Using Strategy to Overcome Social Media Fatigue

1 Clock Hour | Domain I: Marketing 

Does the constant flood of social media channels available today have you grabbing for your floaties? Are your attendees lost because they don't know which direction to look and don't understand how to connect to you and each other? Maybe you've only just started but you're already over social media! This session is designed to help you navigate this saturation and stress by focusing on strategy before tools. Jessica Levin and Midori Connolly will provide you with the questions that you need to ask in order to determine which social media platform(s) is (are) right for your organization and your meeting. From crafting a social media calendar to building a team to identifying key metrics, participants will walk away feeling rejuvenated and having faith restored in the benefits of using social media.

Learning Objectives:

• Determine which social media platforms and tools are best for which situations.
• Build a calendar and schedule for social media activity.
• Develop key performance metrics to evaluate social media strategy.