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Strategic Account Management: Taking It To The Next Level

Date
February 8, 2016
Credits
1 Contact Hours
$9.99
Standard Price
Free for 
  • Essential
  • Preferred
  • Premier
This product is also available as part of the following products:
Thumbnail for 2016 European Meetings & Events Conference
The annual European Meetings & Event Conference (EMEC) is one of MPI’s signature events through which innovative education, networking and business exchanges are delivered exclusively to MPI’s European community…

1 Clock Hour | Domain I: Marketing 

Your biggest customers are influential, important—and sought after by your competitors. How can you and your company mobilize to protect and grow your most important assets? Strategic account management is the way to unlock innovations that benefit both parties.

Learning Objectives:

  • Understand the different types of selling.
  • Learn how to interview customers like a consultant.
  • Become a better strategic thinker.
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