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WEC Grapevine: How We Did It - Marketing & Communications in a Pandemic World | 04.01.2021
Preview Available
Credits: None available.
1 Clock Hour |Domain A: Strategic Planning
Hosting a meeting safely during a pandemic requires more than the critical needs for solid Duty of Care and hybrid event strategies—it means transparently communicating those strategies and the tactics therein early, often, and effectively with your participants and industry stakeholders. Discover the strategies MPI implemented to not only market the hybrid WEC Grapevine in-person and digital experience effectively, but how we designed and executed a robust communication approach to ensure that lack of awareness wasn’t a barrier to attendance. Learn what worked and what didn’t and how these hard lessons well learned provide a blueprint for marketing and communication not just in a pandemic world, but in the new world of live events.
Learner Outcomes:
1. Learn Geomarketing techniques and how they played a key role in the WEC Grapevine marketing strategy.
2. Discover the critical importance of communication, with emphasis on the duty of care, behavioral expectations, and personal responsibility.
3. Consider key lessons and applicable communication strategies for during- and post-Coronavirus era marketing.
This session is powered by:
Communicate in Any Language - Everything you say, translated on the fly.
The Power of Play in Virtual Meetings | 03.22.2021
Preview Available
Credits: None available.
Sponsored by MPI partner eSpeakers.com
1 Clock Hour | Domain G: Meeting or Event Design
Presenting through Zoom is not the same as presenting on a stage. You can’t ask people to put their screens away and give you their full attention - it is through these screens that your audience is watching you! Unfortunately, one-way communication is easy to ignore. Zoom fatigue makes our audiences tune out, and highly addictive social media is only a click away. By using the Power of Play, and inviting interaction from your attendees, your next Zoom presentation will be engaging, exciting, and full of smiles.
Learner Objectives:
1. Appraise their own energy as a member of an audience playing a game, in order to contrast that energetic state with a passive observer of content
2. Recognize the difference between speaking and facilitating, in order to apply both modes of delivery to an audience
3. Discover the shift in their own attention when they are invited to contribute, in order to plan interactive exercises that engage their audience
This session is powered by:
Communicate in Any Language - Everything you say, translated on the fly
Speaker(s):
The Science of Meetings & Events Series: Experience Design for Emotional Wellbeing | 03.19.2021
Preview Available
Credits: None available.
1 Clock Hour | Domain G: Meeting Design
Our attendees’ minds are often filled with clutter, uncertainty and insecurity, which can significantly impact their experience in negative ways. These feelings and noise, can lead to stress and often blocks the greatness our events are designed to induce and capitalize on. In this interview with Dr. Lawana Gladney, learn how the psychology of emotional wellness and success can inform the experiences you design for your communities, staff, leaders and industries. Discover how utilizing the principles and science of emotional wellness can change your participants’ perspectives and ultimately drive better return on investment and return on experience for all of your stakeholders.
Learner Outcomes:
1. Learn the power of the mind and how to design experiences that help participants thrive.
2. Discover ways to incorporate the psychology of emotional wellness into your experience.
3. Apply key principles of emotional wellness to the design of meetings and events.
This session is powered by:
Communicate in Any Language - Everything you say, translated on the fly.
WEC Grapevine: How We Did It - Digital Event Strategy & Considerations
Preview Available
Credits: None available.
Graciously Sponsored by:
1 Clock Hour | Domain A: Strategic Planning
MPI’s WEC Grapevine wasn’t just a groundbreaking in-person experience, it also offered an early look of what hybrid events will look like in the pandemic era and beyond. Join this critical conversation about MPI’s hybrid event strategy, with an emphasis on the digital attendee experience. From strategy to execution, what lessons did MPI learn from its live digital event? Learn what worked and what didn’t from the WEC Grapevine Digital Experience, and what considerations and questions you should be asking as you plan hybrid meetings, both today and tomorrow. What considerations should you take into account and how does the design of the digital experience differ from the in-person event? Gain access to MPI’s hard lessons well learned from the design of a truly live hybrid experience—and the critical decisions that impact a parallel digital event.
Learner Outcomes:
1. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience.
2. Learn why and how critical decisions were made, and their impact on the digital participant.
3. Consider the challenges and opportunities of going live, and how you can make the best technology decisions for your participants.
This session is powered by:
Communicate in Any Language - Everything you say, translated on the fly.
Meetings Outlook & Virtual Networking Event with twine | 02.26.2021
Preview Available
Credits: None available.
Graciously Sponsored by:
1 Clock Hour | Domain A: Strategic Planning
Join us for a Meetings Outlook update on the future predictions for the business of meetings and a virtual networking event powered by the new cutting edge twine deep networking system, developed by Lawrence Coburn, who formerly founded DoubleDutch. Given the reality of the current pandemic, meeting professionals are finding it nearly impossible to make decisions related to the business of events. What will the conditions look like in the next year? What will the new reality look like? And how are other meeting professionals overcoming current obstacles to grow business? Much is uncertain, but current projections can help. After the Meetings Outlook, we will use twine to network and continue the conversation on the future business of meetings.
Learner Outcomes:
1. Review the forecast for events in the coming year, including a budget, attendance, and business conditions
2. Deep dive into trends that matter and discuss the next steps with your peers.
3. Using twine, we will continue the conversation face to face on how these trends affect you and the future of your meetings.
This session is powered by:
Communicate in Any Language - Everything you say, translated on the fly.
#RealTalk Dialogue Series | Still We Rise: Designing Authentic Black Joy events 365 days of the year 02.24.2021
Preview Available
Credits: None available.
1 Clock Hour | Domain E: Human Resources
Black Joy Parade is a hyper-positive, family-friendly turn up that celebrates the Black experience and the Black community’s contribution to cultures past, present, and future.
If Black History Month were in need of a refreshed definition, The Black Joy Parade exemplifies its meaning. Every February since 2018, on the last Sunday of the month, this large scale event led by IDK Events, a team of devoted volunteers, and founder Elisha Greenwell and co-founder Amber Lester, engulfs the city of Oakland, CA.
Although this year’s events and activations will be different the JOY will be no less. Join the Black Joy Parade team to share their story from initial vision to execution and now the ultimate pivot that will set the bar for designing authentic Black Joy events 365 days of the year.
This session has been pre-recorded and will have a live Q&A component with our friends from Black Joy Parade.
Learner Outcomes:
1. Learn how to designing authentic experiences in support of the Black community
2. Learn methods for strategically partnering with remote volunteer team-members, community organizations, and city officials.
3. Determine steps to flipping a large in-person event to smaller COVID regulated hybrid activations.
This session is powered by:
Communicate in Any Language - Everything you say, translated on the fly.
The Science of Meetings & Events Series: The Science of True Success™
Preview Available
Credits: None available.
Graciously sponsored by:
1 Clock Hour | Domain E: Human Resources
I don’t have to tell you that life can sometimes throw some unexpected… stuff at us. And yet, regardless of what is going on in the world and even in your world, True Success™ is possible.
Created by Dr. Elizabeth Lombardo after working with clients for over 20 years, the True Success™ Formula is grounded in cutting edge neuroscience research. It provides you with the blueprint for how to thrive even during challenging times. In addition to discovering the three pillars of the formula, you will gain immediate, actionable tools to help you succeed in your personal and professional life.
This interactive session combines research-supported approaches to neuroplasticity with real-life stories and Dr. E’s humorous style. You will not want to miss this session.
Learner Outcomes:
1. Examine the role of your inner world and how it impacts your success, often without your awareness.
2. Name the three pillars of the True Success™ Formula so that you may apply them in your life.
3. Formulate personalized action steps to help you boost your True Success™ during these unprecedented times.
This session is powered by:
Communicate in Any Language - Everything you say, translated on the fly.
TalkFEST Keynote: Innovate or Die Trying
Preview Available
Credits: None available.
Sponsored by:
How many taxi companies could have made their own iPhone apps but didn’t? Everyone knows we need to innovate or perish, but what does that really mean? How do you know if Silicon Valley is going to come after your industry? Can we learn to innovate faster than our competitors? If computers can do the job of a truck driver, what about a factory worker, or a chef, or a doctor, or you? Pablos Holman is one of the rare technologists who can both understand and explain these new technologies and their potential. Working with them every day at his lab, his team has taken on problems ranging from hurricane suppression to brain surgery & disease eradication to nuclear energy.
A futurist, inventor, and notorious hacker with a unique view into breaking and building new technologies, Pablos works on invention projects that assimilate new technologies—making wild ideas a bit more practical and vice versa. He helped create the world’s smallest PC; 3D printers at Makerbot; spaceships with Jeff Bezos; mosquito-zapping lasers with Bill Gates; artificial intelligence agent systems; and the Hackerbot, a Wi-Fi-seeking robot. He is also an advisor to the biggest crowdfunding campaign in history, raising US$27 million in 30 days for 3D printer Glowforge.
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About Braindates
Virtual braindates are knowledge-sharing conversations that you book with others to have one-on-one or in small groups (via video chat), on the Braindate platform. They’re the best way to connect with, learn from and have terrific conversations with new people—all virtually. Using the Braindate platform, you can share your interests in the form of topics that lead to interactive virtual discussions, and you can browse the topics of other attendees and join them in one-on-one or one-on-few conversations. Braindate is a marketplace of ideas, a means to crowdsource the knowledge of other participants and share your own.
This session is powered by:
Communicate in Any Language - Everything you say, translated on the fly
Med Up-Meet Up | Medical Meeting Series 02.12.2021
Preview Available
Credits: None available.
Graciously Sponsored by:
1.5 Clock Hours | Domain A: Strategic Planning
Med Up-Meet Up | Medical & Healthcare Professionals 2021 Series Kick-Off
February 12, 2021 11:00AM-12:30PM CST
Join MPI - Medical & Healthcare Professionals for the first of a new 4-part webinar series where your challenges and questions come first. Explore the ways our medical and healthcare meeting professional-focused approach to education can equip you with the knowledge and skills necessary to thrive in today’s multi-faceted and ever-changing medical & healthcare meeting industry.
To serve our special interest community and assist in your education and career advancement, the Medical & Healthcare Professional’s Advisory Board has developed the MedUp-MeetUp educational webinar series. Each session is worth 1.5 CEU’s.
This kick-off to the series – “The Transition of Medical and Healthcare Meetings in 2021” has been designed based on the current topics on the minds of industry professionals. The following issues will be discussed with an expanded international panel of experts to help our medical and healthcare meetings community mitigate risks and position for success as we transition to 2021 and into the next normal.
Learner Outcomes:
Benefits of Attendance:
Want to access more information on healthcare compliance and earn your Healthcare Meeting Compliance Certificate (HMCC) - https://www.mpi.org/education/...
Interested in becoming a member of the MPI MD Community?
Learn more about MPI MD members here: https://www.mpi.org/membership...
This session is powered by:
Communicate in Any Language - Everything you say, translated on the fly.
WEC Grapevine: How We Did It - Pandemic Meetings Duty of Care
Preview Available
Credits: None available.
1 Clock Hour | Domain A: Strategic Planning
Join this deep dive into the considerations and design of the Duty of Care strategy for the WEC Grapevine event. From social distancing and mask policies to health checks and onsite medical care, walk through the questions MPI asked and the steps we took to ensure a safe-as-possible experience for our participants and guests. Through a mix of photographs and videos gain greater insights into what meetings will look like for the near- to mid-term and walk through MPI’s journey, as well as the results of its efforts. Take advantage of MPI’s hard lessons well learned and find a path forward to meeting safely, when health and government authorities say it is safe to meet.
Learner Outcomes:
1. Discover the strategy behind MPI’s Duty of Care at the WEC Grapevine.
2. Learn how current guidelines can be applied to the logistics and tactics of executing events during the pandemic.
3. Consider critical practices for hosting safe events.
This session is powered by:
Communicate in Any Language - Everything you say, translated on the fly.