Beyond Google: How to Attract Revelant Traffic Through Diverse Channels
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1 Clock Hour | Domain I: Marketing
Many of us spend a disproportionate amount of time focused on generating traffic from Google and AdWords. We pray that our featured snippets last forever and hope that our competitors never outrank us. In a world where SERPs are quickly changing and algorithms are wiping out entire business models, it's becoming important for marketers to embrace a diverse set of channels for traffic and attention.
In this session, Ross will deliver an engaging presentation that shows marketers, creators, speakers, and events -- how to get the best bang for their buck out of their content. What should they do after pressing publish on a blog post? How can they spread a video to thousands of people online? This talk will share all the secrets. Session sponsored by Sensov.
Learning Objectives
- What brands can do to spread their story beyond SEO and SEM.
- How brands can leverage communities and other networks to drive consistent traffic.
- The importance of diverse channels, based on research and data.
Speaker
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