Designing PURPOSEFUL Experiences

1 Clock Hour | Domain G: Meeting or Event Design

The industry is abuzz with conversation about designing better experiences, which is a critical component to increasing the value of meetings. The key is to design purposeful experiences so that you deliver ROI to both the participants and the meeting shareholders. While this can seem daunting, a simple and quick tool called “Learn…Feel…Do” can put everyone on the same page in delivering value-driven events. Play with this tool for one of your events as we walk through the how-to’s of getting to a truly WOW event.

Learner Outcomes:

• Use a simple tool to uncover real value in their meetings
• Hold meaningful discussions with shareholders to get everyone on the same page by defining meeting outcomes
• Produce more tangible experiences that deliver on participant needs and meeting objectives