1 Clock Hour | Domain I: Marketing 

Does the constant flood of social media channels available today have you grabbing for your floaties? Are your attendees lost because they don't know which direction to look and don't understand how to connect to you and each other? Maybe you've only just started but you're already over social media! This session is designed to help you navigate this saturation and stress by focusing on strategy before tools. Jessica Levin and Midori Connolly will provide you with the questions that you need to ask in order to determine which social media platform(s) is (are) right for your organization and your meeting. From crafting a social media calendar to building a team to identifying key metrics, participants will walk away feeling rejuvenated and having faith restored in the benefits of using social media.

Learning Objectives:

• Determine which social media platforms and tools are best for which situations.
• Build a calendar and schedule for social media activity.
• Develop key performance metrics to evaluate social media strategy.

1 Clock Hour | Domain F: Stakeholder Management 

Part 2 of a 4-part sales and marketing series. How to chase business in proactive, pleasant ways that close the deal.

Learning Objectives:

• Identify who you want to see, and who you don’t
• Determine quick, pleasant ways to access the buyers
• Understand how to use your contacts to access their contacts

1 Clock Hour | Domain I: Marketing 

Part 1 of a 4-part sales and marketing series. How to chase business in proactive, pleasant ways that close the deal.

Learning Objectives:

• Focus on the value you bring, not how great you are
• See yourself as uniquely placed to help
• Overcome your internal objections, so you can overcome the buyers’ objections
• The L’Oreal effect: how to know you’re worth it

1 Clock Hour| Domain F: Stakeholder Management 

Part 3 of a 4-part sales and marketing series. How to chase business in proactive, pleasant ways that close the deal.

Learning Objectives:

• How to present a compelling business case that persuades
• How to differentiate yourself from the competition
• How to turn your agenda into theirs

1 Clock Hour | Domain D: Financial Management

Part 4 of a 4-part sales and marketing series. How to chase business in proactive, pleasant ways that close the deal.

Learning Objectives:

• How to maintain pace and positivity...and stay in control of the sale
• How to answer their questions in compelling ways
• How to get the balance right between too much chasing (pestering) and not enough (reactive)