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MPI is the meeting and event industry’s home for education, enabling meeting professionals around the world in their quest to host meetings that matter for communities, organizations, businesses, NGOs and governments…
1 Clock Hour | Domain A: Strategic Planning
Learn the structure and content requirements for qualitative and quantitative tracking methods to measure the accomplishment of your meeting's goals and objectives--the ROE (experience), ROO (objective), and ROI (investment). Discover a list of post-meeting lifecycle dimensions (what to measure) and guidance on how to conduct post-event qualitative interviews and group discussions. Learn a model for post-event question sets for ROE, ROO and ROI and the survey structure necessary for your specific meetings.
Learner Outcomes:
Identify specific, key post-meeting research methods and how/when to use them within the process of measuring post-event ROE, ROO and ROI.
Learn how to design a post-event results research plan for your selected research method (ROE, ROO, ROI).
Learn how to draft a content outline for qualitative and quantitative post-event stakeholder/attendee questionnaires.
Purchasing this session will automatically provide ownership of all the individually purchasable attached CE products, regardless of their stated individual purchase restrictions.
Every meeting and event has a group of stakeholders, staff, and volunteers who must foster effective communication through conflict, change, and crisis…
Controversial topics and speakers, challenging locations, gate crashers, crime, passion, alcohol and human frailty can lead to an interesting meeting if even one of them rears its ugly head…
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