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TU05
Peak Engagement: Optimizing Your Trade Show Experience
Date
June 5, 2018
Credits
1 Contact Hours
This product is not available for individual purchase, but it is available as part of the following products:
The WEC signature event is MPI’s premier education and networking conference for meeting and event professionals, featuring cutting-edge topics and business opportunities. Please find recordings of our WEC Indianapolis education sessions and keynotes in this exclusive collection…
MPI is the meeting and event industry’s home for education, enabling meeting professionals around the world in their quest to host meetings that matter for communities, organizations, businesses, NGOs and governments…
1 Clock Hour | Domain G: Meeting or Event Design
Discover key insights on how to effectively meet your trade show attendee, exhibitor and sponsor goals, based on new learnings from the Center for Exhibition Industry Research (CEIR). Understand the motivations behind why business professionals participate in exhibitions and learn what motivates attendees to return year-on-year. Find out why exhibitors exhibit, how they aim to engage with attendees and the most effective ways to do so. Additionally, discover what role digital plays in live events and how you can maximize value and engagement for all participants.
Learning Objectives:
- Gain insights on why business professionals participate in meetings that include an exhibition floor, and what motivates attendees to visit an exhibition repeatedly
- Discover why exhibitors exhibit, how they aim to engage with attendees and what means are most effective
- Learn the role digital plays during a live event, and what you need to delivery and support to maximize the value and engagement for all participants
Speaker
Nancy Drapeau, PRC
Senior Research Director, CEIR
Tracks
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