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Beyond Google: How to Attract Revelant Traffic Through Diverse Channels

Date
June 17, 2019
Credits
1 Contact Hours

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  • Members
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The WEC signature event is MPI’s premier education and networking conference for meeting and event professionals, featuring cutting-edge topics and business opportunities. Please find recordings of our WEC Toronto education sessions and keynotes in this exclusive collection…
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MPI is the meeting and event industry’s home for education, enabling meeting professionals around the world in their quest to host meetings that matter for communities, organizations, businesses, NGOs and governments…

1 Clock Hour | Domain I: Marketing

Many of us spend a disproportionate amount of time focused on generating traffic from Google and AdWords. We pray that our featured snippets last forever and hope that our competitors never outrank us. In a world where SERPs are quickly changing and algorithms are wiping out entire business models, it's becoming important for marketers to embrace a diverse set of channels for traffic and attention.

In this session, Ross will deliver an engaging presentation that shows marketers, creators, speakers, and events -- how to get the best bang for their buck out of their content. What should they do after pressing publish on a blog post? How can they spread a video to thousands of people online? This talk will share all the secrets. Session sponsored by Sensov.

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Learning Objectives

  • What brands can do to spread their story beyond SEO and SEM.
  • How brands can leverage communities and other networks to drive consistent traffic.
  • The importance of diverse channels, based on research and data.

Speaker

Speaker Image for Ross  Simmonds
Founder, Foundation Marketing Services Inc

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