeer etc. The possibilities for physical meeting in such teams are limited. Peter's award winning method "Virtual Power Teams" helps Managers of dispersed teams to unite them despite the distance and reach Top Performance!

Learning Objectives:

• Set virtual team vision and goals to ensure leverage of the unique personality and strengths of each team member.
• Establish structured communication and a team charter – the "contract" between the team members for using and responding on the vital communication channels.
• Inspire and maintain a winning spirit and establish the optimal virtual culture.

1 Clock Hour | Domain I: Marketing 

Your biggest customers are influential, important—and sought after by your competitors. How can you and your company mobilize to protect and grow your most important assets? Strategic account management is the way to unlock innovations that benefit both parties.

Learning Objectives:

• Understand the different types of selling.
• Learn how to interview customers like a consultant.
• Become a better strategic thinker.

1 Clock Hour | Domain G: Meeting or Event Design 

This session is an introduction to the basics of audience participation technology – activating those smartphones and tablets in your attendees' hands. No worries if you don't have an iPad, we will provide an iPad Mini for each participant at this session. Lots of hands-on demonstrations included.

Learning Objectives:

• Get started using meeting technology like smartphones and tablets in your events.
• Explore links to web-based audience participation systems (US, European, and Asian) that will change your way of involving your audience.
• Identify the suppliers you need for hardware, software, and Wi-Fi to get your meeting rolling.

Not for Clock Hour Credit

The latest research suggests that women still have a long way to go to achieve equality in the workplace. What can companies and individuals do about it? In this session we’ll hear from accomplished women leaders and discuss topics in-depth in small-group settings.

Learning Objectives:

• Know the facts and not just the word-of-mouth about women's equality.
• Gain valuable inspiration from role models.
• Join the conversation and the debate about this important subject – for both men and women

1 Clock Hour | Domain I: Marketing 

Ciara Feely will share a collection of case studies on what makes up a winning proposal. You can expect to receive real life examples of hotel/venue clients that went from 0% to 75% conversion rates by making 3 main changes in their approach with the planner and to the proposal.

Learning Objectives:

• Write a proposal that gets the planner to call you back!
• Follow a proposal structure and the language to use that WINS!
• Identify exactly what the planner needs to see in a proposal to say YES!

1 Clock Hour | Domain G: Meeting or Event Design 

With increasing change, driven by technology and speed, it is becoming even harder to deliver event experiences that create moments of meaning and inspire creative thinking as well as deeper learning. We will explore how event professionals can maximize the brain’s capacity for deeper understanding and ignite innovate thinking.

Learning Objectives:

• Discover key parts of our brain that drive our emotions and its impact on the success of your event.
• Identify how our brain processes information and ways to capitalize on it.
• Explore ways to move things from short-term memory to long-term memory.

1 Clock Hour | Domain G: Meeting or Event Design 

During this 'Playshop', Joshua will share some of his best practices and 'easy-to-adapt' musical interventions that you will be able to use in your own particular setting. He will also discuss his insights regarding the use of music in meetings and the participants will also have a great time together learning some new skills.

Learning Objectives:

• Learn how to design an event utilising the power of sound.
• Share best practices for improving energy levels at your meetings and events.
• Learn about the art of improvisation.

2 Clock Hours | Domain B: Project Management 

Technology adoption accelerates when there are processes, standards and resources in place to simplify and support its usage. The same is true for the technologies for your events. Identify best practices in creating and managing these technologies by looking at them from a variety of perspectives. Preview breakthroughs from a groundbreaking research study that examined network and wi-fi, registration and badging, mobile, engagement, social, digital signage, hardware acquisition, attendee tracking, content capture and streaming across different event types. Understand who and how decisions are made in terms of planning and executing technology, and how to use best practices at your organization.

Learning Objectives:

• Learn how leading companies are managing their event technology ecosystems.
• Find out how decisions are made in these organizations in regards to those technologies.
• Consider ways to incorporate best practices into your own meetings and events.

Not for Clock Hour Credit

Much has changed over the past five years in the meetings industry, yet rarely are meeting professionals represented at the executive level. Hear real-life stories of people who have been successful in being promoted to the executive level in meeting- and event-planning jobs.

Learning Objectives:

• Review the job description of an executive-level planner.
• Identify the key steps to success.
• Examine the obstacles to overcome and how to do it.