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Meetings Measurement: Post-Event Research
Date
September 28, 2017
Credits
1 Contact Hours
$9.99
Standard Price
Free for
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MPI is the meeting and event industry’s home for education, enabling meeting professionals around the world in their quest to host meetings that matter for communities, organizations, businesses, NGOs and governments…
1 Clock Hour | Domain A: Strategic Planning
Learn the structure and content requirements for qualitative and quantitative tracking methods to measure the accomplishment of your meeting's goals and objectives--the ROE (experience), ROO (objective), and ROI (investment). Discover a list of post-meeting lifecycle dimensions (what to measure) and guidance on how to conduct post-event qualitative interviews and group discussions. Learn a model for post-event question sets for ROE, ROO and ROI and the survey structure necessary for your specific meetings.
Learner Outcomes:
- Identify specific, key post-meeting research methods and how/when to use them within the process of measuring post-event ROE, ROO and ROI.
- Learn how to design a post-event results research plan for your selected research method (ROE, ROO, ROI).
- Learn how to draft a content outline for qualitative and quantitative post-event stakeholder/attendee questionnaires.
*Audio lapses and returns mid session.
This Session Graciously Sponsored by MeetingMetrics
Speaker
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