2018 World Education Congress

1.5 Clock Hours | Domain E: Human Resources 

In this highly interactive 90-minute session, we will cover the basics of a harassment-free workplace. After a warm-up round, with table groups reviewing and then "carding" (red-yellow-green) a series of scenarios, we will then spend most of our time applying our knowledge and judgement. We'll work in table groups to assess risk and propose action plans against four case studies involving potential sexual harassment situations in the MPI Chapter environment. We will conclude the session with guidance of how to handle any harassment-related claims.

Learning Objectives:

• To review and remember the definitions and aspects of sexual harassment in the work place.
• To analyze and apply knowledge of sexual harassment in evaluating case studies of potential harassment situations.
• To review and remember the claims process for any harassment claims made within an MPI Chapter.

.75 Clock Hours | Domain G: Meeting or Event Design 

Stop planning meetings, start designing experiences" is the continued theme of this event; People gain experience when they have one. WEC18 in Indy is a completely redesigned education and engagement program unlike anything we've done before. In an entirely new design setting, WEC18 will ignite new ideas and connect you with the people you need to meet. With this new format, MPI is taking risks so you don't have to.

PUT A LITTLE PEP IN YOUR STEP

We'll start and end each day together with all-new WEC Pep Rallies. Each morning and afternoon, we'll get you pumped up with activities and inspiration. They'll kick-start your day of education and re-energize you for the evening!

Dustin Garis will challenge you on day 1 (our day of Inspiration) to revolt against the routine and start creating memorable experiences. Re-invent yourself, be anti-establishment, and start rewriting the rules instead of adhering to them. Start designing experiences that capture people's senses and help you win back their attention.

It is what people wanta Stop planning meetings. Start designing experiences!

Revolt against routine and create memorable experiences

- Dustin Garis

Dustin Garis is presented by: Engage Your Stage

Welcome to the Experience Economy. As the Chinese proverb states, "Hearing something a thousand times is less impactful than experiencing it once." Why then do we spend the bulk of our focus on brand messages instead of brand experiences? There's a shift taking place -- leadership brands (from Coke to Mr. Clean) have stopped talking about their brand, to now focus on experiences that get people to live their brand. This represents the single largest white-space opportunity for brands to grow: real life. Taking your brand off the shelf and out of media, to authentically enrich people's life experiences, generates the highest level of loyalty, advocacy, and sales (with a game-changing 95% lift).Learning Objectives:

Live your brand -- Create a brand experience that makes a profound impact in people's lives.Be a troublemaker -- Make change to uncover the next breakthrough innovationRevolt against routine -- Craft engagements that are memorable (and shareable) for years to come.

1 Clock Hour | Domain G: Meeting or Event Design 

According to a Nielsen report, 32 million people attend a music festival in the U.S. each year. So, it's no surprise that companies and associations are opting for this new approach to reach employees and stakeholders.

Festivals are fun, inspiring and technologically advanced. But, most importantly, they are engaging and immersivea"two things every company strives for when communicating to staff. Are you thinking of ways you can leverage this trend to drive creativity and technology at your meeting or event? Or, does the prospect of the format make your head spin?

Let LEO Events, a global events agency that connects brands to people through powerful moments, show you how it's done. Kevin Brewer, Principal, and Kevin Underwood, SVP, will share tips on integrating this exciting, fresh concept into your business gatherings and eventsa"and, they'll guide you through the dos and don'ts of festival management.

Learning Objectives:

Attendees of this session will walk away with a comprehensive how-to plan for incorporating both technology and festivals into meetings of any size. Outcome one: Technology, the engine running it all. Attendees will learn how to score KPIs and ROI; how to utilize attendee tracking tools for operations as well as for boosting the guest experience; must-do security and logistics measurements; and much more.Outcome two is providing real-life examples and ideas on incorporating the vibe into your event, such as creating engaging, non-traditional presentation and breakout areas to mimic festival performance stages, venues and acts.Outcome three will explore ways to treat your attendees like VIP festival patrons. From constant communication via building custom websites, event apps and social media plans all the way to food and beverage choices and "indulgences" one would experience at a festival.

0.5 Clock Hours | Domain C: Risk Management 

Navigating Public Accommodation Laws for a Successful Meeting is a panel discussion where three experienced meeting planners will present information and respond to questions regarding individual state legislation and its impact on the gender reality of restrooms as it pertains to successful meetings. The panelists will present scenarios and solutions for today's environment.Learning Objectives:

Understand how this requirement effects meeting planners.Explore potential scenarios & implement solutions.

Interviews, takeaways and other WEC18 Day 1-related inspiration

Welcome back! Here's what you can expect this afternoon.

0.50 Clock Hours | Domain G: Meeting or Event Design 

Waste often seems inevitable in the events industry, but following a few simple steps will enable you to dramatically reduce the amount of waste generated by your events. In this session you'll learn the six step process to implementing a waste reduction practice and how to measure your results.Learning Objectives:

Understand the difference between a zero waste event and a zero waste planning processUnderstand the six steps of the zero waste event planning process, including how to calculate the waste diversion rate of an eventBegin considering how the zero waste process can apply to their own events

Behind the Scenes with your WEC18 virtual co-host, Hybrid Event Authority's Steph Pfeilsticker.

1 Clock Hour | CAE Domain 5: Leadership 

Why is it so hard for meetings and events to truly embrace a culture of inclusivity and to design experiences where people can truly be themselves.

Learning Objectives:

• You'll learn what unconscious bias is and how we are all biased.
• How to overcome your own bias.
• How to be an inclusive meeting professional.

Discuss the inspiration you've experienced today and get a sneak preview of what you'll see tomorrow during WEC18 Day 2.

Join MPI's Director of Thought Leadership Kristi Casey Sanders and Hybrid Event Authority's Steph Pheilsticker to see what we have planned for our ideation-themed WEC18 Day 2.

1 Clock Hour | Domain G: Meeting or Event Design 

MICHAEL CERBELLI'S: THE HOT LISTa: 2018 2.0 inAspire inEspA(E)r/ verb 1. To fill someone with the urge or ability to do or feel something, especially to do something creative. 2. Breathe in (air); inhale.

"Michael Cerbelli's: The Hot Lista" is the definition of inspiration. It exists to provide not only the urge, but the ability to accomplish creative greatness.

This incredible presentation has become a 'can't miss' annual event in and of itself. In "The Hot Lista," Michael takes the hottest, newest and most inspiring event and entertainment insights and showcases them for the WEC audience in a breathtaking 90 minute, head-spinning romp. A word of advice; have your espresso 'on board' and don't blink, you might miss something!

With "The Hot Lista," Michael identifies fresh trends in the ever-changing marketplace and showcases acts and innovations for enhanced experiential marketing. "Michael Cerbelli's: The Hot Lista" is more than an education in the direction of event production, it is Michael's way of giving back to the industry which has given him so much.

It's been said that how 'The Hot Lista' goes, so goes the industry. Michael himself has even become 'the event within the event,' posing for pictures with fans even as he orchestrates the magnificent happening. Michael's secret? He loves what he does, and he loves to see others succeed. Michael never needs to be the life of the party; his dream is to bring life to your party. Make sure to grab a coffee and come early to secure the best seats in the house and enjoy the pre-show starting at 08:00AM!

Learning Objectives:

• Tangible Information
• Immediate takeaways
• Entertainment

Behind the Scenes with your WEC18 virtual co-host, Hybrid Event Authority's Steph Pfeilsticker.

Augmented reality can be a gadget, but used wisely it can be way more than that. This session will show you how using AR can add value to your meetings, conferences and events so the outcomes are even more successful.Learning Objectives:

Participants will get to know how to use state of the art event technology and AR possibilities.Participants will be inspired to implement AR in their meetings, conferences and events.Participants will learn how AR can add value to meetings, conferences and events.

0.50 Clock Hours | Domain C: Risk Management 

We must begin by asking ourselves "Why MUST I prepare myself and my staff for an active threat?" Attacks against the hospitality industry are occurring more frequently and they are becoming more catastrophic in nature. We are living in an era of asymmetric and unconventional warfare; and a terror attack against a hotel or convention any place on the globe sets a template for other terrorist organizations to follow. 

Mentally preparing for an active threat and having a plan is a small investment of time and energy, and we hope that you will never need it. But "hope" is not a tactic, and in the event of an active threat, we want you to come home whole. This session will be a step in that direction, by laying out a simple and effective template that you can use in the hospitality environment to prepare for an active threat.

Learning Objectives:

• Understand why being prepared for an active threat is an essential for meeting professionals.
• Identify the most realistic threats facing meetings and meeting facilities, what vulnerability that threat can exploit, and what the consequences would be.
• Develop a plan for how to prepare for an active threat and steps to implement it immediately.