2017 World Education Congress

1.5 Clock Hours | Domain G: Meeting or Event Design 

From the Expression Economy To The Experience Economy

Design Thinking at Work: How to Cultivate Creativity and Entrepreneurship

Presented by: The Lavin Agency Speakers Bureau

How do you distill a problem into a creative solution? Embrace design thinking? Empower your team? Pinpoint where your skill set and passion converge? Enter Sarah Prevette, serial entrepreneur, investor, and founder of Future Design School. In this talk, Prevette shares her ultimate credo and how it can change your business: Creativity as a skill set; entrepreneurship as a philosophy. Innovation can be taught, she says, as long as you embrace the mentality and deftness of the entrepreneur. Her keynotes and workshops are a hands-on exercise in identifying your organization’s problems and finding effective, out-of-the-box solutions that you can implement tomorrow.

A Conversation with Bruce Mau on What It Really Takes to Stop Planning Meetings and Start Designing Experiences

Beyond Performance, Living in Flow

In today's fast paced world is it possible to be successful without hard work, driving ambition and exacting plans? Those of us who study flow states understand that success can be accomplished through effortless spontaneity by creating a feeling of joy, vitality, aliveness, and present moment awareness.

Deepak Chopra will lead you to an understanding of how the universe functions with spontaneity, creativity and how you can harness that power in your own life through being present and without resistance in every moment.

Learning Objective:

• Participants will have an understanding of how the universe functions with spontaneity, creativity and how to harness that power in his/her own life through being present and without resistance in every moment.

Musical Interludes

SongDivision is bringing our world-class team of musicians and facilitators to WEC and has designed an experience just for you. More than a house band, we have created a musical journey for you to enjoy throughout your time in Vegas.

Not for Clock Hour Credit

Take a deep dive into the Experience Economy with Opening General Session keynote speaker Ron Tite. The battle is on. But it’s not for budget. It’s for time. So, go on the offensive. Design experiences that capture their senses and help you win their attention. You’ll laugh. You’ll learn. And you’ll witness first-hand how a compelling experience can leave you wanting more.

Learner Outcomes:

• Learn how personal reinvention will lead to original thinking and more creative experiences.
• Learn how anti-establishment thinking can lead to disruption and leadership in the industry.
• Learn why there’s nothing people like better than the sound of their own name allowing participants to create customized individual experiences.

1 Clock Hour | Domain F: Stakeholder Management 

Being great is no longer a differentiator. It is merely the entry fee. Winning is about leveraging competitive advantages, because competition is brutal, choices are vast and quality abounds! Branding veteran David Avrin, CSP will show you how to create meaningful differentiators to earn mind-share and build your brand.

Learner Outcomes:

• How to discover, reveal or craft meaningful competitive advantages.
• How to move beyond mere competency and create a visible chasm between yourself and competitors.
• How to leverage a new generation of creative marketing strategies and tactics to dramatically boost your visibility.

1 Clock Hour | Domain F: Stakeholder Management 

Assumptions and anarchy loiters in the mind of the third-party planner. At least, that’s what a hotelier will say. This is a light-hearted look at the control issues, big egos, and demanding clients that comes with working with third-party planners, and a fun, interactive and intrinsic insight to their minds.

Learner Outcomes:

• Validate and enhance your current short-term sales protocols and techniques
• Crucial time-savings tips and enhancement of communication skill-sets
• Learn the value of forethought in pursuing short-term RFP's

1 Clock Hour | Domain H: Site Management 

The way people interact has changed, a lot! This includes their interactions at meetings and events. Consider findings from recent global research into meeting surroundings; not only the rooms themselves, but also the spaces where delegates congregate, network and socialize.

Learner Outcomes:

• Learn how meeting spaces are evolving to adopt to the new collaborative style of learning delivery that exists today.
• Develop a better understanding of how technology can help build multi-way communication in the room and for virtual participants.
• Consider the different venues types and non-traditional room layouts that help foster connections between the presenter and among delegates.

1 Clock Hour | Domain A: Strategic Planning 

New data collection and analysis tools are making serious headway into events and exhibitions. As planners make many onsite technology choices, they can use them to add value to marketing campaigns—and a significant voice to C-suite conversations. Learn how to examine these trends and explore how they can be integrated to assist marketers, improve the attendee experience and to improve future events.

Learner Outcomes:

• See the range of event data gathering options including wearable beacons, specialized mobile apps, sentiment analysis tools and more to gain insight on attendee behavior and engagement.
• Understand how analytic techniques and marketing automation systems are being used to make sense of these data to improve marketing, to increase attendee engagement and to increase attendance.
• Receive numerous links, ideas and tools that will assist in understanding these issues.

1 Clock Hour | Domain G: Meeting or Event Design 

Too many conference experiences lack depth and authenticity. Rather than meaningful exchanges, they deliver unrelated, amusement park-type thrills that quickly evaporate. Instead of focusing on superficial “wow,” learn how to design and foster four deep (4D) experiences: deep learning, deep play, deep reflection and deep connections.

Learner Outcomes:

• Compare and contrast their current conference experiences to 21st Century 4D experiences.
• Identify the four components of authentic 4D experiences.
• Discuss how and why to implement 4D experiences.

1 Clock Hour | Domain A: Strategic Planning

Race to create your EduLab learning environment using a motely mix of common, cultural and outside-the-box elements that start you thinking about how you design unique experiences for your participants. Network with your friends, partners and peers as you consider how your delegates could create their own laboratory of learning.

Learner Outcomes:

• Use a variety of props and décor elements to design a unique EduLab learning space that will be utilized throughout the EMEC 2017 event.
• Consider how different designs affect the learning experience for your delegates and participants.
• Participate in the SpaceRace, and consider how you might utilize it to similar effect at your meetings and events.

1 Clock Hour | Domain G: Meeting or Event Design

Discuss the process for procuring and and qualifying companies to provide meeting and event transportation. Also, discuss current technology options and the impact of "disruptive technologies" on the duty of care for the meetings and events industry.

Learner Outcomes:

• Learn where to begin researching when selecting a qualified meeting and event transportation company.
• Learn about what technologies are currently available to assist with meeting and event transportation.
• Learn what questions to ask to determine the ability of a transportation company to provide excellent service for your meeting or event.

1.25 Clock Hours | Domain F: Stakeholder Management 

Being great is no longer a differentiator. It is merely the entry fee. Winning is about leveraging competitive advantages, because competition is brutal, choices are vast and quality abounds! Branding veteran David Avrin, CSP will show you how to create meaningful differentiators to earn mind-share and build your brand.

Learner Outcomes:

• How to discover, reveal or craft meaningful competitive advantages.
• How to move beyond mere competency and create a visible chasm between yourself and competitors.
• How to leverage a new generation of creative marketing strategies and tactics to dramatically boost your visibility.

1.25 Clock Hours | Domain C: Risk Management 

Risk management continues to be a hot topic in the events industry, but the focus is always on reacting to a catastrophe or disaster. While catastrophes and disasters are horrific, they are the responsibility of governments not event professionals. There is very little information on how to understand, and create, risk management plans. In this session you will get the chance to apply the Robson Risk Management Model to real events. You’ll walk away with an understanding of risk management and with an approach to creating a personalized risk management plan.

Learner Outcomes:

• Learning to identify resources that can be used for risk management.
• Get hands on experience applying the Robson Risk Management Model to events.
• Learn how to effectively identify, assess, and apply strategies for a variety of risks.

1.25 Clock Hours | Domain G: Meeting or Event Design 

What percentage of your conference education falls into each of the following three categories: Shallow Learning, Advancement Learning and Deep Learning? Which would lead to authentic, transformative, participant learning? Discover how to apply UXD (User Experience Design) concepts to LXD (Learner Experience Design) to create transformative learning experiences.

Learner Outcomes:

• Discuss how to plan and structure conference learning experiences that reflect the mental models of how people learn.
• Compare and contrast shallow learning, advancement learning and deep learning and how each affects your conference education offerings.
• Explore the role of the LXD Pyramid in planning deep learning experiences.

1.25 Clock Hours | Domain E: Human Resources 

Think you have what it takes to be a CEO? This session will help you reflect on your experience, training, perspectives, and assumptions in assessing your viability for the C-suite. Explore what you possess and what skills you need to develop in leading, managing change, and transitioning to executive management.

Learner Outcomes:

• Participants in this session will begin (or continue) their exploration of their skills and abilities as it applies to taking on senior leadership or top management roles within the meeting planning industry. By reflecting on one’s skills and experience in leading, strategizing, and working on a team, the participant will be better able to analyze what they have (and what they may need) if they aspire to senior management positions.
• By attending this session, the participant will have a better understanding to analyze, synthesize, and evaluate their readiness to move into the C-suite. In addition, the participant will discover those areas and skills that may need to be improved upon to make a successful and lasting transition into top leadership roles in an organization.

Not for Clock Hour Credit 

The panel discussion will cover industry trends, growing and changing medical education needs, compliance and issues, and how Las Vegas as a destination is responding to those trends and needs. The panel will also touch on how meetings planners can incorporate wellness into meetings for all industries, and navigating unique challenges.

Learner Outcomes:

• By the end of this panel, attendees will be able to understand the value of working with local communities.
• By the end of this panel, attendees will be able to identify and creatively respond to the changing needs of medical meetings.
• By the end of this panel, attendees will be able to identify unique venue options for medical meetings.

1 Clock Hour | Domain A: Strategic Planning

Get answers to your challenges from your peers while discovering the power of the Fishbowl, which allows large groups of people to have intimate discussions by creating a revolving panel of participants. We’ll solve the real-world challenges of people in the room—and what’s keeping us all up at night.

Learner Outcomes:

• Get answers to your challenges from your peers.
• Find key takeaways you can use tomorrow to enhance your events.
• Participate in a Fishbowl, and think about how you might utilize it to similar effect at your meetings and events.