John Parke

Much has changed over the past five years in the meetings industry, yet rarely are meeting professionals represented at the executive level. Hear real-life stories of people who have been successful in being promoted to the executive level in meeting- and event-planning jobs…

Discover the building blocks of professional selling and gain a better understanding of selling in the hospitality, meeting, and event sector. This session reviews the most important components of selling in the meetings and hospitality industry…

Your biggest customers are influential, important—and sought after by your competitors. How can you and your company mobilize to protect and grow your most important assets? Strategic account management is the way to unlock innovations that benefit both parties…