WEC Grapevine: How We Did It - Digital Event Strategy & Considerations

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1 Clock Hour | Domain A: Strategic Planning

MPI’s WEC Grapevine wasn’t just a groundbreaking in-person experience, it also offered an early look of what hybrid events will look like in the pandemic era and beyond. Join this critical conversation about MPI’s hybrid event strategy, with an emphasis on the digital attendee experience. From strategy to execution, what lessons did MPI learn from its live digital event? Learn what worked and what didn’t from the WEC Grapevine Digital Experience, and what considerations and questions you should be asking as you plan hybrid meetings, both today and tomorrow. What considerations should you take into account and how does the design of the digital experience differ from the in-person event? Gain access to MPI’s hard lessons well learned from the design of a truly live hybrid experience—and the critical decisions that impact a parallel digital event.

Learner Outcomes:

1. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience.

2. Learn why and how critical decisions were made, and their impact on the digital participant.

3. Consider the challenges and opportunities of going live, and how you can make the best technology decisions for your participants.

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