Cost: $505 Member/ $705 Non-Member
Domain B: Project Management | 6 Clock Hours
Contracting and negotiation are crucial—yet complex—roles for meeting professionals and understanding legal terminology and common contract clauses (and the liabilities they protect against) allows meeting professionals to negotiate from a position of strength. Even if you know what to look for, contracting is dynamic, and negotiation strategies change with market conditions, competition, and the economy. Solid knowledge of contract law and negotiation tactics enables meeting professionals to protect the interests of their organizations. With knowledge comes power, especially when it comes to legal matters.
Negotiating contracts involves managing financial and liability risks and protecting your business, particularly when considering the performance clauses (attrition and cancellation) that are standard in most venue contracts. No contracts are the same; words and phrasing vary and need to be carefully reviewed and edited. Sometimes, additional clauses must be added to balance the risk and liability between parties. And what of force majeure, indemnification, and the host of clauses that deal with issues that range from nuisances to calamities, such as construction and remodeling and incompatible groups?
It’s said the only right answer in the law is “it depends.” This certificate program will illustrate legal principles with examples from the news, the instructor, and your peers. Bring success and horror stories to share with other participants, enhance your legal knowledge, and fulfill your role to negotiate contracts that protect your organization from the financial and liability risks associated with your meetings and events.
You’ll Be Able To:
Credits Available 6.00 Contact Hours
Event Psychology Strategist
Domain A: Strategic Planning
Cost: $305 member/$405 non-member
Target Audience
This certificate program is ideal for:
• Event Planners and Event Strategists
• Event Marketing and Communication Professionals
• Hospitality and Destination Management Specialists
• Anyone interested in applying behavioral science, neuroscience, and psychology principles to enhance event design and attendee experience
Program Overview
Applying behavioral science, neuroscience, and psychology to event planning and marketing, aka 'event psychology', is a strategic approach that holds the key to more significant and lasting impacts for attendees, stakeholders, and organizers.
As experiences inherently start and resonate in people's minds, they should be designed for how people think.
The Brain-friendly Experience Ecosystem Certificate Program is designed to provide event professionals with in-depth knowledge on how these sciences can inform and enhance every aspect of event design and help them gain low-cost, high-impact solutions for their personal and professional growth.
Program Objectives
By the end of this certificate program, you'll be able to:
• Understand the fundamental concepts of behavioral science, neuroscience, and psychology as they relate to event planning and marketing.
• Apply research-backed strategies for enhancing attendee engagement, learning, and interaction.
• Adopt a behavioral perspective to experience design and evaluation.
• Integrate science-based practices to enhance personal and team growth and wellbeing.
Curriculum details
Module 1: Making event learning stick
This module explores how the human brain's intricate processes affect your audience's learning and engagement. Through a deep dive into the science of attention, memory, and senses, you'll learn strategies that will dramatically improve your event's learning outcomes, whether online or face-to-face.
Module 2: Mastering the art of connection
You’ll learn what makes or breaks communication and what hidden factors influence networking at events. This module tackles common misconceptions and biases in communication, guides you on how to foster trust and belonging, and shares tips on preparing attendees for effective communication.
Module 3: Unveiling the psychology of influence
In this module, you’ll explore the psychological mechanisms behind people's choices, the nuances of emotional marketing, the impact of words, and how to leverage less known psychological tactics to elevate your event's appeal.
Module 4: Designing welcoming and engaging environments.
From the psychology of space to DEI through a behavioral lens, this module helps you create welcoming and enticing environments for your attendees. You'll discover how choice architecture can subtly influence participant experience and behavior, ensuring your event leaves a lasting impression.
Module 5: Evaluating what truly matters
Shift your perspective on event success by adopting a behavioral approach to evaluation. We'll discuss deep motivations, feedback biases, and the true impact of your event through behavior change. The goal of this module is to think beyond traditional KPIs and assess the intangibles that matter.
Module 6: Gaining advantage through team and personal well-being
You'll learn ways to empower yourself and your team with concepts like psychological safety and empathy. In this module, we explore science-based practices for personal growth and how to embed them into your day-to-day activities.
Each module is carefully designed to empower you with knowledge, strategies, and tools that are not just theoretical but immediately applicable. With this program, you will learn solutions that are grounded in human psychology, so you can create truly impactful and successful events.
Credits Available 4.00 Contact Hours
Sustainable Event Strategist Course
Domain A: Strategic Planning
Cost: $305 member/$405 non-member
Program overview:
The meeting industry's focus on sustainability is changing. As planners, part of that means being able to answer questions from chief sustainability officers and executive-level stakeholder(s) and clients, particularly those whose focus is organizational support of UN Sustainable Development Goals (SDG) and Environmental, Social and Governance (ESG) reporting. The industry has been talking about sustainability in events for years and many of us have implemented small changes, but now we have to go further and redefine how we plan. MPI's newest micro-certificate dives into specifics around sustainability, government regulations, community impact, food & beverage, carbon offsets and tracking and supply chain engagement. Get the boost you need to start implementing real change in your planning process.
What you’ll learn
Credits Available4.00 Contact Hours
Event Data Analysis Course
Domain A: Strategic Planning
Cost: $305 member/$405 non-member
Program Overview:
This comprehensive three-part course dives deep into the role and significance of data analysis within the meetings and events industry. From understanding relevant data types to applying analytical tools and techniques, participants will gain insight into how data can transform event outcomes and drive success.
This course is tailored for professionals keen to harness the power of data in revolutionizing the landscape of meetings and events. Equip yourself with the knowledge and tools to stay ahead in this ever-evolving industry.
Course Details:
Module 1: Introduction to Data Analysis in the Meetings and Events Industry
Module 2: Tools and Techniques for Data Analysis in the Meetings and Events Industry
Module 3: Applying Data Analysis to Enhance Meetings and Events
Credits Available 4.00 Contact Hours
Healthcare Meetings Compliance Certificate (HMCC)
Domain A: Strategic Planning
Cost: $513.99 member / $713.99 non-member
Note: Course now includes the price of a digital badge credential that will ensure you and your stakeholders know that your HMCC designation is up to date.
Healthcare meeting professionals on both sides of the marketplace must balance designing and hosting events and quantifiable returns for their organizations with unprecedented and frequent changes in global healthcare compliance and regulations for their companies, their attendees, their destinations, and more. They must tackle tough regulations and adjust and readjust priorities while keeping an eye on short- and long-term survival—a tough job that requires a continuous flow of knowledge.
Invest in your future and your company’s success by participating in MPI’s Healthcare Meeting Compliance Certificate (HMCC) program, which provides a condensed foundation in key healthcare disciplines. Designed for both event strategists and their partners who need a broad understanding of a full range of regulatory topics, this program develops competency groundwork while building critical thinking skills through case studies, business simulation, discussion, and active exercises. This intensive, four-hour educational and training program provides healthcare meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech, and medical device regulatory environment.
Upon completion of this program, attendees will earn the HMCC credential signifying awareness of and competence in the latest compliance regulations that impact healthcare meetings and events.
You’ll Be Able To:
Course Preparation:
Credits Available 4.00 Contact Hours
REFRESH: Healthcare Meetings Compliance Certificate (HMCC)
2 Clock Hours | Domain A: Strategic Planning
Cost: $163.99 member / $213.99 non-member
Global compliance regulations are constantly changing. This refresh course is required every two years for recipients of the Healthcare Meetings Compliance Certificate and ensures that attendees are aware of and can apply healthcare meeting compliance regulations, cross-border compliance, CMS Open Payments changes and updates, the EFPIA Disclosure Code and other trends. Meeting Professionals International (MPI) requires all current HMCCs to attend a refresh webinar on the second anniversary of their class date.
Participants Also Receive:
Credits Available 2.00 Contact Hours
Medical Meeting Professional (MMP) Certificate Course
Domain A: Strategic Planning
Cost: $513.99 member / $713.99 non-member
Note: Course now includes the price of a digital badge credential that will ensure you and your stakeholders know that your MMP designation is up to date.
As a result of COVID, the great resignation, talent loss, talent shifts, inflation, emotional and physical burnout, customer behavior change and other factors, there are many new planners who need to be professionally trained on the science of planning medical meetings. Experienced planners may also need to upskill their education. The healthcare world can be complex and confusing, and having the Medical Meeting Planning (MMP) Certificate can mitigate risks and consequences.
An individual who obtains their MMP certificate is someone with knowledge of relevant planning, terminologies, processes, and compliance regulations for healthcare meetings. Knowledge and expertise in basic medical meeting planning will assist in understanding and practical operations sufficient to assist the meeting professional in understanding and addressing obligations and skills.
You’ll Be Able To:
Course Preparation:
Credits Available 4.00 Contact Hours