Event Psychology Strategist

Domain A: Strategic Planning

Cost: $305 member/$405 non-member

Target Audience
This certificate program is ideal for:
• Event Planners and Event Strategists
• Event Marketing and Communication Professionals
• Hospitality and Destination Management Specialists
• Anyone interested in applying behavioral science, neuroscience, and psychology principles to enhance event design and attendee experience

Program Overview
Applying behavioral science, neuroscience, and psychology to event planning and marketing, aka 'event psychology', is a strategic approach that holds the key to more significant and lasting impacts for attendees, stakeholders, and organizers.

As experiences inherently start and resonate in people's minds, they should be designed for how people think.

The Brain-friendly Experience Ecosystem Certificate Program is designed to provide event professionals with in-depth knowledge on how these sciences can inform and enhance every aspect of event design and help them gain low-cost, high-impact solutions for their personal and professional growth.

Program Objectives
By the end of this certificate program, you'll be able to:
• Understand the fundamental concepts of behavioral science, neuroscience, and psychology as they relate to event planning and marketing.
• Apply research-backed strategies for enhancing attendee engagement, learning, and interaction.
• Adopt a behavioral perspective to experience design and evaluation.
• Integrate science-based practices to enhance personal and team growth and wellbeing.

Curriculum details

Module 1: Making event learning stick
This module explores how the human brain's intricate processes affect your audience's learning and engagement. Through a deep dive into the science of attention, memory, and senses, you'll learn strategies that will dramatically improve your event's learning outcomes, whether online or face-to-face.

Module 2: Mastering the art of connection
You’ll learn what makes or breaks communication and what hidden factors influence networking at events. This module tackles common misconceptions and biases in communication, guides you on how to foster trust and belonging, and shares tips on preparing attendees for effective communication.

Module 3: Unveiling the psychology of influence
In this module, you’ll explore the psychological mechanisms behind people's choices, the nuances of emotional marketing, the impact of words, and how to leverage less known psychological tactics to elevate your event's appeal.

Module 4: Designing welcoming and engaging environments.
From the psychology of space to DEI through a behavioral lens, this module helps you create welcoming and enticing environments for your attendees. You'll discover how choice architecture can subtly influence participant experience and behavior, ensuring your event leaves a lasting impression.

Module 5: Evaluating what truly matters
Shift your perspective on event success by adopting a behavioral approach to evaluation. We'll discuss deep motivations, feedback biases, and the true impact of your event through behavior change. The goal of this module is to think beyond traditional KPIs and assess the intangibles that matter.

Module 6: Gaining advantage through team and personal well-being
You'll learn ways to empower yourself and your team with concepts like psychological safety and empathy. In this module, we explore science-based practices for personal growth and how to embed them into your day-to-day activities.

Each module is carefully designed to empower you with knowledge, strategies, and tools that are not just theoretical but immediately applicable. With this program, you will learn solutions that are grounded in human psychology, so you can create truly impactful and successful events.

Credits Available 4.00 Contact Hours

Sustainable Event Strategist Course 

Domain A: Strategic Planning

Cost: $305 member/$405 non-member

Program overview:

The meeting industry's focus on sustainability is changing. As planners, part of that means being able to answer questions from chief sustainability officers and executive-level stakeholder(s) and clients, particularly those whose focus is organizational support of UN Sustainable Development Goals (SDG) and Environmental, Social and Governance (ESG) reporting. The industry has been talking about sustainability in events for years and many of us have implemented small changes, but now we have to go further and redefine how we plan. MPI's newest micro-certificate dives into specifics around sustainability, government regulations, community impact, food & beverage, carbon offsets and tracking and supply chain engagement. Get the boost you need to start implementing real change in your planning process.

What you’ll learn

• Gain a deeper understanding of how to imbed sustainability in your planning processes.
• Use tools for success around several key areas of event, including carbon emissions, food and beverage, single-use items reduction, supplier engagement and social impact.
• Align your event sustainability goals with the overarching goals of your organization or clients.

Credits Available4.00 Contact Hours

Event Data Analysis Course

Domain A: Strategic Planning

Cost: $305 member/$405 non-member

Program Overview:

This comprehensive three-part course dives deep into the role and significance of data analysis within the meetings and events industry. From understanding relevant data types to applying analytical tools and techniques, participants will gain insight into how data can transform event outcomes and drive success.

This course is tailored for professionals keen to harness the power of data in revolutionizing the landscape of meetings and events. Equip yourself with the knowledge and tools to stay ahead in this ever-evolving industry.

Course Details:

Module 1: Introduction to Data Analysis in the Meetings and Events Industry

• Importance of Data Analysis in the Meetings and Events Industry
• Types of Data Relevant to Meetings and Events
• Insight into various data sources within the industry.
• Overview of diverse data types, including registration data, participant feedback, and social media analytics.

Module 2: Tools and Techniques for Data Analysis in the Meetings and Events Industry

• Common Data Analysis Tools
• Techniques for Data Visualization
• Emphasis on the significance of data visualization for deriving actionable insights.
• Introduction to various visualization techniques and best practices to effectively narrate data-driven stories.

Module 3: Applying Data Analysis to Enhance Meetings and Events

• Case Studies and Examples
• Presentation of real-world instances where data analysis has been effectively employed in the industry.
• Discussion on specific use cases, like refining meeting logistics and tailoring participant experiences.
• Strategies for Data-Driven Decision Making
• Introduction to methods to infuse data analysis into the decision-making framework.
• Stress on the need for continuous improvements based on data-derived insights.

Credits Available 4.00 Contact Hours

Healthcare Meetings Compliance Certificate (HMCC)

Domain A: Strategic Planning

Cost: $513.99 member / $713.99 non-member

Note: Course now includes the price of a digital badge credential that will ensure you and your stakeholders know that your HMCC designation is up to date.

Healthcare meeting professionals on both sides of the marketplace must balance designing and hosting events and quantifiable returns for their organizations with unprecedented and frequent changes in global healthcare compliance and regulations for their companies, their attendees, their destinations, and more. They must tackle tough regulations and adjust and readjust priorities while keeping an eye on short- and long-term survival—a tough job that requires a continuous flow of knowledge.

Invest in your future and your company’s success by participating in MPI’s Healthcare Meeting Compliance Certificate (HMCC) program, which provides a condensed foundation in key healthcare disciplines. Designed for both event strategists and their partners who need a broad understanding of a full range of regulatory topics, this program develops competency groundwork while building critical thinking skills through case studies, business simulation, discussion, and active exercises. This intensive, four-hour educational and training program provides healthcare meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech, and medical device regulatory environment.

Upon completion of this program, attendees will earn the HMCC credential signifying awareness of and competence in the latest compliance regulations that impact healthcare meetings and events.

You’ll Be Able To:

• Utilize new healthcare compliance management skills and unique terminologies in the event planning and design process
• Oversee process reporting management across a variety of sectors, regions, and countries
• Meet new reporting and submission timelines and understand transfers of values, and what that means for meetings and events
• Apply the who, what, where, and how of the Physician Payment Sunshine Act (Open Payments), and other global compliance.

Course Preparation:

• Registrants can purchase the textbook “Breaking the Code to Healthcare Compliance," and read it prior to the session. Books are available for $89.95 (print) and $80.00 (e-book) and can be ordered here: http://www.meetingcompliance.com

• This is a suggested but not required component of the HMCC Class.

Credits Available 4.00 Contact Hours

REFRESH: Healthcare Meetings Compliance Certificate (HMCC)

2 Clock Hours | Domain A: Strategic Planning

Cost: $163.99 member / $213.99 non-member

Global compliance regulations are constantly changing. This refresh course is required every two years for recipients of the Healthcare Meetings Compliance Certificate and ensures that attendees are aware of and can apply healthcare meeting compliance regulations, cross-border compliance, CMS Open Payments changes and updates, the EFPIA Disclosure Code and other trends. Meeting Professionals International (MPI) requires all current HMCCs to attend a refresh webinar on the second anniversary of their class date.

Participants Also Receive:

• Updated HMCC digital credential for two additional years

Credits Available 2.00 Contact Hours

Medical Meeting Professional (MMP) Certificate Course

Domain A: Strategic Planning

Cost: $513.99 member / $713.99 non-member

Note: Course now includes the price of a digital badge credential that will ensure you and your stakeholders know that your MMP designation is up to date.

As a result of COVID, the great resignation, talent loss, talent shifts, inflation, emotional and physical burnout, customer behavior change and other factors, there are many new planners who need to be professionally trained on the science of planning medical meetings. Experienced planners may also need to upskill their education. The healthcare world can be complex and confusing, and having the Medical Meeting Planning (MMP) Certificate can mitigate risks and consequences.

An individual who obtains their MMP certificate is someone with knowledge of relevant planning, terminologies, processes, and compliance regulations for healthcare meetings. Knowledge and expertise in basic medical meeting planning will assist in understanding and practical operations sufficient to assist the meeting professional in understanding and addressing obligations and skills.

You’ll Be Able To:

• Understand what qualifies as a medical meeting
• Learn the steps of planning medical meetings
• Execute areas of planning medical meetings, including sourcing, transportation, food and beverage, speakers, tradeshows and exhibits and production
• Develop budgets, billing and analytics associated with planning medical meetings
• Discuss producing virtual and hybrid medical meetings
• Determine how sustainability, safety procedures and best practices play a role in planning medical meetings
• Learn the role of compliance and ethics in planning medical meetings

Course Preparation:

• Registrants must purchase "How to Plan Medical Meetings and Events" in order to attend the course. Pre-reading this book prior to the course is recommended. Books must be purchased here. Print book costs $89 and eBook costs $80.

Credits Available 4.00 Contact Hours

AI-Enhanced Sales Professional Certificate

Domain G: Meeting or Event Design

Cost: $305 member/$405 non-member

Program Description:

In today's rapidly evolving events and meetings industry, meeting professionals must adapt to emerging technologies to create impactful and memorable experiences. Artificial Intelligence (AI) is at the forefront of this transformation, offering innovative solutions to enhance event planning, execution, and attendee engagement. This hands-on certificate program is designed to equip meeting professionals with the knowledge and practical skills needed to harness AI's potential for designing meaningful and immersive experiences.

Target Audience:

This certificate program is ideal for: Sales Professionals

Program Objectives:

By the end of this certificate program, participants will be able to:

• Describe the fundamental concepts of Artificial Intelligence.
• Identify opportunities to incorporate AI in event design.
• Utilize AI tools and technologies to enhance event planning and execution.
• Develop strategies for personalized attendee experiences using AI.
• Analyze data-driven insights to improve event outcomes.
• Apply AI to a real-world case study in event design.