Domain ​C: Risk Management | 6 clock hours

Cost: $499 Member/ $699 Non-Member

Your No. 1 role as a meeting professional isn’t executing flawless experiences or driving business results for your organization. It’s ensuring the safety and security of the people you have brought together onsite. But if this is your most critical role, how prepared do you feel for stepping into it during a crisis or incident? And do you have the plans in place to ensure that you are successful?

Build and maintain an understanding of the risk management and emergency planning process with this six-hour certificate course, developed in partnership with the National Center for Spectator Sports Safety and Security (NCS4) at the University of Southern Mississippi. Discover processes for risk assessment and emergency preparedness, adapted from the best-in-class experts in marathons and World Cups. Deep dive into incident management strategies as needed for the prevention, preparedness, response, and recovery from all-hazard emergency incidents. Discover techniques to prevent and respond to everything from ordinary incidents such as fights or drunkenness to extraordinary crimes, violence, terrorist attacks, and natural disasters.

Learn how you can ensure the safety and security of all attendees, limit damage, and restore services in the event of emergencies. Helping your organization host successful meetings begins with creating events that are safe and secure for all attendees and stakeholders. Give yourself the tools you need to effectively plan for and respond to crisis and deliver on your responsibility to your attendees and your organization.

You’ll Be Able To:

• Differentiate between events and incidents for managing risk onsite at meetings and events of all kinds
• Identify various stakeholders in communication and collaboration for meeting and event emergency preparedness
• Apply risk assessment and management techniques to mitigate, transfer, accept and/or avoid risk
• Implement and execute the critical components of the emergency planning process
• Create post-event reports and lessons learned and implement tactics for continuous improvement

1 Clock Hour | Domain A: Strategic Planning

An interactive presentation that highlights nine countries/regions and the top cultural tips to know when working with people from these countries. The presentation is designed to provide a brief overview of each culture’s customs and norms in order to help you understand the similarities and differences between them. It also includes fun and engaging trivia to promote additional learning!

Learner Outcomes:

1. In order to successfully work with people from various cultures when planning and executing events, its critical to comprehend the differences between people of different backgrounds.

2. This presentation will allow participants to attain valuable cultural tips on nine countries/regions (USA, Mexico, Brazil, Germany, Ghana, Middle East, India, China, Japan) and the people from these countries who do business around the world.

3. Participants will attain knowledge to develop and promote positive perceptions and attitudes of people from around the world.

This session is powered by:

Communicate in Any Language - Everything you say, translated on the fly.

1 Clock Hour | Domain E: Human Resources

2021 has seen a 250% increase in anti-transgender discriminatory bills introduced at the state level since 2017, when many people first remember hearing about “bathroom bills”. This year, 33 states have introduced more than 100 bills aiming to diminish, or completely take away, the rights of transgender people in the United States. These bills cover the right to participate in sports, use the bathroom or locker room that aligns with one’s gender identity, and in extreme cases, allows medical professionals to “opt-out” of treating transgender patients.

The meetings and hospitality industry generates over $2 trillion in economic output and provides almost 8 million jobs in the United States alone. States that pass this discriminatory legislation stand to lose billions in meetings, events, and tourism but our industry has the power, money, and connections to influence big change and stop this wave of hateful legislation from harming transgender people.

Join us for this timely conversation led by LGBT industry professionals on instrumentally supporting transgender people for the betterment of our events and meetings.

Learner Outcomes:

1. Attendees will learn how the industry has served as a catalyst for change on LGBT issues before and how it can be done again

2. How to better serve transgender tourists and event attendees in meaningful ways while avoiding “rainbow capitalism”

3. Understand the influence of your dollar and the message socially responsible economic spending sends

This session qualifies for:

This session is powered by:

Communicate in Any Language - Everything you say, translated on the fly.

Graciously Sponsored by:

3 Clock Hours | Domain A: Strategic Planning

11:00 - 11:10 am | Welcome and Intro

11:10 am - 11:15 am | Anti-Human Trafficking Committee Update

11:15 am – 11:45 am | Eyes Wide Shut: Debunking the MYTHS of Human Trafficking and what we can do to FIGHT it.

11:45 am – 11:55 am | Q & A with Malinda Harrell

11:55 am – 12:00 pm | Diversity, Equity & Inclusion Committee Update 

12:00 pm – 1:00 pm | Designing Experiences with the Event Design Collective

1:00 pm – 1:15 pm | Q & A with Ruud Janssen & Roel Frissen

1:15 pm – 1:25 pm | MPI Updates

1:25 pm- 1:55 pm | Radically Safe Events

1:55 pm – 2:05 pm | Q&A with Tim Mousseau

2:05 pm - 2:15 pm | MPI Updates & Closing Remarks

Eyes Wide Shut: Debunking the MYTHS of Human Trafficking and what we can do to FIGHT it. | Malinda Harrell

Trafficking in persons is a serious crime and a grave violation of human rights. Every year, thousands of men, women, and children fall into the hands of traffickers, in their own countries and abroad. Almost every country in the world is affected by trafficking, whether as a country of origin, transit, or destination for victims. The Meetings industry is at the frontline of a battle to combat human trafficking with an increasing number of hospitality brands and organizations pledging to fight sexual and labor exploitation. In this brief session, we will break down some of the most common misconceptions and identify resources that we can implement NOW to be a part of the fight to prevent and end Human Trafficking and Slavery.

Radically Safe Events: Creating meetings and events where attendees thrive as their whole selves, creativity is encouraged, and feedback feels welcomed. | Tim Mousseau

People crave safety. When your attendees feel safe, they are more engaged, build longer-lasting connections, and experience a more profound sense of belonging. Creating safe events involves more than preventing intentionally harmful behaviors. Without the right approach, it is easy to miss out on the routine actions, policy gaps, and cultural norms that prevent people from feeling safe. In turn, attendees feel undervalued, withhold critical feedback, and stop attending future events.

Where feelings of safety are vital to thriving communities, instilling safety doesn't happen by chance.

Applying the Radically Safe Framework, Tim will walk members through a three-step process that teaches actionable skills while addressing rooted issues to ensure immediate and ongoing feelings of safety, regardless of external factors, stresses, or volatility.

Session 3 | TBD

Description TBD

Domain ​A: Strategic Planning | 4 clock hours

Cost: $499 Member/ $699 Non-Member

Healthcare meeting professionals on both sides of the marketplace must balance designing and hosting events and quantifiable returns for their organizations with unprecedented and frequent changes in global healthcare compliance and regulations for their companies, their attendees, their destinations, and more. They must tackle tough regulations and adjust and readjust priorities while keeping an eye on short- and long-term survival—a tough job that requires a continuous flow of knowledge.

Invest in your future and your company’s success by participating in MPI’s Healthcare Meeting Compliance Certificate (HMCC) program, which provides a condensed foundation in key healthcare disciplines. Designed for both event strategists and their partners who need a broad understanding of a full range of regulatory topics, this program develops competency groundwork while building critical thinking skills through case studies, business simulation, discussion, and active exercises. This intensive, four-hour educational and training program provides healthcare meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech, and medical device regulatory environment.

Upon completion of this program, attendees will earn the HMCC credential signifying awareness of and competence in the latest compliance regulations that impact healthcare meetings and events.

You’ll Be Able To:

• Utilize new healthcare compliance management skills and unique terminologies in the event planning and design process
• Oversee process reporting management across a variety of sectors, regions, and countries
• Meet new reporting and submission timelines and understand transfers of values, and what that means for meetings and events
• Apply the who, what, where, and how of the Physician Payment Sunshine Act (Open Payments), and other global compliance

Course Preparation:

• Registrants can purchase the textbook “Breaking the Code to Healthcare Compliance," and read prior to the session. Books are available for $89.95 (print) and $80.00 (e-book) and can be ordered online at: http://meetingcompliance.com.
• This is a suggested but not required component of the HMCC Class.

1 Clock Hour | Domain G: Meeting and Event Design

People are craving being human. Deliver live event experiences that quench the thirst of needing face-to-face connections and community with others by designing an ecosystem that fosters harmony, growth, and innovation inspired by nature. By bringing people together, live events directly foster humanity, and the essence of humanity is inextricably linked to our natural world. Using the recently released “Nature of Space” whitepaper by IMEX we will use a neuroscience lens to explore the lessons from nature to help build an event that helps our attendees have a healthier, happier, and more meaningful event experience.

Learner Outcomes:

1. Discover how adapting nature’s best lessons can help create a successful event.

2. Explore ways to leverage lighting and environmental features to inspire innovation.

3. Discuss how patterns and shapes found in nature can accelerate and strengthen connections and community.

This session is powered by:

Communicate in Any Language - Everything you say, translated on the fly.

Cost: $499 member/ $699 non-member

Domain A: Strategic Planning | 6 clock hours

If you been involved with the design and creation of meetings and events for 10 months or 10 years, there are certain definable and demonstrable steps to ensuring successful execution, delivery and measurement. MPI’s Basics Boot Camp offers a lightning-fast deep dive into the fundamentals of successful event planning—from defining meeting goals and objectives and identifying stakeholders through meeting design, development, RPFs and contracting to food and beverage, staging, audiovisual, and more.

This certificate class touches on every element of the meeting planning process, offering you the opportunity to employ best practices for your business, make changes to your processes and procedures and ensure that your operations conform with industry-leading standards. Basics Boot Camp offers a strong foundation in the core skills and practices necessary to plan meetings and events.

If you are new to event planning—or you’ve been doing this for a while—this A-Z certificate class offers a series of best practices and must-perform tactics to ensure successful event execution for any level.

You’ll Be Able To:

• Identify meeting stakeholders and employ your role as intermediary and mediator to evaluate their needs toward designing right-fit experiences
• Define event goals and SMART objectives and employ strategies for measuring the value of your meetings
• Develop budgets and blueprints and assess potential risks associated with your meeting or event
• Manage the RFP process, conduct well-thought-out and precise site inspections, select vendors, and develop contracts
• Design your meeting using key elements that enable your organization to achieve on its meeting goals and objectives
• Manage speakers and conference content design, design room sets, work with audiovisual teams, and design technical plans
• Plan menus and arrange transportation and attendee movement plans
• Oversee pre- and post-conference meetings and onsite logistics and conduct program evaluations
• Communicate success metrics to meeting stakeholders

1 Clock Hour | Domain G: Meeting or Event Design

As the pandemic forced the meeting industry online, hundreds of companies created streaming platforms or pivoted from other event technology solutions. You were left to figure out how to translate and adapt your agendas, find unique sponsorship and exhibitor opportunities and explore ways of engaging and keeping their online audiences engaged. And you learned that adding online components to events expanded your audiences globally, introduced new and engaging formats, generated content for marketing and attendee on-demand experiences, and gave voice to those who might be reluctant, or unable, to attend in person.

A few months ago, MPI in partnership with Radisson Hotels engaged industry techspert, thought leader, and hybrid pioneer Brandt Krueger to rewrite the hybrid playbook we launched a decade ago with new knowledge, best practices, and methods for hosting events that connected two or more audience groups. We’ll showcase highlights from the playbook as well as a curated Q&A with Krueger that will enable you to find success in the hybrid events world.

Learner Outcomes:

1. Gain an overview of the next-generation Hybrid Playbook, with insights on where to go for answers to your critical questions.

2. Learn a few dos and don’ts from expert Brandt Krueger with years in the hybrid event space.

3. Find answers to your burning questions about hybrid—and the return to in-person.

This session is powered by:

Communicate in Any Language - Everything you say, translated on the fly.

Domain ​I: Marketing | 4 clock hours

Cost: $299 Member/ $399 Non-Member

Brands use in-person, digital, and hybrid events to connect to customers. But did you know that these same events are absolute goldmines of customer data that often go unnoticed due to a lack of event marketing strategies?

With MPI’s Event Marketing Strategist certificate program, you’ll understand what it takes to meet brand goals and objectives through events—regardless of the platform. Cvent and MPI have brought together top experts to deliver an unparalleled, four-hour course focused on the purposeful and measurable practice of deploying live and virtual events to achieve brand marketing and revenue goals.

You’ll uncover “the why” behind the choices necessary to achieve objectives, and you’ll start to grow your role from logistician to strategist by delivering impactful attendee experiences that bring systematic returns to your clients’ bottom lines.

Through the program, you’ll learn how to uncover invaluable data that will drive bottom-line results, and your value as a meeting and event professional will skyrocket as a result.

During this Program You’ll Explore:

• The business case for modernized event marketing
• Outcomes-based event strategy design
• Multi-channel promotional strategies, tactics, and tools
• Impactful attendee experiences and systematic achievement of ROO (return on objectives)
• Customer and event intelligence through technology
• Insights to achieve ROI (return on investment)

At the completion of the program, You’ll Be Able To:

• Design an outcomes-based event strategy including critical event marketing metrics and key performance indicators (KPIs).
• Make the business case for how live in-person and digital marketing events can drive bottom-line business results for your organization.
• Design, build, and execute a full-scale marketing event strategy and plan and achieve desired outcomes.
• Deliver an impactful attendee experience.
• Utilize common tools and technology in gathering event marketing intelligence.
• Use best-in-class tactics to achieve systematic ROI and ROO, with measurement and revenue attribution.

Domain ​A: Strategic Planning| 6 clock hours

Cost: $499 Member/ $699 Non-Member

As automation and AI increasingly create efficiencies in the modern workforce, meeting professionals must embrace a role that is shifting increasingly into the strategic space. But what does that mean, and what future-ready skills are required to thrive in an environment where you do have a seat at the table? The first steps are understanding the value that your meetings drive for your business, and more importantly, being able to articulate that value to senior members of your organization.

You need to be able to create, design, and execute meetings that help your organization achieve five-year business goals and key performance indicators (KPIs) and that drive efficiency in the workplace, and you must be able to demonstrate in quantifiable ways how your meetings positively impact revenues, profits, and cost-savings for your business. You are no longer a meeting planner; you are a strategist that drives significant growth for your organization, and you know how to articulate that value in meaningful ways to business leaders.

Meeting professionals must understand the value of their events to ensure that they successfully achieve business goals and objectives, justify costs, design authentic and deliberate experiences, and improve their events over time. Understanding and demonstrating the role meetings play in driving organizational growth and effectiveness is an integral, future-ready skill that fuels better, more strategic meetings and events and motivates businesses to look at their meeting managers as strategic and essential players on senior leadership teams.

You can be a key player and business leader in your organization … if you position yourself as a strategist and consultant who can drive growth and value through the utilization of an important business tool—meetings and events.

You’ll Be Able To:

• Articulate how—and by how much—your meetings drive growth, efficiency, and loyalty for your business and brand
• Implement event measurement programs using proven change management models and with key stakeholder support
• Speak in terms understood by your Chief Financial Officer and business leaders with additional financial literacy
• Develop and create goals and SMART objectives that allow you to gain true insight into the value your meetings drive
• Create measurements that matter for your business (and not just attendee satisfaction) and better understand how the behavior change your meetings create drives positive fiscal growth for your organization
• Analyze and report your results to key business leaders and articulate the quantifiable value of meetings and events

Graciously Sponsored by:

Cost: $499 Member/ $699 Non-Member

Domain B: Project Management | 6 Clock Hours

Contracting and negotiation are crucial—yet complex—roles for meeting professionals and understanding legal terminology and common contract clauses (and the liabilities they protect against) allows meeting professionals to negotiate from a position of strength. Even if you know what to look for, contracting is dynamic, and negotiation strategies change with market conditions, competition, and the economy. Solid knowledge of contract law and negotiation tactics enables meeting professionals to protect the interests of their organizations. With knowledge comes power, especially when it comes to legal matters.

Negotiating contracts involves managing financial and liability risks and protecting your business, particularly when considering the performance clauses (attrition and cancellation) that are standard in most venue contracts. No contracts are the same; words and phrasing vary and need to be carefully reviewed and edited. Sometimes, additional clauses must be added to balance the risk and liability between parties. And what of force majeure, indemnification, and the host of clauses that deal with issues that range from nuisances to calamities, such as construction and remodeling and incompatible groups?

It’s said the only right answer in the law is “it depends.” This certificate program will illustrate legal principles with examples from the news, the instructor, and your peers. Bring success and horror stories to share with other participants, enhance your legal knowledge, and fulfill your role to negotiate contracts that protect your organization from the financial and liability risks associated with your meetings and events.

You’ll Be Able To:

• Explain the purpose of the primary contract clauses found in venue contracts.
• Give examples of how contract language may result in financial or liability risk.
• Prioritize issues for negotiation, determining “hot buttons” based on your meeting specifications.
• Distinguish between contract language that is merely unfavorable and that which puts a party at significant financial or liability risk.
• Negotiate key performance and liability clauses in at least three different ways so that the result is multiple options and not just a win-lose scenario.
• Modify venue contracts based on knowledge of meetings contracts, meeting specifications, market conditions, and knowledge of the venue.

Graciously Sponsored by:

1 Clock Hour | Domain A: Strategic Planning

Given the reality of the current pandemic, meeting professionals are finding it nearly impossible to make decisions related to the business of events. What will the conditions look like in the next year? What will the new reality look like? And how are other meeting professionals overcoming current obstacles to grow business? Much is uncertain, but current projections can help. Deep dive into MPI's most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers.

Learner Outcomes:

1. Review the forecast for events in the coming year, including a budget, attendance, and business conditions.

2. Deep dive into trends that matter and discuss the next steps with your peers.

3. Learn how these trends affect you and the future of your meetings.

This session is powered by:

Communicate in Any Language - Everything you say, translated on the fly.

6 Clock Hours | Domain A: Strategic Planning

Cost: $499 Member/$699 Non-Member

Thinking like a start-up company isn’t a fad, it’s a way of reimagining the way that you do business. Every day, new and established businesses flounder trying to survive in an ever-evolving and sometimes uncertain market. How can you change the trajectory of your business’s growth? By harnessing the power of entrepreneurial leadership.

Do you often feel like you excel at helping others, extinguishing fires, and putting together the most complex logistics? If so, you likely are wondering about what is next for your business. Whether that be venturing out on your own or gaining more insight and clarity about your path of development – thinking like an entrepreneur and learning how to implement entrepreneurial strategies will get you there.

Specifically, this course will focus on how you can:

• Develop your own business strategy.
• Implement sales & marketing techniques to take your ideas to the next level.
• Understand the role of personal development in entrepreneurship.
• Execute a custom action plan for success.

At the completion of this workshop, you will be on the cutting edge of entrepreneurial strategy and thinking as you:

• Define a process to manage long term personal and professional goals.
• Develop tools to enhance all aspects of your business strategy.
• Prioritize ways to create personal accountability.
• Create a new model for thinking like an entrepreneur.

Want access to great educational content year-round for a free or reduced rate? Learn more about MPI membership here today!

This session is powered by:

Communicate in Any Language - Everything you say, translated on the fly.

1 Clock Hour | Domain A: Strategic Planning

As #eventprofs begin the process of booking their first, second, and third face-to-face events post-pandemic, many are facing a hard truth about the move to digital. Virtual attendance isn’t going away. Most organizations are embracing their new reach and inviting their newly found digital fans to join their in-person experiences—from home. Meanwhile, the duty of care, pandemic precautions, and safety and risk management have all taken a front seat in the planning process, sometimes supplanting traditional conversations around design and experience. Back to normal is a phrase for past generations, so what’s next? Join MPI Events Director Melinda Burdette and Questex CMO Kate Spellman for this open dialogue on the future of events, what’s changed and what likely won’t ever be the same again.

Learner Outcomes:

1. Discover next practices from #eventprofs who planned in-person events during the crisis.

2. Get answers to your questions about what events in 2022 will look like.

3. Leave with practical tips for planning meetings tomorrow.

In Collaboration with:

This session qualifies for:

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Communicate in Any Language - Everything you say, translated on the fly.

1 Clock Hour | Domain A: Strategic Planning

Join us for a discussion with members of the South Africa Events Council and see what approaches their industry takes and how they execute in order to run meetings and events safely.

Learner Outcomes:

1. Learn about South Africa and how it is a SAFE destination for your events.

2. Understand COVID 19 and other safety protocols in the South African hospitality and events sector.

3. South Africa is a long-haul destination. Learn what makes it worth the trip!

This session qualifies for:

This session is powered by:

Communicate in Any Language - Everything you say, translated on the fly.

Domain ​C: Risk Management | 4 clock hours

Cost: $299 Member/ $399 Non-Member

Meeting professionals aren’t responsible for communication during a crisis … right? WRONG!

You hold a variety of roles when an incident unfolds onsite during a meeting or event, including the coordination of the emergency management team, the determination of the next steps, and the consultation, management, and direction of the communication process. Your marketing team isn’t going to know the best communication streams to use, which ones are available, and how best to communicate and when. But if those are the roles of a meeting professional, are you prepared to act when a crisis happens?

Meeting professionals must ensure that there is a crisis communications plan in place (and assert their roles as leaders on the team that creates it), that spokespeople are trained to respond at the moment, and that their organizations are ready to communicate to attendees across multiple platforms. Being prepared ultimately comes down to developing a communications plan that includes three things: 1) auditing vulnerabilities, 2) training spokespeople, and 3) establishing means of communicating.

This certificate class will answer your burning questions about how to use social media and other forms of communication when it really matters. The basic steps of effective crisis communications are not difficult, but they require advance work to minimize risk and damage. Learn how to create a crisis communications plan for your event and make critical decisions for your organization and experience an exercise in real-time crisis communications. Never be caught unprepared again.

In the wake of crises like the Route 91 Harvest Festival shooting and Hurricane Maria, how we communicate to our attendees is something we can no longer overlook

You’ll Be Able To:

• Identify the results of poorly developed, poorly executed, and non-existent crisis communications plans, and avoid similar consequences for your organization
• Conduct vulnerability audit for your events, identify the varying types of crises—and respond to them.
• Create a crisis communications plan and effective emergency management using best practices for internal and external communications

Graciously Sponsored by:

1.5 Clock Hours | Domain A: Strategic Planning

Med Up-Meet Up 

August 13, 2021 11:00AM-12:30PM CST (UTC-6) 

Join MPI - Medical & Healthcare Professionals for the third of a new four-part webinar series wherein your challenges and questions come first. Explore the ways our medical and healthcare meeting professional-focused approach to education can equip you with the knowledge and skills necessary to thrive in today’s multi-faceted and ever-changing medical & healthcare meeting industry.

To serve our special interest community and assist in your education and career advancement, the Medical & Healthcare Professional’s Advisory Board has developed the MedUp-MeetUp educational webinar series. Each session is worth 1.5 CEU’s.

Benefits of Attendance:

• Expand Knowledge and Skills
• Understand Industry Issues Critical for Success
• Build Professional Credibility
• Gain Competitive Advantage
• Gain Employment Advantage - Add To Your Resume & Increase Earning Potential
• Increase Efficiency & ROI

Want to access more information on healthcare compliance and earn your Healthcare Meeting Compliance Certificate (HMCC) - https://www.mpi.org/education/...

Interested in becoming a member of the MPI MD Community?

Learn more about MPI MD members here: https://www.mpi.org/membership...

This session is powered by:

Communicate in Any Language - Everything you say, translated on the fly.

6 Clock Hours – Domain A: Strategic Planning

Cost: $499 Members/$699 Non-Members

Format: 3-hour lecture | 3-hour workshop

The Event Data Analyst course can best be described as a practitioner’s journey from problem identification to the presentation of recommendations.

As our roles continue to evolve within the meetings industry, becoming more strategic is at the core of our evolution. But what does it mean to be strategic?

Being strategic is not only a critical attribute of leadership but also involves the ongoing practice of making informed decisions, which are based on data, not intuition. As an event strategist, you need the ability to think critically, with a lens that supports overarching goals. You need to be able to extract insights from data and determine the next steps. You need to compare and contrast solutions. You need to form and communicate recommendations in ways stakeholders and executives can easily understand.

At the completion of the program, you'll be able to:

• Develop an outline for a written business case in the form of a SlideDoc.
• Define techniques for problem identification.
• Identify industry trends related to the problem.
• Identify various data sources.
• Manage a raw data file and derive insights.
• Compare a recommendation to alternative solutions.

Want access to great educational content year-round for a free or reduced rate? Learn more about MPI membership here today!

This session is powered by:

Communicate in Any Language - Everything you say, translated on the fly.

This Program Graciously Sponsored by:

4 Clock Hours | Domain E: Human Resources or Domain F: Stakeholder Management

Cost: $299 Member/ $399 Non-Member

The Event Leadership Strategist Certificate Course is a 4-hour course designed for new to mid-level professionals who want to develop and strengthen their unique leadership voice. This class will help you define, own, and share your personal leadership voice to make you a more competitive and confident professional within the meetings & events industry.

The Event Leadership Strategist course is an essential part of the career strategy for every professional within the meetings & events industry. Whether you have been in the business many years or are just getting started, you will benefit from the clarity of understanding your leadership voice and the power it holds.

Make an Impact

The Event Leadership Strategist Certificate Course will help you professionally distinguish yourself by:

• Increasing your confidence.
• Defining your unique voice.
• Learning to say what needs to be said without getting dismissed.
• Increase your influence and your effectiveness.
• Be respectful while being heard.
• Future proof your career.

Despite decades of research, millions of leadership articles & books, there is no widely accepted definition of leadership. That is because each person’s approach to leadership is as unique as the leader. Attend this session to get clear on your unique leadership and breakthrough the career barriers holding you back from your next level of success.

Bust Leadership Myths

The world is ripe with myths about leadership such as:

• Leadership is about a title or a position you hold (TRUTH: Leadership is about action).
• When it’s your time, someone will invite you to the top TRUTH: You need to shape your own path).
• Leaders are born (TRUTH: They are created, and you have the potential if you apply yourself).

Join this course to challenge assumptions that may be holding you back. As John Quincy Adams said, “if your actions inspire others to dream more, learn more, do more and become more, you are a leader!”

Get the Edge in Life and Leadership:

Increase your effectiveness and influence by improving the clarity and strength of your leadership voice. This session is for mold-breaking, high-impact leaders to identify their unique skills and leadership perspective, so they can lead in unexpected ways and achieve unprecedented results.

• Understand the dimensions of a leadership voice to get clear on your unique voice. Do you know how you sound? How should you sound? Where are you on the magic quadrant?
• Create a personal leadership definition so that you capture your unique, dynamic natural ability (DNA) and lead in a more authentic manner based on what leadership means to you.
• Own Your Impact and Increase Your Influence. Create an actionable plan to improve your leadership effectiveness.

Want access to great educational content year-round for a free or reduced rate? Learn more about MPI membership here today!

This session is powered by:

Communicate in Any Language - Everything you say, translated on the fly.

REFRESH: Healthcare Meetings Compliance Certificate (HMCC)

Length: Two Hours

Cost: $149 member / $199 non-member

Global compliance regulations are constantly changing. This refresh course is required every two years for recipients of the Healthcare Meetings Compliance Certificate and ensures that attendees are aware of and can apply healthcare meeting compliance regulations, cross-border compliance, CMS Open Payments changes and updates, the EFPIA Disclosure Code and other trends. Meeting Professionals International (MPI) requires all current HMCCs to attend a refresh webinar on the second anniversary of their class date.

Participants Also Receive:

HMCC credential for two years (subject to refresh class)

2 clock hours in CMP-IS Strategic Domain A: Strategic Planning

Domain ​A: Strategic Planning| 4 clock hours

Cost: $299 Member/ $399 Non-Member

With the launch of the UN Sustainable Development Goals in 2015, the government and industry have refocused toward the 2030 achievement of responsible targets from poverty, hunger, and education to climate action, clean energy, and sustainable growth. These 17 goals have filtered through all levels of business, including meetings and events.

As the meeting and event industry looks for solutions to the climate crisis, plastic pollution, and other world challenges, the potential increases for our sector to be a force for good. Humans will always gather for face-to-face connection, so the challenge for today's event professionals remains—how can we plan those gatherings in ways that preserve the planet for future generations?

Through MPI's Sustainable Event Strategist Certificate Program, discover how to view the event planning process through the lens of sustainability. Learn tactical best practices for reducing the environmental impact of your events and explore how to create a culture of sustainable decision-making throughout your planning process.

Sustainability isn't just a matter of protecting the planet — it's a matter of relevance. In today's world, a robust sustainability strategy is vital for meeting your stakeholders' expectations and maintaining event credibility. In this program, learn how to plan your event with sustainability as a core value, as well as measure and share results to build stakeholder trust.

You’ll Be Able To:

• Articulate the business case for implementing a sustainability strategy for meetings and events
• Understand the main causes, effects, and solutions to climate change
• Establish a culture of sustainability within your event planning process and team
• Apply pre-planning and budgeting practices to set your sustainability programs up for maximum success
• Contrast various frameworks for sustainable event planning, including the EIC Sustainable Event Standards, ISO 20121, Council for Responsible Sport certifications, and the United Nations Sustainable Development Goals
• Implement tactics to reduce event waste and greenhouse gas emissions
• Measure, report, and share your event's sustainability results

Domain ​A: Strategic Planning| 6 clock hours

Cost: $499 Member/ $699 Non-Member

As automation and AI increasingly create efficiencies in the modern workforce, meeting professionals must embrace a role that is shifting increasingly into the strategic space. But what does that mean, and what future-ready skills are required to thrive in an environment where you do have a seat at the table? The first steps are understanding the value that your meetings drive for your business, and more importantly, being able to articulate that value to senior members of your organization.

You need to be able to create, design, and execute meetings that help your organization achieve five-year business goals and key performance indicators (KPIs) and that drive efficiency in the workplace, and you must be able to demonstrate in quantifiable ways how your meetings positively impact revenues, profits, and cost-savings for your business. You are no longer a meeting planner; you are a strategist that drives significant growth for your organization, and you know how to articulate that value in meaningful ways to business leaders.

Meeting professionals must understand the value of their events to ensure that they successfully achieve business goals and objectives, justify costs, design authentic and deliberate experiences, and improve their events over time. Understanding and demonstrating the role meetings play in driving organizational growth and effectiveness is an integral, future-ready skill that fuels better, more strategic meetings and events and motivates businesses to look at their meeting managers as strategic and essential players on senior leadership teams.

You can be a key player and business leader in your organization … if you position yourself as a strategist and consultant who can drive growth and value through the utilization of an important business tool—meetings and events.

You’ll Be Able To:

• Articulate how—and by how much—your meetings drive growth, efficiency, and loyalty for your business and brand
• Implement event measurement programs using proven change management models and with key stakeholder support
• Speak in terms understood by your Chief Financial Officer and business leaders with additional financial literacy
• Develop and create goals and SMART objectives that allow you to gain true insight into the value your meetings drive
• Create measurements that matter for your business (and not just attendee satisfaction) and better understand how the behavior change your meetings create drives positive fiscal growth for your organization
• Analyze and report your results to key business leaders and articulate the quantifiable value of meetings and events

Domain ​G: Meeting or Event Design| 4 clock hours

Cost: $299 Member/ $399 Non-Member

The Spirit of Inclusion goes beyond basic legal compliance to welcoming and embracing the many aspects of diversity and different perspectives that create powerful experiences and environments for problem-solving, innovation, and success. Inclusion is the right thing to do … but it also enhances business value and profits for organizations when they send the right messages to audiences and embrace all the ways in which people are different.

MPI’s Inclusive Events Strategist certificate focuses on practical actions that meeting professionals on both sides of the marketplace can take to create inclusive environments at their events. Explore the different dimensions of diversity to ensure the full and respectful participation of all participants and attendees, as well as your role as an inclusion broker for the diverse groups you represent.

Explore recent MPI Foundation research conducted by the New York University Jonathan M. Tisch Center of Hospitality and discover where meeting professionals are excelling in the creation of welcoming environments, and the areas where they could improve in enhancing the experience for diverse groups. Meanwhile, gain access to more than 350 best practices for designing and executing inclusive experiences that embrace all your diverse attendees.

MPI’s focus is not on changing individual beliefs or ideas. Our goal is to explore the topic of inclusion and its relationship to the success of events and to provide strategies and actions that you can take to create inclusive experiences.

You’ll Be Able To:

• Utilize key findings from MPI research on inclusion to make the business case for greater efforts toward welcoming environments at your organization
• Explain the business case for inclusion, and why creating objectives and tactics for inclusion will benefit your business or organization
• Use the dimensions of diversity in your event strategy and design to create fully inclusive environments
• Embrace your role of inclusion broker, and strategies you can use in representing the diverse people at your meetings and events
• Recommend actions you and your organization can take to create inclusive environments
• Commit to taking actions that create an environment of inclusion by completing an Inclusive Action Plan

Graciously Sponsored by:

Cost: $499 Member/ $699 Non-Member

Domain B: Project Management | 6 Clock Hours

Contracting and negotiation are crucial—yet complex—roles for meeting professionals and understanding legal terminology and common contract clauses (and the liabilities they protect against) allows meeting professionals to negotiate from a position of strength. Even if you know what to look for, contracting is dynamic, and negotiation strategies change with market conditions, competition, and the economy. Solid knowledge of contract law and negotiation tactics enables meeting professionals to protect the interests of their organizations. With knowledge comes power, especially when it comes to legal matters.

Negotiating contracts involves managing financial and liability risks and protecting your business, particularly when considering the performance clauses (attrition and cancellation) that are standard in most venue contracts. No contracts are the same; words and phrasing vary and need to be carefully reviewed and edited. Sometimes, additional clauses must be added to balance the risk and liability between parties. And what of force majeure, indemnification, and the host of clauses that deal with issues that range from nuisances to calamities, such as construction and remodeling and incompatible groups?

It’s said the only right answer in the law is “it depends.” This certificate program will illustrate legal principles with examples from the news, the instructor, and your peers. Bring success and horror stories to share with other participants, enhance your legal knowledge, and fulfill your role to negotiate contracts that protect your organization from the financial and liability risks associated with your meetings and events.

You’ll Be Able To:

• Explain the purpose of the primary contract clauses found in venue contracts.
• Give examples of how contract language may result in financial or liability risk.
• Prioritize issues for negotiation, determining “hot buttons” based on your meeting specifications.
• Distinguish between contract language that is merely unfavorable and that which puts a party at significant financial or liability risk.
• Negotiate key performance and liability clauses in at least three different ways so that the result is multiple options and not just a win-lose scenario.
• Modify venue contracts based on knowledge of meetings contracts, meeting specifications, market conditions, and knowledge of the venue.

Cost: $499 member/ $699 non-member

Domain A: Strategic Planning | 6 clock hours

If you been involved with the design and creation of meetings and events for 10 months or 10 years, there are certain definable and demonstrable steps to ensuring successful execution, delivery and measurement. MPI’s Basics Boot Camp offers a lightning-fast deep dive into the fundamentals of successful event planning—from defining meeting goals and objectives and identifying stakeholders through meeting design, development, RPFs and contracting to food and beverage, staging, audiovisual, and more.

This certificate class touches on every element of the meeting planning process, offering you the opportunity to employ best practices for your business, make changes to your processes and procedures and ensure that your operations conform with industry-leading standards. Basics Boot Camp offers a strong foundation in the core skills and practices necessary to plan meetings and events.

If you are new to event planning—or you’ve been doing this for a while—this A-Z certificate class offers a series of best practices and must-perform tactics to ensure successful event execution for any level.

You’ll Be Able To:

• Identify meeting stakeholders and employ your role as intermediary and mediator to evaluate their needs toward designing right-fit experiences
• Define event goals and SMART objectives and employ strategies for measuring the value of your meetings
• Develop budgets and blueprints and assess potential risks associated with your meeting or event
• Manage the RFP process, conduct well-thought-out and precise site inspections, select vendors, and develop contracts
• Design your meeting using key elements that enable your organization to achieve on its meeting goals and objectives
• Manage speakers and conference content design, design room sets, work with audiovisual teams, and design technical plans
• Plan menus and arrange transportation and attendee movement plans
• Oversee pre- and post-conference meetings and onsite logistics and conduct program evaluations
• Communicate success metrics to meeting stakeholders

6 Clock Hours | Domain A: Strategic Planning

Cost: $499 Member/$699 Non-Member

Thinking like a start-up company isn’t a fad, it’s a way of reimagining the way that you do business. Every day, new and established businesses flounder trying to survive in an ever-evolving and sometimes uncertain market. How can you change the trajectory of your business’s growth? By harnessing the power of entrepreneurial leadership.

Do you often feel like you excel at helping others, extinguishing fires, and putting together the most complex logistics? If so, you likely are wondering about what is next for your business. Whether that be venturing out on your own or gaining more insight and clarity about your path of development – thinking like an entrepreneur and learning how to implement entrepreneurial strategies will get you there.

Specifically, this course will focus on how you can:

• Develop your own business strategy.
• Implement sales & marketing techniques to take your ideas to the next level.
• Understand the role of personal development in entrepreneurship.
• Execute a custom action plan for success.

At the completion of this workshop, you will be on the cutting edge of entrepreneurial strategy and thinking as you:

• Define a process to manage long term personal and professional goals.
• Develop tools to enhance all aspects of your business strategy.
• Prioritize ways to create personal accountability.
• Create a new model for thinking like an entrepreneur.

Want access to great educational content year-round for a free or reduced rate? Learn more about MPI membership here today!

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This Program Graciously Sponsored by:

Domain ​E: Human Resources| 4 clock hours

Cost: $299 Member/ $399 Non-Member

Women ​play ​key ​roles ​in ​the ​hospitality ​and ​meeting ​industries, ​but ​many ​find ​it ​challenging ​to ​move ​into ​leadership ​positions. ​In ​fact, ​recent ​studies ​show ​that ​women ​are ​28% ​less ​likely ​to ​get ​an ​executive-level ​position even ​if ​they ​possess ​the ​skills ​that ​make ​other ​job ​applicants ​attractive ​candidates ​for ​CEO, ​COO, ​CMO ​, and ​CFO ​positions. ​What are the skills necessary to be considered for these types of high-level leadership roles, and how do they translate to the level of leadership you seek for your current and future career?

Learn about the key roles women play in the hospitality and meeting industries and how to overcome career obstacles to executive-level positions—or the right-fit leadership level for you. Review and learn from real-life case studies of women who have overcome adversity to excel in the meetings space, while maintaining the right balance for their personal and professional lives. Examine what ​skills they possess, the decisions they made and what actions they took to enable their industry leadership.

Analyze your own personal leadership skills using a Clifton StrengthsFinder 2.0 assessment to discover the areas you excel, and where you can fill gaps with future training and advancement. Think about where you want your career and leadership to grow in the next three to five years and create an action and development plan that advances your career, your leadership, and your influence.

You’ll Be Able To:

• Identify the skills that help women ascend to executive leadership roles in the meeting and event industry, and self-evaluate where you excel and where you can improve
• Utilize best-practice methods for overcoming common challenges women face in obtaining leadership opportunities
• Follow your personal action plan for leadership success and career development and find success in right-fit leadership roles
• Locate additional resources available to women seeking leadership roles in the meeting and event industry

Graciously Sponsored by:

Domain A: Strategic Planning

Cost: $513.99 member / $713.99 non-member

Note: Course now includes the price ($14.99) of a digital badge credential that will ensure you and your stakeholders know that your HMCC designation is up to date.

Healthcare meeting professionals on both sides of the marketplace must balance designing and hosting events and quantifiable returns for their organizations with unprecedented and frequent changes in global healthcare compliance and regulations for their companies, their attendees, their destinations, and more. They must tackle tough regulations and adjust and readjust priorities while keeping an eye on short- and long-term survival—a tough job that requires a continuous flow of knowledge.

Invest in your future and your company’s success by participating in MPI’s Healthcare Meeting Compliance Certificate (HMCC) program, which provides a condensed foundation in key healthcare disciplines. Designed for both event strategists and their partners who need a broad understanding of a full range of regulatory topics, this program develops competency groundwork while building critical thinking skills through case studies, business simulation, discussion, and active exercises. This intensive, four-hour educational and training program provides healthcare meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech, and medical device regulatory environment.

Upon completion of this program, attendees will earn the HMCC credential signifying awareness of and competence in the latest compliance regulations that impact healthcare meetings and events.

You’ll Be Able To:

• Utilize new healthcare compliance management skills and unique terminologies in the event planning and design process
• Oversee process reporting management across a variety of sectors, regions, and countries
• Meet new reporting and submission timelines and understand transfers of values, and what that means for meetings and events
• Apply the who, what, where, and how of the Physician Payment Sunshine Act (Open Payments), and other global compliance

Course Preparation:

• Registrants can purchase the textbook “Breaking the Code to Healthcare Compliance," and read prior to the session. Books are available for $89.95 (print) and $80.00 (e-book) and can be ordered online at meetingcompliance.com
• This is a suggested but not required component of the HMCC Class.

Domain ​C: Risk Management | 6 clock hours

Cost: $499 Member/ $699 Non-Member

Your No. 1 role as a meeting professional isn’t executing on flawless experiences or driving business results for your organization. It’s ensuring the safety and security of the people you have brought together onsite. But if this is your most critical role, how prepared do you feel for stepping into it during a crisis or incident? And do you have the plans in place to ensure that you are successful?

Build and maintain an understanding of the risk management and emergency planning process with this six-hour certificate course, developed in partnership with the National Center for Spectator Sports Safety and Security (NCS4) at the University of Southern Mississippi. Discover processes for risk assessment and emergency preparedness, adapted from the best-in-class experts in marathons and World Cups. Deep dive into incident management strategies as needed for the prevention, preparedness, response and recovery from all-hazard emergency incidents. Discover techniques to prevent and respond to everything from ordinary incidents such as fights or drunkenness to extraordinary crimes, violence, terrorist attacks and natural disasters.

Learn how you can ensure the safety and security of all attendees, limit damage and restore services in the event of emergencies. Helping your organization host successful meetings begins with creating events that are safe and secure for all attendees and stakeholders. Give yourself the tools you need to effectively plan for and respond to crisis and deliver on your responsibility to your attendees and your organization.

You’ll Be Able To:

• Differentiate between events and incidents for managing risk onsite at meetings and events of all kinds
• Identify various stakeholders in communication and collaboration for meeting and event emergency preparedness
• Apply risk assessment and management techniques to mitigate, transfer, accept and/or avoid risk
• Implement and execute the critical components of the emergency planning process
• Create post-event reports and lessons learned and implement tactics for continuous improvement

1 Clock Hour | Domain A: Strategic Planning

The MPI MD Advisory Board, and our sponsors, invite you to join our series on medical meetings.

Due to the overwhelming response to our recent webinar on The Future of Medical Meetings, MPI, in conjunction with our sponsors, presents a 4-part series that will cover important topics relevant to the current and future state of medical meetings. Due to the rapidly changing business environment, we are facing, topics will vary based on what’s relevant at the time leading up to each panel discussion. Each session will cover important regulation updates and include Q&A with a panel of global meetings and compliance experts. Each class will end with a summary of global compliance regulations and legal changes that have taken place in the previous quarter.

Each session is worth 1.5 CEU’s and a Certificate of Completion will be awarded to those who attend all 4 sessions.

Want to access more information on healthcare compliance and earn your Healthcare Meeting Compliance Certificate (HMCC) - https://www.mpi.org/education/...

Interested in becoming a member of the MPI MD Community?

Learn more about MPI MD members here: https://www.mpi.org/membership...

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Domain ​I: Marketing | 4 clock hours

Cost: $299 Member/ $399 Non-Member

Brands use in-person, digital, and hybrid events to connect to customers. But did you know that these same events are absolute goldmines of customer data that often go unnoticed due to a lack of event marketing strategies?

With MPI’s Event Marketing Strategist certificate program, you’ll understand what it takes to meet brand goals and objectives through events—regardless of the platform. Cvent and MPI have brought together top experts to deliver an unparalleled, four-hour course focused on the purposeful and measurable practice of deploying live and virtual events to achieve brand marketing and revenue goals.

You’ll uncover “the why” behind the choices necessary to achieve objectives, and you’ll start to grow your role from logistician to strategist by delivering impactful attendee experiences that bring systematic returns to your clients’ bottom lines.

Through the program, you’ll learn how to uncover invaluable data that will drive bottom-line results, and your value as a meeting and event professional will skyrocket as a result.

During this Program You’ll Explore:

• The business case for modernized event marketing
• Outcomes-based event strategy design
• Multi-channel promotional strategies, tactics, and tools
• Impactful attendee experiences and systematic achievement of ROO (return on objectives)
• Customer and event intelligence through technology
• Insights to achieve ROI (return on investment)

At the completion of the program You’ll Be Able To:

• Design an outcomes-based event strategy including critical event marketing metrics and key performance indicators (KPIs).
• Make the business case for how live in-person and digital marketing events can drive bottom-line business results for your organization.
• Design, build, and execute a full-scale marketing event strategy and plan and achieve desired outcomes.
• Deliver an impactful attendee experience.
• Utilize common tools and technology in gathering event marketing intelligence.
• Use best-in-class tactics to achieve systematic ROI and ROO, with measurement and revenue attribution.

1 Clock Hour | Domain A: Strategic Planning

Meetings Outlook & Twine Virtual Networking Event

Join us for a Meetings Outlook update on the future predictions for the business of meetings and a virtual networking event through using the new cutting edge Twine technology. Given the reality of the current pandemic, meeting professionals are finding it nearly impossible to make decisions related to the business of events. What will the conditions look like in the next year? What will the new reality look like? And how are other meeting professionals overcoming current obstacles to grow business? Much is uncertain, but current projections can help. After the Meetings Outlook, we will use Twine to network and continue the conversation on the future business of meetings.

Learner Outcomes:

1. Review the forecast for events in the coming year, including a budget, attendance, and business conditions.

2. Deep dive into trends that matter and discuss the next steps with your peers.

3. Using Twine, we will continue the conversation face to face on how these trends affect you and the future of your meetings.

This session is powered by:

Communicate in Any Language - Everything you say, translated on the fly.

Domain ​G: Meeting or Event Design| 4 clock hours

Cost: $299 Member/ $399 Non-Member

The Spirit of Inclusion goes beyond basic legal compliance to welcoming and embracing the many aspects of diversity and different perspectives that create powerful experiences and environments for problem-solving, innovation and success. Inclusion is the right thing to do … but it also enhances business value and profits for organizations when they send the right messages to audiences and embrace all the ways in which people are different.

MPI’s Inclusive Events Strategist certificate focuses on practical actions that meeting professionals on both sides of the marketplace can take to create inclusive environments at their events. Explore the different dimensions of diversity to ensure the full and respectful participation of all participants and attendees, as well as your role as an inclusion broker for the diverse groups you represent.

Explore recent MPI Foundation research conducted by the New York University Jonathan M. Tisch Center of Hospitality and discover where meeting professionals are excelling in the creation of welcoming environments, and the areas where they could improve in enhancing the experience for diverse groups. Meanwhile, gain access to more than 350 best practices for designing and executing inclusive experiences that embrace all your diverse attendees.

MPI’s focus is not on changing individual beliefs or ideas. Our goal is to explore the topic of inclusion and its relationship to the success of events and to provide strategies and actions that you can take to create inclusive experiences.

You’ll Be Able To:

• Utilize key findings from MPI research on inclusion to make the business case for greater efforts toward welcoming environments at your organization
• Explain the business case for inclusion, and why creating objectives and tactics for inclusion will benefit your business or organization
• Use the dimensions of diversity in your event strategy and design to create fully inclusive environments
• Embrace your role of inclusion broker, and strategies you can use in representing the diverse people at your meetings and events
• Recommend actions you and your organization can take to create inclusive environments
• Commit to taking actions that create an environment of inclusion by completing an Inclusive Action Plan

Domain ​C: Risk Management | 6 clock hours

Cost: $499 Member/ $699 Non-Member

Your No. 1 role as a meeting professional isn’t executing flawless experiences or driving business results for your organization. It’s ensuring the safety and security of the people you have brought together onsite. But if this is your most critical role, how prepared do you feel for stepping into it during a crisis or incident? And do you have the plans in place to ensure that you are successful?

Build and maintain an understanding of the risk management and emergency planning process with this six-hour certificate course, developed in partnership with the National Center for Spectator Sports Safety and Security (NCS4) at the University of Southern Mississippi. Discover processes for risk assessment and emergency preparedness, adapted from the best-in-class experts in marathons and World Cups. Deep dive into incident management strategies as needed for the prevention, preparedness, response, and recovery from all-hazard emergency incidents. Discover techniques to prevent and respond to everything from ordinary incidents such as fights or drunkenness to extraordinary crimes, violence, terrorist attacks, and natural disasters.

Learn how you can ensure the safety and security of all attendees, limit damage, and restore services in the event of emergencies. Helping your organization host successful meetings begins with creating events that are safe and secure for all attendees and stakeholders. Give yourself the tools you need to effectively plan for and respond to crisis and deliver on your responsibility to your attendees and your organization.

You’ll Be Able To:

• Differentiate between events and incidents for managing risk onsite at meetings and events of all kinds
• Identify various stakeholders in communication and collaboration for meeting and event emergency preparedness
• Apply risk assessment and management techniques to mitigate, transfer, accept and/or avoid risk
• Implement and execute the critical components of the emergency planning process
• Create post-event reports and lessons learned and implement tactics for continuous improvement

6 Clock Hours | Domain A: Strategic Planning

Cost: $499 Members/$699 Non-Members 

Format: 3-hour lecture | 3-hour workshop

The Event Data Analyst course can best be described as a practitioner’s journey from problem identification to the presentation of recommendations.

As our roles continue to evolve within the meetings industry, becoming more strategic is at the core of our evolution. But what does it mean to be strategic?

Being strategic is not only a critical attribute of leadership but also involves the ongoing practice of making informed decisions, which are based on data, not intuition. As an event strategist, you need the ability to think critically, with a lens that supports overarching goals. You need to be able to extract insights from data and determine the next steps. You need to compare and contrast solutions. You need to form and communicate recommendations in ways stakeholders and executives can easily understand.

At the completion of the program, you'll be able to:

• Develop an outline for a written business case in the form of a SlideDoc.
• Define techniques for problem identification.
• Identify industry trends related to the problem.
• Identify various data sources.
• Manage a raw data file and derive insights.
• Compare a recommendation to alternative solutions.

Want access to great educational content year-round for a free or reduced rate? Learn more about MPI membership here today!

This session is powered by:

Communicate in Any Language - Everything you say, translated on the fly.