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The annual European Meetings & Event Conference (EMEC) is one of MPI’s signature events through which innovative education, networking and business exchanges are delivered exclusively to MPI’s European community…
1 Clock Hour | Domain A: Strategic Planning
A session that looks at current practices and context for SMM moving from cost to value and focused on how intangible values such as learning, networking and loyalty could be measured.
Learning Objectives:
Review current practices in order to move to next stages in SMM from cost to value.
Identify the different outcomes meetings can create.
Gain insights into how to measure elusive outcomes in order to review current measurements and refine existing measures.
This session will present a novel approach to participatory meeting design that is based on the sciences of dramaturgy and adult learning. Numerous examples will be showcased and participants will get the opportunity to apply this approach to their next meeting design…
Your biggest customers are influential, important—and sought after by your competitors. How can you and your company mobilize to protect and grow your most important assets? Strategic account management is the way to unlock innovations that benefit both parties…
The latest research suggests that women still have a long way to go to achieve equality in the workplace. What can companies and individuals do about it? In this session we’ll hear from accomplished women leaders and discuss topics in-depth in small-group settings…
Much has changed over the past five years in the meetings industry, yet rarely are meeting professionals represented at the executive level. Hear real-life stories of people who have been successful in being promoted to the executive level in meeting- and event-planning jobs…
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