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Data-driven decision making to remain competitive in the mice industry

Date
June 18, 2019
Credits
1 Contact Hours

This product is only available to members of the following groups:

  • Members
This product is also available as part of the following products:
Thumbnail for 2019 World Education Congress
The WEC signature event is MPI’s premier education and networking conference for meeting and event professionals, featuring cutting-edge topics and business opportunities. Please find recordings of our WEC Toronto education sessions and keynotes in this exclusive collection…

1 Clock Hour | Domain A: Strategic Planning

The best companies in the world don’t assume that they know their clients and their needs…they focus on data-driven decisions instead of assumptions. They know that data is not based on instincts, it is based on facts, hard numbers, and intelligence to make strategic decisions. The hospitality industry is all about experiences and emotions, but to reach to the desired results and impact, we need to use data that leads to insights; those insights should turn into decisions and actions to improve the experience, business goals, and competitiveness.

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Learning Objectives

  • Understand the importance of implementing a data-driven mentality.
  • Identify sources of data, specific data needed by different areas of the industry, and the impact of all the metrics and business intelligence obtained from the data.
  • Know how to manage the data, how to share it, who will use the data, and the impact of incorporating a data-driven mentality to remain relevant, competitive, and productive.

Speaker

Speaker Image for Joyce Martinez
Director of Business Development, Destination Canada/ Business Events Canada

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