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The annual European Meetings & Event Conference (EMEC) is one of MPI’s signature events through which innovative education, networking and business exchanges are delivered exclusively to MPI’s European community…
1 Clock Hour | Domain A: Strategic Planning
A session that looks at current practices and context for SMM moving from cost to value and focused on how intangible values such as learning, networking and loyalty could be measured.
Learning Objectives:
Review current practices in order to move to next stages in SMM from cost to value.
Identify the different outcomes meetings can create.
Gain insights into how to measure elusive outcomes in order to review current measurements and refine existing measures.
Presentation-based meetings need to be facilitated so participants want to act on the input provided. Researchers have shown that "intrinsic motivation" is promoted when people's needs for autonomy, competence, and relatedness are met…
EMEC16 will be your playground where your general session facilitators, Ann Hansen and Bo Krüger – the co-developers of the Danish Meetovation concept - will take you on a journey to inspire you to write the next chapter in your own professional story…
Your biggest customers are influential, important—and sought after by your competitors. How can you and your company mobilize to protect and grow your most important assets? Strategic account management is the way to unlock innovations that benefit both parties…
This session will present a novel approach to participatory meeting design that is based on the sciences of dramaturgy and adult learning. Numerous examples will be showcased and participants will get the opportunity to apply this approach to their next meeting design…
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