Future Forward: People Centered Event Design | 09.22.2021

3 Clock Hours | Domain G: Meeting or Event Design

At the heart of any meeting or event is the people. When considering the topic of “People-Centered Event Design” we need to further investigate what this means for the future of our industry. Are keynotes and lectures a thing of the past? Is social learning the new way that people want to engage? Does identity play a greater factor in the way we design events, more so than what is listed on an attendee badge? Are the way our events are designed, people-centric? Join us for our next installment of the Future Forward series as we dive in headfirst and explore what matters most to our attendees not just today, but in 2022 and beyond.

During this digital experience you will learn more about:

• What attendees truly value and its impact on ensuring your event design puts people first.
• How hybrid and virtual events are evolving to provide a more user-centric experience.
• Why identity is a key factor in people-centered experiences, and how to create safe, inclusive spaces for all your attendees.

11:00 - 11:10 am | Welcome and Intro

11:10 am - 11:15 am | Micro-Learning Moment with the Event Leadership Institute

11:15 am – 11:45 am | Give the People What They Want! Transformational Values-Driven Hybrid Events with David Allison

11:45 am – 11:55 am | Q & A with David Allison

11:55 am – 12:00 pm | Wellness Activation Powered by the Byte-Size Wellness Academy

12:00 pm – 1:00 pm |Overcoming Digital Anxiety: In Studio with Grit Productions and Foster+Fathom

1:00 pm – 1:15 pm | Q & A with Panel

1:15 pm – 1:25 pm | Micro-Learning Moment with the Event Leadership Institute

1:25 pm- 1:55 pm | #RealTalk Special Edition:Hispanic Heritage Month // #REALTALK Edición especial: Mes de la Herencia Hispana

1:55 pm – 2:05 pm | Q&A with #RealTalk Moderator & Special Guests

2:05 pm - 2:15 pm | MPI Updates & Closing Remarks

Give the People What They Want! Transformational Values-Driven Hybrid Events | David Allison

Overnight, online events went from being something strange and new to being the new normal. Now that in-person events are possible again, some people can’t wait to meet face-to-face and others will always prefer a digital option. How can you design events that work for both kinds of people!

In this dynamic and fast-paced presentation, David Allison will share the results of a study based on 600,000 surveys. He’s dug deep to the core of both kinds of event attendees to identify the drivers behind their decisions and emotions. Values-driven events are transformational...don’t miss out!

You will:

• Learn what drives the decisions and emotions of online and in-person event attendees!
• Understand what will engage both groups, and what will need to be different!
• Learn the basics of Values-Driven Event Design to make your next event transformational!

Overcoming Digital Anxiety: In Studio with Grit Productions and Foster+Fathom

Let’s face it, digital and hybrid meetings are here to stay – period! The significant reach, accessibility, inclusiveness, and time/travel cost savings they generate are now business best practices, so delivering a successful and sustainable digital event experience is essential to your growth and value as an industry professional. Join us “in-studio” as we pull back the curtain with the strategists, technical experts, and event producers behind MPI’s Global Meetings Industry Day and Chapter Business Summit, to reveal the resources, strategies, and solutions to help you overcome digital anxiety (yes, it’s a real thing!) and design meaningful “people-centered” digital meeting experiences.

It’s a behind-the-scenes look at the skills and solutions needed to meet the digital challenges and demands for the meeting and event industry. Q&A session with the experts afterward.

The session will focus on:

1. Learning Identifying attendee “cognitive load” and digital learning design
2. Key considerations for successful digital event budgeting
3. Reducing the digital “problem space” to improve reach, ROI, and attendee satisfaction

#RealTalk Special Edition:Hispanic Heritage Month // #REALTALK Edición especial: Mes de la Herencia Hispana

Hispanic Heritage Month starts September 15, 2021, and to celebrate, you can tune in to this special edition of #RealTalk which will round out our Digital Experience. Join us for a conversation with diversity, equity, and inclusion experts that focuses on a critical component of people-centered meeting and event design; identity. Specifically, how the meetings and events industry can create more opportunities for supplier diversity in the marketplace, and how we can develop a greater understanding of how to act as an engaged ally in all situations.

El Mes de la Herencia Hispana comienza el 15 de septiembre de 2021 y para celebrar, sintonice #RealTalk mientras nos enfocamos en nuestros compañeros de habla hispana, esta edición también completará nuestra Experiencia Digital. Únase a nuestra conversación con expertos en diversidad, equidad e inclusión que se centra en un componente fundamental de nuestros colegas centrados en la industria de reuniones y eventos. Específicamente, cómo nuestra industria puede crear más oportunidades para la diversidad de proveedores, qué significa ser hispano en nuestra industria y cualquier experiencia / necesidad única descubierta y cómo podemos desarrollar una mayor comprensión de cómo activarnos como aliados comprometidos.

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