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The annual European Meetings & Event Conference (EMEC) is one of MPI’s signature events through which innovative education, networking and business exchanges are delivered exclusively to MPI’s European community…
1 Clock Hour | Domain I: Marketing
Your biggest customers are influential, important—and sought after by your competitors. How can you and your company mobilize to protect and grow your most important assets? Strategic account management is the way to unlock innovations that benefit both parties.
Learning Objectives:
Understand the different types of selling.
Learn how to interview customers like a consultant.
By the time EMEC draws to a close, your head will be filled with new ideas and you will be the hero of your own story. We will celebrate the achievements of the past days to ensure that you can return home and begin implementing all of these powerful design principles to your meetings…
The latest research suggests that women still have a long way to go to achieve equality in the workplace. What can companies and individuals do about it? In this session we’ll hear from accomplished women leaders and discuss topics in-depth in small-group settings…
Discover the building blocks of professional selling and gain a better understanding of selling in the hospitality, meeting, and event sector. This session reviews the most important components of selling in the meetings and hospitality industry…
EMEC16 will be your playground where your general session facilitators, Ann Hansen and Bo Krüger – the co-developers of the Danish Meetovation concept - will take you on a journey to inspire you to write the next chapter in your own professional story…
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