1 Clock Hour | Domain TBA | 1:00 - 2:00 PM CT

#RealTalk is BACK! Come engage in deep-dive conversations around the DEI topics that matter most today.

Register for one or all of our #RealTalk Dialogue Series Sessions for 2023.

More information about this session's specific topic coming soon.

Register Here!

A proud supporter of:

This session is powered by:

Communicate in Any Language - Everything you say, translated on the fly.

Accessibility

Platform: Zoom Meetings (more information)

Accessibility Features:

• Wordly real time AI powered interpretation and translation
• Transcriptions

Accommodation Request Contact: MPIAcademy@mpiweb.org

0.5 Clock Hours | Domain A: Strategic Planning

12:00 - 12:30 PM CST

Join us for the 30-Minute Monday series where a subject matter expert and moderator sit down for a hard-hitting, jam-packed 30-minute conversation about the topics you need to know to start your week. No slides, no long lectures, just facts, tips, and tricks to help you take your events and business to the next level. Can’t make it? 30-Minute Monday will be available on-demand the next business day. Check out our new 30-Minute Mondays tab under “Digital Education” at academy.mpi.org to access.

Last month we had our first Community Connect. Join us back with our panelist as we continue the conversation.

Register here!

A proud supporter of:

This session is powered by:

Communicate in Any Language - Everything you say, translated on the fly.

Accessibility

Platform: Zoom Meetings (more information)

Accessibility Features:

• Wordly real time AI powered interpretation and translation
• Transcriptions

Accommodation Request Contact: MPIAcademy@mpiweb.org

Healthcare Meetings Compliance Certificate (HMCC)

Domain A: Strategic Planning

Cost: $513.99 member / $713.99 non-member

Note: Course now includes the price ($14.99) of a digital badge credential that will ensure you and your stakeholders know that your HMCC designation is up to date.

Healthcare meeting professionals on both sides of the marketplace must balance designing and hosting events and quantifiable returns for their organizations with unprecedented and frequent changes in global healthcare compliance and regulations for their companies, their attendees, their destinations, and more. They must tackle tough regulations and adjust and readjust priorities while keeping an eye on short- and long-term survival—a tough job that requires a continuous flow of knowledge.

Invest in your future and your company’s success by participating in MPI’s Healthcare Meeting Compliance Certificate (HMCC) program, which provides a condensed foundation in key healthcare disciplines. Designed for both event strategists and their partners who need a broad understanding of a full range of regulatory topics, this program develops competency groundwork while building critical thinking skills through case studies, business simulation, discussion, and active exercises. This intensive, four-hour educational and training program provides healthcare meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech, and medical device regulatory environment.

Upon completion of this program, attendees will earn the HMCC credential signifying awareness of and competence in the latest compliance regulations that impact healthcare meetings and events.

You’ll Be Able To:

• Utilize new healthcare compliance management skills and unique terminologies in the event planning and design process
• Oversee process reporting management across a variety of sectors, regions, and countries
• Meet new reporting and submission timelines and understand transfers of values, and what that means for meetings and events
• Apply the who, what, where, and how of the Physician Payment Sunshine Act (Open Payments), and other global compliance.

Course Preparation:

• Registrants can purchase the textbook “Breaking the Code to Healthcare Compliance," and read it prior to the session. Books are available for $89.95 (print) and $80.00 (e-book) and can be ordered here: http://www.meetingcompliance.com

• This is a suggested but not required component of the HMCC Class.

1.0 Clock Hours | 11am - 12pm CT | Domain A: Strategic Planning

According to the World Health Organization, 16% of people worldwide have some type of disability, with the US even higher at 26%. As an event organizer, you can expand your attendee base, create richer customer connections, and drive your business goals further – to create an accessibility friendly experience for yourevents.

Join Cvent’s accessibility guru, Stephen Cutchins, who will help break down the essential aspects of accessibility and how you can begin to create events that are truly accessible.

Key Takeaways:
• A deeper understanding of accessibility: facts, figures and definitions
• Increased awareness of specific types of disabilities and how these can influence your
event planning
• The surprising consequences of not incorporating accessibility concepts for your
attendees

This session is graciously sponsored by

Cvent

A proud supporter of:

This session is powered by:

Communicate in Any Language - Everything you say, translated on the fly.

Accessibility

Platform: Zoom Meetings (more information)

Accessibility Features:

• Wordly real time AI powered interpretation and translation
• Transcriptions

Accommodation Request Contact: MPIAcademy@mpiweb.org

REFRESH: Healthcare Meetings Compliance Certificate (HMCC)

2 Clock Hours | Domain A: Strategic Planning

Cost: $163.99 member / $213.99 non-member

Global compliance regulations are constantly changing. This refresh course is required every two years for recipients of the Healthcare Meetings Compliance Certificate and ensures that attendees are aware of and can apply healthcare meeting compliance regulations, cross-border compliance, CMS Open Payments changes and updates, the EFPIA Disclosure Code and other trends. Meeting Professionals International (MPI) requires all current HMCCs to attend a refresh webinar on the second anniversary of their class date.

Participants Also Receive:

• HMCC digital credential for two years (subject to refresh class)

Domain ​A: Strategic Planning| 6 clock hours

Cost: $505 Member/ $705 Non-Member

As automation and AI increasingly create efficiencies in the modern workforce, meeting professionals must embrace a role that is shifting increasingly into the strategic space. But what does that mean, and what future-ready skills are required to thrive in an environment where you do have a seat at the table? The first steps are understanding the value that your meetings drive for your business, and more importantly, being able to articulate that value to senior members of your organization.

You need to be able to create, design, and execute meetings that help your organization achieve five-year business goals and key performance indicators (KPIs) and that drive efficiency in the workplace, and you must be able to demonstrate in quantifiable ways how your meetings positively impact revenues, profits, and cost-savings for your business. You are no longer a meeting planner; you are a strategist that drives significant growth for your organization, and you know how to articulate that value in meaningful ways to business leaders.

Meeting professionals must understand the value of their events to ensure that they successfully achieve business goals and objectives, justify costs, design authentic and deliberate experiences, and improve their events over time. Understanding and demonstrating the role meetings play in driving organizational growth and effectiveness is an integral, future-ready skill that fuels better, more strategic meetings and events and motivates businesses to look at their meeting managers as strategic and essential players on senior leadership teams.

You can be a key player and business leader in your organization … if you position yourself as a strategist and consultant who can drive growth and value through the utilization of an important business tool—meetings and events.

You’ll Be Able To:

• Articulate how—and by how much—your meetings drive growth, efficiency, and loyalty for your business and brand
• Implement event measurement programs using proven change management models and with key stakeholder support
• Speak in terms understood by your Chief Financial Officer and business leaders with additional financial literacy
• Develop and create goals and SMART objectives that allow you to gain true insight into the value your meetings drive
• Create measurements that matter for your business (and not just attendee satisfaction) and better understand how the behavior change your meetings create drives positive fiscal growth for your organization
• Analyze and report your results to key business leaders and articulate the quantifiable value of meetings and events

Cost: $505 Member/ $705 Non-Member

Domain B: Project Management | 6 Clock Hours

Contracting and negotiation are crucial—yet complex—roles for meeting professionals and understanding legal terminology and common contract clauses (and the liabilities they protect against) allows meeting professionals to negotiate from a position of strength. Even if you know what to look for, contracting is dynamic, and negotiation strategies change with market conditions, competition, and the economy. Solid knowledge of contract law and negotiation tactics enables meeting professionals to protect the interests of their organizations. With knowledge comes power, especially when it comes to legal matters.

Negotiating contracts involves managing financial and liability risks and protecting your business, particularly when considering the performance clauses (attrition and cancellation) that are standard in most venue contracts. No contracts are the same; words and phrasing vary and need to be carefully reviewed and edited. Sometimes, additional clauses must be added to balance the risk and liability between parties. And what of force majeure, indemnification, and the host of clauses that deal with issues that range from nuisances to calamities, such as construction and remodeling and incompatible groups?

It’s said the only right answer in the law is “it depends.” This certificate program will illustrate legal principles with examples from the news, the instructor, and your peers. Bring success and horror stories to share with other participants, enhance your legal knowledge, and fulfill your role to negotiate contracts that protect your organization from the financial and liability risks associated with your meetings and events.

You’ll Be Able To:

• Explain the purpose of the primary contract clauses found in venue contracts.
• Give examples of how contract language may result in financial or liability risk.
• Prioritize issues for negotiation, determining “hot buttons” based on your meeting specifications.
• Distinguish between contract language that is merely unfavorable and that which puts a party at significant financial or liability risk.
• Negotiate key performance and liability clauses in at least three different ways so that the result is multiple options and not just a win-lose scenario.
• Modify venue contracts based on knowledge of meetings contracts, meeting specifications, market conditions, and knowledge of the venue.

Domain ​I: Marketing | 4 clock hours

Cost: $305 Member/ $405 Non-Member

Brands use in-person, digital, and hybrid events to connect to customers. But did you know that these same events are absolute goldmines of customer data that often go unnoticed due to a lack of event marketing strategies?

With MPI’s Event Marketing Strategist certificate program, you’ll understand what it takes to meet brand goals and objectives through events—regardless of the platform. Cvent and MPI have brought together top experts to deliver an unparalleled, four-hour course focused on the purposeful and measurable practice of deploying live and virtual events to achieve brand marketing and revenue goals.

You’ll uncover “the why” behind the choices necessary to achieve objectives, and you’ll start to grow your role from logistician to strategist by delivering impactful attendee experiences that bring systematic returns to your clients’ bottom lines.

Through the program, you’ll learn how to uncover invaluable data that will drive bottom-line results, and your value as a meeting and event professional will skyrocket as a result.

During this Program You’ll Explore:

• The business case for modernized event marketing
• Outcomes-based event strategy design
• Multi-channel promotional strategies, tactics, and tools
• Impactful attendee experiences and systematic achievement of ROO (return on objectives)
• Customer and event intelligence through technology
• Insights to achieve ROI (return on investment)

At the completion of the program You’ll Be Able To:

• Design an outcomes-based event strategy including critical event marketing metrics and key performance indicators (KPIs).
• Make the business case for how live in-person and digital marketing events can drive bottom-line business results for your organization.
• Design, build, and execute a full-scale marketing event strategy and plan and achieve desired outcomes.
• Deliver an impactful attendee experience.
• Utilize common tools and technology in gathering event marketing intelligence.
• Use best-in-class tactics to achieve systematic ROI and ROO, with measurement and revenue attribution.

4 Clock Hours | Domain E: Human Resources or Domain F: Stakeholder Management

Cost: $305 Member/ $405 Non-Member

Dynamic leaders are individuals who not only influence and develop others but are able to read and react to different individuals and situations. Now more than ever, dynamic leaders are needed at all career stages. No longer confined by outdated notions of positional leadership, dynamic leadership embraces the power of collaboration and uses it as a fulcrum for individual and organizational success.

In fact, current industry research suggests that service is the most relevant leadership currency in the meetings and events space. By developing your own sense of dynamic leadership, you can upskill your ability to react to evolving stakeholder needs.

As part of MPI’s Event Leadership Strategist course, you will develop your own dynamic leadership strategy that will enable you to effectively understand and implement strategies, behaviors, and tools rooted in business emotional intelligence theory while specifically developing skills in decisiveness, influence, adaptability, empathy, and resilience.

At the end of the course, you'll be able to:

• Apply the 10 truths of leadership as you dive into your own leadership style.

• Evaluate your strengths in business emotional intelligence and implement strategies to grow your own EQ in leadership.

• Build a case for business EQ.

• The importance of balancing coaching and managing no matter your leadership style or role.

• Apply The 7 Essential Questions to your own coaching habit.

• Connect dynamic leadership to business EQ competencies.

• Build your own Dynamic Leadership Action Plan.

Want access to great educational content year-round for a free or reduced rate? Learn more about MPI membership here today!

This session is powered by:

Communicate in Any Language - Everything you say, translated on the fly.

1 Clock Hour | Domain TBA | 1:00 - 2:00 PM CT

#RealTalk is BACK! Come engage in deep-dive conversations around the DEI topics that matter most today.

Register for one or all of our #RealTalk Dialogue Series Sessions for 2023.

More information about this session's specific topic coming soon.

Register Here!

A proud supporter of:

This session is powered by:

Communicate in Any Language - Everything you say, translated on the fly.

Accessibility

Platform: Zoom Meetings (more information)

Accessibility Features:

• Wordly real time AI powered interpretation and translation
• Transcriptions

Accommodation Request Contact: MPIAcademy@mpiweb.org

Domain ​G: Meeting or Event Design| 4 clock hours

Cost: $305 Member/ $405 Non-Member

The Spirit of Inclusion goes beyond basic legal compliance to welcoming and embracing the many aspects of diversity and different perspectives that create powerful experiences and environments for problem-solving, innovation and success. Inclusion is the right thing to do … but it also enhances business value and profits for organizations when they send the right messages to audiences and embrace all the ways in which people are different.

MPI’s Inclusive Events Strategist certificate focuses on practical actions that meeting professionals on both sides of the marketplace can take to create inclusive environments at their events. Explore the different dimensions of diversity to ensure the full and respectful participation of all participants and attendees, as well as your role as an inclusion broker for the diverse groups you represent.

Explore recent MPI Foundation research conducted by the New York University Jonathan M. Tisch Center of Hospitality and discover where meeting professionals are excelling in the creation of welcoming environments, and the areas where they could improve in enhancing the experience for diverse groups. Meanwhile, gain access to more than 350 best practices for designing and executing inclusive experiences that embrace all your diverse attendees.

MPI’s focus is not on changing individual beliefs or ideas. Our goal is to explore the topic of inclusion and its relationship to the success of events and to provide strategies and actions that you can take to create inclusive experiences.

You’ll Be Able To:

• Utilize key findings from MPI research on inclusion to make the business case for greater efforts toward welcoming environments at your organization
• Explain the business case for inclusion, and why creating objectives and tactics for inclusion will benefit your business or organization
• Use the dimensions of diversity in your event strategy and design to create fully inclusive environments
• Embrace your role of inclusion broker, and strategies you can use in representing the diverse people at your meetings and events
• Recommend actions you and your organization can take to create inclusive environments
• Commit to taking actions that create an environment of inclusion by completing an Inclusive Action Plan

Welcome to MPI | August 17, 2023

10:00 - 11:00 AM CST

Your first year of membership to Meeting Professionals International is full of opportunities, some of which you may not even be aware of. You may have joined MPI for a very specific reason and we want you to fully understand all the ways to achieve your goal. Our one-hour webinar will give you an overview of the benefits you now have access to which will make you successful.

Register here!

Can't make the live New Member Orientation? A recording will be made available for all registrants within 72 hours of the live event.

This session is powered by:

Communicate in Any Language - Everything you say, translated on the fly.

Accessibility

Platform: Zoom Meetings (more information)

Accessibility Features:

• Wordly real time AI powered interpretation and translation
• Transcriptions

Accommodation Request Contact: MPIAcademy@mpiweb.org

Program Overview

The Certified Meeting Professional designation is a must-have for event organizers, designers, and strategists who want to demonstrate their professionalism to employers, peers and clients. But the test is challenging, and meeting professionals who want to pass it must prepare in various ways—including self-study, skills gap, needs analysis, and prep courses. Join Nick Estrada, CMP, CAE, for this open-floor and interactive CMP Academy class that will help you feel confident going into the exam room with best practices as outlined in the CMP-International Standards (CMP-IS).

Learn proven study methods, test-taking tips and other tools from an association and higher education professional. Gain insight into how you cannot just read the questions, but how to read between the lines and contextually analyze this logic-based exam. No matter where you are in the process (including recertification), this course will help prepare you for the exam and apply standard practices it on the job.

You will learn key concepts behind the CMP-IS and how to apply them at work, discuss best practices for preparing for and taking the exam and develop a personal study path based on where you are in the process. The study materials for this session are the referenced recommended reading: 9th Edition Convention Industry Council (CIC) Manual, 6th Edition Professional Meeting Management and the Events Industry Council’s APEX Glossary.

Note: This is not your standard study course! We do not work to provide sample tests and memorization tools – because at the end of the day, the CMP and its questions are as unique as YOU. Instead, we want to give you the tools and knowledge to help you navigate it with ease and answer each question with confidence.

Course Details

What you’ll learn:

• Describe and apply standard professional practices across the CMP-International Standards domains
• Use test-taking tips and problem-solving tools to help you better contextually analyze information
• Develop a personal study path for taking the CMP test
• Feel far more comfortable ahead of and in preparation for sitting for the CMP exam
• Learn from and connect with your peers and become part of the aspiring CMP community as you continue your preparation journey.

Cost: $305 Member/ $405 Non-Member

Domain A: Strategic Planning | 4 clock hours

If you have been involved with the design and creation of meetings and events for 10 months or 10 years, there are certain definable and demonstrable steps to ensuring successful execution, delivery and measurement. MPI’s Basics Boot Camp offers a lightning-fast deep dive into the fundamentals of successful event planning—from defining meeting goals and objectives and identifying stakeholders through meeting design, development, RPFs, and contracting to food and beverage, staging, audiovisual, and more.

This certificate class touches on every element of the meeting planning process, offering you the opportunity to employ best practices for your business, make changes to your processes and procedures and ensure that your operations conform with industry-leading standards. Basics Boot Camp offers a strong foundation in the core skills and practices necessary to plan meetings and events.

If you are new to event planning—or you’ve been doing this for a while—this A-Z certificate class offers a series of best practices and must-perform tactics to ensure successful event execution for any level.

You’ll Be Able To:

• Identify meeting stakeholders and employ your role as intermediary and mediator to evaluate their needs toward designing right-fit experiences
• Define event goals and SMART objectives and employ strategies for measuring the value of your meetings
• Develop budgets and blueprints and assess potential risks associated with your meeting or event
• Manage the RFP process, conduct well-thought-out and precise site inspections, select vendors, and develop contracts
• Design your meeting using key elements that enable your organization to achieve its meeting goals and objectives
• Manage speakers and conference content design, design room sets, work with audiovisual teams, and design technical plans
• Plan menus and arrange transportation and attendee movement plans
• Oversee pre-and post-conference meetings and onsite logistics and conduct program evaluations
• Communicate success metrics to meeting stakeholders

Healthcare Meetings Compliance Certificate (HMCC)

Domain A: Strategic Planning

Cost: $513.99 member / $713.99 non-member

Note: Course now includes the price ($14.99) of a digital badge credential that will ensure you and your stakeholders know that your HMCC designation is up to date.

Healthcare meeting professionals on both sides of the marketplace must balance designing and hosting events and quantifiable returns for their organizations with unprecedented and frequent changes in global healthcare compliance and regulations for their companies, their attendees, their destinations, and more. They must tackle tough regulations and adjust and readjust priorities while keeping an eye on short- and long-term survival—a tough job that requires a continuous flow of knowledge.

Invest in your future and your company’s success by participating in MPI’s Healthcare Meeting Compliance Certificate (HMCC) program, which provides a condensed foundation in key healthcare disciplines. Designed for both event strategists and their partners who need a broad understanding of a full range of regulatory topics, this program develops competency groundwork while building critical thinking skills through case studies, business simulation, discussion, and active exercises. This intensive, four-hour educational and training program provides healthcare meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech, and medical device regulatory environment.

Upon completion of this program, attendees will earn the HMCC credential signifying awareness of and competence in the latest compliance regulations that impact healthcare meetings and events.

You’ll Be Able To:

• Utilize new healthcare compliance management skills and unique terminologies in the event planning and design process
• Oversee process reporting management across a variety of sectors, regions, and countries
• Meet new reporting and submission timelines and understand transfers of values, and what that means for meetings and events
• Apply the who, what, where, and how of the Physician Payment Sunshine Act (Open Payments), and other global compliance.

Course Preparation:

• Registrants can purchase the textbook “Breaking the Code to Healthcare Compliance," and read it prior to the session. Books are available for $89.95 (print) and $80.00 (e-book) and can be ordered here: http://www.meetingcompliance.com

• This is a suggested but not required component of the HMCC Class.

REFRESH: Healthcare Meetings Compliance Certificate (HMCC)

2 Clock Hours | Domain A: Strategic Planning

Cost: $163.99 member / $213.99 non-member

Global compliance regulations are constantly changing. This refresh course is required every two years for recipients of the Healthcare Meetings Compliance Certificate and ensures that attendees are aware of and can apply healthcare meeting compliance regulations, cross-border compliance, CMS Open Payments changes and updates, the EFPIA Disclosure Code and other trends. Meeting Professionals International (MPI) requires all current HMCCs to attend a refresh webinar on the second anniversary of their class date.

Participants Also Receive:

• HMCC digital credential for two years (subject to refresh class)

Domain ​A: Strategic Planning| 6 clock hours

Cost: $505 Member/ $705 Non-Member

As automation and AI increasingly create efficiencies in the modern workforce, meeting professionals must embrace a role that is shifting increasingly into the strategic space. But what does that mean, and what future-ready skills are required to thrive in an environment where you do have a seat at the table? The first steps are understanding the value that your meetings drive for your business, and more importantly, being able to articulate that value to senior members of your organization.

You need to be able to create, design, and execute meetings that help your organization achieve five-year business goals and key performance indicators (KPIs) and that drive efficiency in the workplace, and you must be able to demonstrate in quantifiable ways how your meetings positively impact revenues, profits, and cost-savings for your business. You are no longer a meeting planner; you are a strategist that drives significant growth for your organization, and you know how to articulate that value in meaningful ways to business leaders.

Meeting professionals must understand the value of their events to ensure that they successfully achieve business goals and objectives, justify costs, design authentic and deliberate experiences, and improve their events over time. Understanding and demonstrating the role meetings play in driving organizational growth and effectiveness is an integral, future-ready skill that fuels better, more strategic meetings and events and motivates businesses to look at their meeting managers as strategic and essential players on senior leadership teams.

You can be a key player and business leader in your organization … if you position yourself as a strategist and consultant who can drive growth and value through the utilization of an important business tool—meetings and events.

You’ll Be Able To:

• Articulate how—and by how much—your meetings drive growth, efficiency, and loyalty for your business and brand
• Implement event measurement programs using proven change management models and with key stakeholder support
• Speak in terms understood by your Chief Financial Officer and business leaders with additional financial literacy
• Develop and create goals and SMART objectives that allow you to gain true insight into the value your meetings drive
• Create measurements that matter for your business (and not just attendee satisfaction) and better understand how the behavior change your meetings create drives positive fiscal growth for your organization
• Analyze and report your results to key business leaders and articulate the quantifiable value of meetings and events

Cost: $505 Member/ $705 Non-Member

Domain B: Project Management | 6 Clock Hours

Contracting and negotiation are crucial—yet complex—roles for meeting professionals and understanding legal terminology and common contract clauses (and the liabilities they protect against) allows meeting professionals to negotiate from a position of strength. Even if you know what to look for, contracting is dynamic, and negotiation strategies change with market conditions, competition, and the economy. Solid knowledge of contract law and negotiation tactics enables meeting professionals to protect the interests of their organizations. With knowledge comes power, especially when it comes to legal matters.

Negotiating contracts involves managing financial and liability risks and protecting your business, particularly when considering the performance clauses (attrition and cancellation) that are standard in most venue contracts. No contracts are the same; words and phrasing vary and need to be carefully reviewed and edited. Sometimes, additional clauses must be added to balance the risk and liability between parties. And what of force majeure, indemnification, and the host of clauses that deal with issues that range from nuisances to calamities, such as construction and remodeling and incompatible groups?

It’s said the only right answer in the law is “it depends.” This certificate program will illustrate legal principles with examples from the news, the instructor, and your peers. Bring success and horror stories to share with other participants, enhance your legal knowledge, and fulfill your role to negotiate contracts that protect your organization from the financial and liability risks associated with your meetings and events.

You’ll Be Able To:

• Explain the purpose of the primary contract clauses found in venue contracts.
• Give examples of how contract language may result in financial or liability risk.
• Prioritize issues for negotiation, determining “hot buttons” based on your meeting specifications.
• Distinguish between contract language that is merely unfavorable and that which puts a party at significant financial or liability risk.
• Negotiate key performance and liability clauses in at least three different ways so that the result is multiple options and not just a win-lose scenario.
• Modify venue contracts based on knowledge of meetings contracts, meeting specifications, market conditions, and knowledge of the venue.

Cost: $305 Member/ $405 Non-Member

Domain A: Strategic Planning | 4 clock hours

If you have been involved with the design and creation of meetings and events for 10 months or 10 years, there are certain definable and demonstrable steps to ensuring successful execution, delivery and measurement. MPI’s Basics Boot Camp offers a lightning-fast deep dive into the fundamentals of successful event planning—from defining meeting goals and objectives and identifying stakeholders through meeting design, development, RPFs, and contracting to food and beverage, staging, audiovisual, and more.

This certificate class touches on every element of the meeting planning process, offering you the opportunity to employ best practices for your business, make changes to your processes and procedures and ensure that your operations conform with industry-leading standards. Basics Boot Camp offers a strong foundation in the core skills and practices necessary to plan meetings and events.

If you are new to event planning—or you’ve been doing this for a while—this A-Z certificate class offers a series of best practices and must-perform tactics to ensure successful event execution for any level.

You’ll Be Able To:

• Identify meeting stakeholders and employ your role as intermediary and mediator to evaluate their needs toward designing right-fit experiences
• Define event goals and SMART objectives and employ strategies for measuring the value of your meetings
• Develop budgets and blueprints and assess potential risks associated with your meeting or event
• Manage the RFP process, conduct well-thought-out and precise site inspections, select vendors, and develop contracts
• Design your meeting using key elements that enable your organization to achieve its meeting goals and objectives
• Manage speakers and conference content design, design room sets, work with audiovisual teams, and design technical plans
• Plan menus and arrange transportation and attendee movement plans
• Oversee pre-and post-conference meetings and onsite logistics and conduct program evaluations
• Communicate success metrics to meeting stakeholders

Domain ​G: Meeting or Event Design| 4 clock hours

Cost: $305 Member/ $405 Non-Member

The Spirit of Inclusion goes beyond basic legal compliance to welcoming and embracing the many aspects of diversity and different perspectives that create powerful experiences and environments for problem-solving, innovation and success. Inclusion is the right thing to do … but it also enhances business value and profits for organizations when they send the right messages to audiences and embrace all the ways in which people are different.

MPI’s Inclusive Events Strategist certificate focuses on practical actions that meeting professionals on both sides of the marketplace can take to create inclusive environments at their events. Explore the different dimensions of diversity to ensure the full and respectful participation of all participants and attendees, as well as your role as an inclusion broker for the diverse groups you represent.

Explore recent MPI Foundation research conducted by the New York University Jonathan M. Tisch Center of Hospitality and discover where meeting professionals are excelling in the creation of welcoming environments, and the areas where they could improve in enhancing the experience for diverse groups. Meanwhile, gain access to more than 350 best practices for designing and executing inclusive experiences that embrace all your diverse attendees.

MPI’s focus is not on changing individual beliefs or ideas. Our goal is to explore the topic of inclusion and its relationship to the success of events and to provide strategies and actions that you can take to create inclusive experiences.

You’ll Be Able To:

• Utilize key findings from MPI research on inclusion to make the business case for greater efforts toward welcoming environments at your organization
• Explain the business case for inclusion, and why creating objectives and tactics for inclusion will benefit your business or organization
• Use the dimensions of diversity in your event strategy and design to create fully inclusive environments
• Embrace your role of inclusion broker, and strategies you can use in representing the diverse people at your meetings and events
• Recommend actions you and your organization can take to create inclusive environments
• Commit to taking actions that create an environment of inclusion by completing an Inclusive Action Plan

Program Overview

The Certified Meeting Professional designation is a must-have for event organizers, designers, and strategists who want to demonstrate their professionalism to employers, peers and clients. But the test is challenging, and meeting professionals who want to pass it must prepare in various ways—including self-study, skills gap, needs analysis, and prep courses. Join Nick Estrada, CMP, CAE, for this open-floor and interactive CMP Academy class that will help you feel confident going into the exam room with best practices as outlined in the CMP-International Standards (CMP-IS).

Learn proven study methods, test-taking tips and other tools from an association and higher education professional. Gain insight into how you cannot just read the questions, but how to read between the lines and contextually analyze this logic-based exam. No matter where you are in the process (including recertification), this course will help prepare you for the exam and apply standard practices it on the job.

You will learn key concepts behind the CMP-IS and how to apply them at work, discuss best practices for preparing for and taking the exam and develop a personal study path based on where you are in the process. The study materials for this session are the referenced recommended reading: 9th Edition Convention Industry Council (CIC) Manual, 6th Edition Professional Meeting Management and the Events Industry Council’s APEX Glossary.

Note: This is not your standard study course! We do not work to provide sample tests and memorization tools – because at the end of the day, the CMP and its questions are as unique as YOU. Instead, we want to give you the tools and knowledge to help you navigate it with ease and answer each question with confidence.

Course Details

What you’ll learn:

• Describe and apply standard professional practices across the CMP-International Standards domains
• Use test-taking tips and problem-solving tools to help you better contextually analyze information
• Develop a personal study path for taking the CMP test
• Feel far more comfortable ahead of and in preparation for sitting for the CMP exam
• Learn from and connect with your peers and become part of the aspiring CMP community as you continue your preparation journey.

Domain ​I: Marketing | 4 clock hours

Cost: $305 Member/ $405 Non-Member

Brands use in-person, digital, and hybrid events to connect to customers. But did you know that these same events are absolute goldmines of customer data that often go unnoticed due to a lack of event marketing strategies?

With MPI’s Event Marketing Strategist certificate program, you’ll understand what it takes to meet brand goals and objectives through events—regardless of the platform. Cvent and MPI have brought together top experts to deliver an unparalleled, four-hour course focused on the purposeful and measurable practice of deploying live and virtual events to achieve brand marketing and revenue goals.

You’ll uncover “the why” behind the choices necessary to achieve objectives, and you’ll start to grow your role from logistician to strategist by delivering impactful attendee experiences that bring systematic returns to your clients’ bottom lines.

Through the program, you’ll learn how to uncover invaluable data that will drive bottom-line results, and your value as a meeting and event professional will skyrocket as a result.

During this Program You’ll Explore:

• The business case for modernized event marketing
• Outcomes-based event strategy design
• Multi-channel promotional strategies, tactics, and tools
• Impactful attendee experiences and systematic achievement of ROO (return on objectives)
• Customer and event intelligence through technology
• Insights to achieve ROI (return on investment)

At the completion of the program You’ll Be Able To:

• Design an outcomes-based event strategy including critical event marketing metrics and key performance indicators (KPIs).
• Make the business case for how live in-person and digital marketing events can drive bottom-line business results for your organization.
• Design, build, and execute a full-scale marketing event strategy and plan and achieve desired outcomes.
• Deliver an impactful attendee experience.
• Utilize common tools and technology in gathering event marketing intelligence.
• Use best-in-class tactics to achieve systematic ROI and ROO, with measurement and revenue attribution.

1 Clock Hour | Domain TBA | 1:00 - 2:00 PM CT

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4 Clock Hours | Domain A: Strategic Planning or Domain G: Meeting or Event Design

Members $305/Non-Members $405

Program Overview

Research indicates that while meeting and event professionals continue to plan safe, engaging events using virtual and hybrid platforms or in-person, the question still remains, what is next? How do we prepare for a world of events where attendee hesitation still exists?

When designing an event, attendee safety is always top of mind, but taking safety to the next level and focusing on attendee wellness is the next step in industry recovery.

Join us for a four-hour course where we will discuss the primary components of holistic attendee wellness, and how you can apply event marketing and design principles to create a sense of safety, belonging, and mental peace for your attendees using the eight dimensions of wellness as a learning framework. As a bonus, you will walk away with knowledge on how wellness can also benefit you as a professional.

Course Details

At the completion of this program, you’ll be able to:

• Define the eight dimensions of holistic wellness.
• Communicate the value of wellness-centered activations, services, and experiences for your attendees.
• Apply the neuroscience of wellness to your meetings or events.
• Use practical skills to better incorporate wellness into your professional toolbox.

Participants of this course receive

• 4 clock hours in CMP-IS Strategic Domain A: Strategic Planning or Domain G: Meeting or Event Design
• Certificate of Completion
• Attendee Workbook

Welcome to MPI | November 16, 2023

10:00 - 11:00 AM CST

Your first year of membership to Meeting Professionals International is full of opportunities, some of which you may not even be aware of. You may have joined MPI for a very specific reason and we want you to fully understand all the ways to achieve your goal. Our one-hour webinar will give you an overview of the benefits you now have access to which will make you successful.

Register here!

Can't make the live New Member Orientation? A recording will be made available for all registrants within 72 hours of the live event.

This session is powered by:

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Platform: Zoom Meetings (more information)

Accessibility Features:

• Wordly real time AI powered interpretation and translation
• Transcriptions

Accommodation Request Contact: MPIAcademy@mpiweb.org

Cost: $505 Member/ $705 Non-Member

Domain B: Project Management | 6 Clock Hours

Contracting and negotiation are crucial—yet complex—roles for meeting professionals and understanding legal terminology and common contract clauses (and the liabilities they protect against) allows meeting professionals to negotiate from a position of strength. Even if you know what to look for, contracting is dynamic, and negotiation strategies change with market conditions, competition, and the economy. Solid knowledge of contract law and negotiation tactics enables meeting professionals to protect the interests of their organizations. With knowledge comes power, especially when it comes to legal matters.

Negotiating contracts involves managing financial and liability risks and protecting your business, particularly when considering the performance clauses (attrition and cancellation) that are standard in most venue contracts. No contracts are the same; words and phrasing vary and need to be carefully reviewed and edited. Sometimes, additional clauses must be added to balance the risk and liability between parties. And what of force majeure, indemnification, and the host of clauses that deal with issues that range from nuisances to calamities, such as construction and remodeling and incompatible groups?

It’s said the only right answer in the law is “it depends.” This certificate program will illustrate legal principles with examples from the news, the instructor, and your peers. Bring success and horror stories to share with other participants, enhance your legal knowledge, and fulfill your role to negotiate contracts that protect your organization from the financial and liability risks associated with your meetings and events.

You’ll Be Able To:

• Explain the purpose of the primary contract clauses found in venue contracts.
• Give examples of how contract language may result in financial or liability risk.
• Prioritize issues for negotiation, determining “hot buttons” based on your meeting specifications.
• Distinguish between contract language that is merely unfavorable and that which puts a party at significant financial or liability risk.
• Negotiate key performance and liability clauses in at least three different ways so that the result is multiple options and not just a win-lose scenario.
• Modify venue contracts based on knowledge of meetings contracts, meeting specifications, market conditions, and knowledge of the venue.

Cost: $505 member/ $705 non-member

Domain A: Strategic Planning | 6 clock hours

If you have been involved with the design and creation of meetings and events for 10 months or 10 years, there are certain definable and demonstrable steps to ensuring successful execution, delivery and measurement. MPI’s Basics Boot Camp offers a lightning-fast deep dive into the fundamentals of successful event planning—from defining meeting goals and objectives and identifying stakeholders through meeting design, development, RPFs, and contracting to food and beverage, staging, audiovisual, and more.

This certificate class touches on every element of the meeting planning process, offering you the opportunity to employ best practices for your business, make changes to your processes and procedures and ensure that your operations conform with industry-leading standards. Basics Boot Camp offers a strong foundation in the core skills and practices necessary to plan meetings and events.

If you are new to event planning—or you’ve been doing this for a while—this A-Z certificate class offers a series of best practices and must-perform tactics to ensure successful event execution for any level.

You’ll Be Able To:

• Identify meeting stakeholders and employ your role as intermediary and mediator to evaluate their needs toward designing right-fit experiences
• Define event goals and SMART objectives and employ strategies for measuring the value of your meetings
• Develop budgets and blueprints and assess potential risks associated with your meeting or event
• Manage the RFP process, conduct well-thought-out and precise site inspections, select vendors, and develop contracts
• Design your meeting using key elements that enable your organization to achieve its meeting goals and objectives
• Manage speakers and conference content design, design room sets, work with audiovisual teams, and design technical plans
• Plan menus and arrange transportation and attendee movement plans
• Oversee pre-and post-conference meetings and onsite logistics and conduct program evaluations
• Communicate success metrics to meeting stakeholders

Domain ​I: Marketing | 4 clock hours

Cost: $305 Member/ $405 Non-Member

Brands use in-person, digital, and hybrid events to connect to customers. But did you know that these same events are absolute goldmines of customer data that often go unnoticed due to a lack of event marketing strategies?

With MPI’s Event Marketing Strategist certificate program, you’ll understand what it takes to meet brand goals and objectives through events—regardless of the platform. Cvent and MPI have brought together top experts to deliver an unparalleled, four-hour course focused on the purposeful and measurable practice of deploying live and virtual events to achieve brand marketing and revenue goals.

You’ll uncover “the why” behind the choices necessary to achieve objectives, and you’ll start to grow your role from logistician to strategist by delivering impactful attendee experiences that bring systematic returns to your clients’ bottom lines.

Through the program, you’ll learn how to uncover invaluable data that will drive bottom-line results, and your value as a meeting and event professional will skyrocket as a result.

During this Program You’ll Explore:

• The business case for modernized event marketing
• Outcomes-based event strategy design
• Multi-channel promotional strategies, tactics, and tools
• Impactful attendee experiences and systematic achievement of ROO (return on objectives)
• Customer and event intelligence through technology
• Insights to achieve ROI (return on investment)

At the completion of the program You’ll Be Able To:

• Design an outcomes-based event strategy including critical event marketing metrics and key performance indicators (KPIs).
• Make the business case for how live in-person and digital marketing events can drive bottom-line business results for your organization.
• Design, build, and execute a full-scale marketing event strategy and plan and achieve desired outcomes.
• Deliver an impactful attendee experience.
• Utilize common tools and technology in gathering event marketing intelligence.
• Use best-in-class tactics to achieve systematic ROI and ROO, with measurement and revenue attribution.