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MPI is the meeting and event industry’s home for education, enabling meeting professionals around the world in their quest to host meetings that matter for communities, organizations, businesses, NGOs and governments…
1 Clock Hour | Domain I: Marketing
A lot of money is being spent on events – attendees are buying access to valuable content, and organizers are paying to enhance attendee experiences. Don’t let a roll of the dice dictate ROI for either party. The lights will go down and the doors will be locked, but what do you have left from your event? In a world where every dollar is accounted for and analytics is a key measurement of success, how can you provide the highest ROI for every event? In this webinar, Mediasite Events’ Scott Davis will walk you through how to leverage the treasure trove of captured video to generate revenue year-round. You’d be surprised at how valuable the videos can be.
Learner Outcomes:
Supplement your marketing strategy
Create continuing education courses
Use video analytics to plan for your next event and much more
Learn the structure and content requirements for qualitative and quantitative tracking methods to measure the accomplishment of your meeting's goals and objectives--the ROE (experience), ROO (objective), and ROI (investment)…
The past year sparked a wave of diversity, equity, and inclusion (DEI) initiatives throughout the business ecosystem. Leaders in all industries have searched for the right thing to say or do as their employees emotionally process ongoing acts of systemic racial injustice…
Most of us learn about a few psychological principles and models at school and college and then forget about it. But all those concepts actually offer meeting planners and event organizers a wealth of valuable hints and tips that are easily applied…
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