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SMM: Measuring the Elusive Outcomes of Meetings and Events
Date
February 8, 2016
Credits
1 Contact Hours
$9.99
Standard Price
Free for
- Essential
- Preferred
- Premier
This product is also available as part of the following products:
The annual European Meetings & Event Conference (EMEC) is one of MPI’s signature events through which innovative education, networking and business exchanges are delivered exclusively to MPI’s European community…
1 Clock Hour | Domain A: Strategic Planning
A session that looks at current practices and context for SMM moving from cost to value and focused on how intangible values such as learning, networking and loyalty could be measured.
Learning Objectives:
- Review current practices in order to move to next stages in SMM from cost to value.
- Identify the different outcomes meetings can create.
- Gain insights into how to measure elusive outcomes in order to review current measurements and refine existing measures.
Speaker
Kevin Iwamoto, GLP GTP
Chief Strategy Officer, Bizly, Inc.
Specialties
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