MPI Academy Calendar

 

Future Forward: People Centered Event Design | 09.22.2021

Wednesday, September 22 11:00 AM - Wednesday, September 22 2:15 PM

3 Clock Hours | Domain G: Meeting or Event Design

At the heart of any meeting or event is the people. When considering the topic of “People-Centered Event Design” we need to further investigate what this means for the future of our industry. Are keynotes and lectures a thing of the past? Is social learning the new way that people want to engage? Does identity play a greater factor in the way we design events, more so than what is listed on an attendee badge? Are the way our events are designed, people-centric? Join us for our next installment of the Future Forward series as we dive in headfirst and explore what matters most to our attendees not just today, but in 2022 and beyond.

During this digital experience you will learn more about:

  • What attendees truly value and its impact on ensuring your event design puts people first.
  • How hybrid and virtual events are evolving to provide a more user-centric experience.
  • Why identity is a key factor in people-centered experiences, and how to create safe, inclusive spaces for all your attendees.

11:00 - 11:10 am | Welcome and Intro

11:10 am - 11:15 am | Micro-Learning Moment with the Event Leadership Institute

11:15 am – 11:45 am | Give the People What They Want! Transformational Values-Driven Hybrid Events with David Allison

11:45 am – 11:55 am | Q & A with David Allison

11:55 am – 12:00 pm | Wellness Activation Powered by the Byte-Size Wellness Academy

12:00 pm – 1:00 pm |Overcoming Digital Anxiety: In Studio with Grit Productions and Foster+Fathom

1:00 pm – 1:15 pm | Q & A with Panel

1:15 pm – 1:25 pm | Micro-Learning Moment with the Event Leadership Institute

1:25 pm- 1:55 pm | #RealTalk Special Edition:Hispanic Heritage Month // #REALTALK Edición especial: Mes de la Herencia Hispana

1:55 pm – 2:05 pm | Q&A with #RealTalk Moderator & Special Guests

2:05 pm - 2:15 pm | MPI Updates & Closing Remarks

Give the People What They Want! Transformational Values-Driven Hybrid Events | David Allison

Overnight, online events went from being something strange and new to being the new normal. Now that in-person events are possible again, some people can’t wait to meet face-to-face and others will always prefer a digital option. How can you design events that work for both kinds of people!

In this dynamic and fast-paced presentation, David Allison will share the results of a study based on 600,000 surveys. He’s dug deep to the core of both kinds of event attendees to identify the drivers behind their decisions and emotions. Values-driven events are transformational...don’t miss out!

You will:

  • Learn what drives the decisions and emotions of online and in-person event attendees!
  • Understand what will engage both groups, and what will need to be different!
  • Learn the basics of Values-Driven Event Design to make your next event transformational!

Overcoming Digital Anxiety: In Studio with Grit Productions and Foster+Fathom

Let’s face it, digital and hybrid meetings are here to stay – period! The significant reach, accessibility, inclusiveness, and time/travel cost savings they generate are now business best practices, so delivering a successful and sustainable digital event experience is essential to your growth and value as an industry professional. Join us “in-studio” as we pull back the curtain with the strategists, technical experts, and event producers behind MPI’s Global Meetings Industry Day and Chapter Business Summit, to reveal the resources, strategies, and solutions to help you overcome digital anxiety (yes, it’s a real thing!) and design meaningful “people-centered” digital meeting experiences.

It’s a behind-the-scenes look at the skills and solutions needed to meet the digital challenges and demands for the meeting and event industry. Q&A session with the experts afterward.

The session will focus on:

  1. Learning Identifying attendee “cognitive load” and digital learning design
  2. Key considerations for successful digital event budgeting
  3. Reducing the digital “problem space” to improve reach, ROI, and attendee satisfaction

#RealTalk Special Edition:Hispanic Heritage Month // #REALTALK Edición especial: Mes de la Herencia Hispana

Hispanic Heritage Month starts September 15, 2021, and to celebrate, you can tune in to this special edition of #RealTalk which will round out our Digital Experience. Join us for a conversation with diversity, equity, and inclusion experts that focuses on a critical component of people-centered meeting and event design; identity. Specifically, how the meetings and events industry can create more opportunities for supplier diversity in the marketplace, and how we can develop a greater understanding of how to act as an engaged ally in all situations.

El Mes de la Herencia Hispana comienza el 15 de septiembre de 2021 y para celebrar, sintonice #RealTalk mientras nos enfocamos en nuestros compañeros de habla hispana, esta edición también completará nuestra Experiencia Digital. Únase a nuestra conversación con expertos en diversidad, equidad e inclusión que se centra en un componente fundamental de nuestros colegas centrados en la industria de reuniones y eventos. Específicamente, cómo nuestra industria puede crear más oportunidades para la diversidad de proveedores, qué significa ser hispano en nuestra industria y cualquier experiencia / necesidad única descubierta y cómo podemos desarrollar una mayor comprensión de cómo activarnos como aliados comprometidos.

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Inclusive Event Strategist | 09.23.2021

Thursday, September 23 9:00 AM - Thursday, September 23 1:00 PM

Domain G: Meeting or Event Design| 4 clock hours

Cost: $299 Member/ $399 Non-Member

The Spirit of Inclusion goes beyond basic legal compliance to welcoming and embracing the many aspects of diversity and different perspectives that create powerful experiences and environments for problem-solving, innovation, and success. Inclusion is the right thing to do … but it also enhances business value and profits for organizations when they send the right messages to audiences and embrace all the ways in which people are different.

MPI’s Inclusive Events Strategist certificate focuses on practical actions that meeting professionals on both sides of the marketplace can take to create inclusive environments at their events. Explore the different dimensions of diversity to ensure the full and respectful participation of all participants and attendees, as well as your role as an inclusion broker for the diverse groups you represent.

Explore recent MPI Foundation research conducted by the New York University Jonathan M. Tisch Center of Hospitality and discover where meeting professionals are excelling in the creation of welcoming environments, and the areas where they could improve in enhancing the experience for diverse groups. Meanwhile, gain access to more than 350 best practices for designing and executing inclusive experiences that embrace all your diverse attendees.

MPI’s focus is not on changing individual beliefs or ideas. Our goal is to explore the topic of inclusion and its relationship to the success of events and to provide strategies and actions that you can take to create inclusive experiences.

You’ll Be Able To:

  • Utilize key findings from MPI research on inclusion to make the business case for greater efforts toward welcoming environments at your organization
  • Explain the business case for inclusion, and why creating objectives and tactics for inclusion will benefit your business or organization
  • Use the dimensions of diversity in your event strategy and design to create fully inclusive environments
  • Embrace your role of inclusion broker, and strategies you can use in representing the diverse people at your meetings and events
  • Recommend actions you and your organization can take to create inclusive environments
  • Commit to taking actions that create an environment of inclusion by completing an Inclusive Action Plan

Removing Attendance Blockers: Getting the Most Out of Your Community | 09.28.21

Tuesday, September 28 11:00 AM - Tuesday, September 28 12:00 PM

1 Clock Hour | Domain F: Stakeholder Management 

An event is only as great as its attendee participation. Getting robust, enthusiastic attendance can be hindered by logistics, budgets, distractions, and health concerns. Often overlooked are more subtle attendance blockers such as an awareness gap, a language gap, or a passion gap. We will look at recent successes in managing all of these barriers. As a case study, we’ll interview Jennifer Sills who has innovated ways for her non-profit www.csnk2a1foundation.org to reach and attract a hard-to-serve global community.

You will learn how to:

  • Recognize and minimize attendance blockers in your event design and execution

  • Identify opportunities to increase awareness and passion in prospective attendees.

  • Master techniques to attract underserved, global community members

  • Leverage human factors to increase word of mouth, pre and post-event contact, and engagement.


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Contract & Negotiation Specialist | 09.30.2021

Thursday, September 30 9:00 AM - Thursday, September 30 4:00 PM

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Cost: $499 Member/ $699 Non-Member

Domain B: Project Management | 6 Clock Hours

Contracting and negotiation are crucial—yet complex—roles for meeting professionals and understanding legal terminology and common contract clauses (and the liabilities they protect against) allows meeting professionals to negotiate from a position of strength. Even if you know what to look for, contracting is dynamic, and negotiation strategies change with market conditions, competition, and the economy. Solid knowledge of contract law and negotiation tactics enables meeting professionals to protect the interests of their organizations. With knowledge comes power, especially when it comes to legal matters.

Negotiating contracts involves managing financial and liability risks and protecting your business, particularly when considering the performance clauses (attrition and cancellation) that are standard in most venue contracts. No contracts are the same; words and phrasing vary and need to be carefully reviewed and edited. Sometimes, additional clauses must be added to balance the risk and liability between parties. And what of force majeure, indemnification, and the host of clauses that deal with issues that range from nuisances to calamities, such as construction and remodeling and incompatible groups?

It’s said the only right answer in the law is “it depends.” This certificate program will illustrate legal principles with examples from the news, the instructor, and your peers. Bring success and horror stories to share with other participants, enhance your legal knowledge, and fulfill your role to negotiate contracts that protect your organization from the financial and liability risks associated with your meetings and events.

You’ll Be Able To:

  • Explain the purpose of the primary contract clauses found in venue contracts.
  • Give examples of how contract language may result in financial or liability risk.
  • Prioritize issues for negotiation, determining “hot buttons” based on your meeting specifications.
  • Distinguish between contract language that is merely unfavorable and that which puts a party at significant financial or liability risk.
  • Negotiate key performance and liability clauses in at least three different ways so that the result is multiple options and not just a win-lose scenario.
  • Modify venue contracts based on knowledge of meetings contracts, meeting specifications, market conditions, and knowledge of the venue.

Basics Bootcamp | 10.07.2021

Thursday, October 7 9:00 AM - Thursday, October 7 4:00 PM

Cost: $499 member/ $699 non-member

Domain A: Strategic Planning | 6 clock hours

If you been involved with the design and creation of meetings and events for 10 months or 10 years, there are certain definable and demonstrable steps to ensuring successful execution, delivery and measurement. MPI’s Basics Boot Camp offers a lightning-fast deep dive into the fundamentals of successful event planning—from defining meeting goals and objectives and identifying stakeholders through meeting design, development, RPFs and contracting to food and beverage, staging, audiovisual, and more.

This certificate class touches on every element of the meeting planning process, offering you the opportunity to employ best practices for your business, make changes to your processes and procedures and ensure that your operations conform with industry-leading standards. Basics Boot Camp offers a strong foundation in the core skills and practices necessary to plan meetings and events.

If you are new to event planning—or you’ve been doing this for a while—this A-Z certificate class offers a series of best practices and must-perform tactics to ensure successful event execution for any level.

You’ll Be Able To:

• Identify meeting stakeholders and employ your role as intermediary and mediator to evaluate their needs toward designing right-fit experiences
• Define event goals and SMART objectives and employ strategies for measuring the value of your meetings
• Develop budgets and blueprints and assess potential risks associated with your meeting or event
• Manage the RFP process, conduct well-thought-out and precise site inspections, select vendors, and develop contracts
• Design your meeting using key elements that enable your organization to achieve on its meeting goals and objectives
• Manage speakers and conference content design, design room sets, work with audiovisual teams, and design technical plans
• Plan menus and arrange transportation and attendee movement plans
• Oversee pre- and post-conference meetings and onsite logistics and conduct program evaluations
• Communicate success metrics to meeting stakeholders

Event Business Fundamentals | 10.11.21

Monday, October 11 9:00 AM - Monday, October 11 4:00 PM

6 Clock Hours | Domain A: Strategic Planning

Cost: $499 Member/$699 Non-Member

Thinking like a start-up company isn’t a fad, it’s a way of reimagining the way that you do business. Every day, new and established businesses flounder trying to survive in an ever-evolving and sometimes uncertain market. How can you change the trajectory of your business’s growth? By harnessing the power of entrepreneurial leadership.

Do you often feel like you excel at helping others, extinguishing fires, and putting together the most complex logistics? If so, you likely are wondering about what is next for your business. Whether that be venturing out on your own or gaining more insight and clarity about your path of development – thinking like an entrepreneur and learning how to implement entrepreneurial strategies will get you there.

Specifically, this course will focus on how you can:

  • Develop your own business strategy.
  • Implement sales & marketing techniques to take your ideas to the next level.
  • Understand the role of personal development in entrepreneurship.
  • Execute a custom action plan for success.

At the completion of this workshop, you will be on the cutting edge of entrepreneurial strategy and thinking as you:

  • Define a process to manage long term personal and professional goals.
  • Develop tools to enhance all aspects of your business strategy.
  • Prioritize ways to create personal accountability.
  • Create a new model for thinking like an entrepreneur.

Want access to great educational content year-round for a free or reduced rate? Learn more about MPI membership here today!

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Women in Leadership | 10.14.2021

Thursday, October 14 9:00 AM - Thursday, October 14 1:00 PM

This Program Graciously Sponsored by:

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Domain E: Human Resources| 4 clock hours

Cost: $299 Member/ $399 Non-Member

Women ​play ​key ​roles ​in ​the ​hospitality ​and ​meeting ​industries, ​but ​many ​find ​it ​challenging ​to ​move ​into ​leadership ​positions. ​In ​fact, ​recent ​studies ​show ​that ​women ​are ​28% ​less ​likely ​to ​get ​an ​executive-level ​position even ​if ​they ​possess ​the ​skills ​that ​make ​other ​job ​applicants ​attractive ​candidates ​for ​CEO, ​COO, ​CMO ​, and ​CFO ​positions. ​What are the skills necessary to be considered for these types of high-level leadership roles, and how do they translate to the level of leadership you seek for your current and future career?

Learn about the key roles women play in the hospitality and meeting industries and how to overcome career obstacles to executive-level positions—or the right-fit leadership level for you. Review and learn from real-life case studies of women who have overcome adversity to excel in the meetings space, while maintaining the right balance for their personal and professional lives. Examine what ​skills they possess, the decisions they made and what actions they took to enable their industry leadership.

Analyze your own personal leadership skills using a Clifton StrengthsFinder 2.0 assessment to discover the areas you excel, and where you can fill gaps with future training and advancement. Think about where you want your career and leadership to grow in the next three to five years and create an action and development plan that advances your career, your leadership, and your influence.

You’ll Be Able To:

  • Identify the skills that help women ascend to executive leadership roles in the meeting and event industry, and self-evaluate where you excel and where you can improve
  • Utilize best-practice methods for overcoming common challenges women face in obtaining leadership opportunities
  • Follow your personal action plan for leadership success and career development and find success in right-fit leadership roles
  • Locate additional resources available to women seeking leadership roles in the meeting and event industry

Developing Highly Profitable New Product Revenue Streams by Leveraging Existing Event Assets | 10.15.21

Friday, October 15 11:00 AM - Friday, October 15 12:00 PM

1 Clock Hour | Domain F: Stakeholder Management 

Conferences and tradeshows are ideal platforms to extend into year-round communities. It's in no way a replacement for the "in real life" (IRL) event, but rather an extension of the event community that is already in place. And it can be incredibly lucrative and high margin! The key is to create communities that bring buyers and sellers together through the gravity of member benefits and learning. Help members see the "what's in it for me" and find ways to work your community into their daily workflow, and you will multiply your profits and crush your retention goals. And the good news... Your event will grow as a result of your community-building efforts, and you will have built a moat around the asset to protect from competitors. A community is strongest when it is fortified with multiple formats for members to engage with. Think of these media formats as pillars holding up the community. These formats included: Online training, certification programs, virtual events, industry award programs, SAAS businesses, research, database products, validation services, publishing models, peer learning, online marketplaces, and sponsored/membership businesses -- just to name a few! This session will dive into each of these formats and use specific examples to help stimulate ideas on how to launch minimally viable Communities (MVCs) to expand your event asset into a high margin, high retention community.

During this session, you will ...

  • Identify specific revenue opportunities from leveraging an event into a year-round community model.
  • Understand the convergence taking place on the community model from all aspects of global commerce.
  • Stimulate ideas for MVC "Minimally Viable Community" launch opportunities from the examples given.

This session is graciously sponsored by: 

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Healthcare Meetings Compliance Certificate (HMCC) | 10.21.2021

Thursday, October 21 9:00 AM - Thursday, October 21 1:00 PM

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Domain A: Strategic Planning

Cost: $513.99 member / $713.99 non-member

Note: Course now includes the price ($14.99) of a digital badge credential that will ensure you and your stakeholders know that your HMCC designation is up to date.

Healthcare meeting professionals on both sides of the marketplace must balance designing and hosting events and quantifiable returns for their organizations with unprecedented and frequent changes in global healthcare compliance and regulations for their companies, their attendees, their destinations, and more. They must tackle tough regulations and adjust and readjust priorities while keeping an eye on short- and long-term survival—a tough job that requires a continuous flow of knowledge.

Invest in your future and your company’s success by participating in MPI’s Healthcare Meeting Compliance Certificate (HMCC) program, which provides a condensed foundation in key healthcare disciplines. Designed for both event strategists and their partners who need a broad understanding of a full range of regulatory topics, this program develops competency groundwork while building critical thinking skills through case studies, business simulation, discussion, and active exercises. This intensive, four-hour educational and training program provides healthcare meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech, and medical device regulatory environment.

Upon completion of this program, attendees will earn the HMCC credential signifying awareness of and competence in the latest compliance regulations that impact healthcare meetings and events.

You’ll Be Able To:

  • Utilize new healthcare compliance management skills and unique terminologies in the event planning and design process
  • Oversee process reporting management across a variety of sectors, regions, and countries
  • Meet new reporting and submission timelines and understand transfers of values, and what that means for meetings and events
  • Apply the who, what, where, and how of the Physician Payment Sunshine Act (Open Payments), and other global compliance

Course Preparation:

  • Registrants can purchase the textbook “Breaking the Code to Healthcare Compliance," and read prior to the session. Books are available for $89.95 (print) and $80.00 (e-book) and can be ordered online at meetingcompliance.com
  • This is a suggested but not required component of the HMCC Class.



Future Skills Summit | 10.22.2021

Friday, October 22 1:00 PM - Friday, October 22 5:00 PM

4 Clock Hours | Domain E: Human Resources

According to the Future of Jobs report from the World Economic Forum rapid changes and advancements in technology are radically changing the skills organizations need from employees—and that was before the pandemic accelerated the Fourth Industrial Revolution. The jobs of today and tomorrow require less tactical and logistic work (as automation and AI absorb tasks) and more human skills like creativity, emotional intelligence and persuasion.

Pre-pandemic, the World Economic Forum predicted that more than half of workers would require significant re- and upskilling by 2022, and while the global health emergency forced many meeting professionals to increase their proficiency in “tech fluency,” many haven’t considered how other future-ready skills are becoming increasingly critical for their roles and their businesses.

Join MPI’s first Future Skills Summit for a crucial look at the skills hiring managers say are gamechangers across sectors and consider who those skills are key for the meeting strategist jobs of tomorrow. We’ll discuss how human skills are supplanting tactical ones, why “skill instability” is the buzz word for 2022 and how you can prepare by focusing your professional development on the irresistible skills of tomorrow.

Then, we will deep dive into three core skills that experts say will have deliberate and urgent impact on the meeting and event space and share core knowledge and build proficiency so that you can apply next practices to your role, your meetings and your business immediately.

Curious what those skills are? Join us on October 22nd to find out.

This summit features an exciting new event platform, Remo!

Remo is an interactive virtual event platform that empowers you to grow and engage your audience. With Remo, you will be able to:

  • Roam around and join spontaneous conversations that build long-lasting relationships.
  • Feel empowered to create your own unique experience
  • Use built-in engagement tools that encourage interaction and collaboration.
  • Establish deeper connections, one-to-one or in a group setting

Learner Outcomes:

1. Discover why the workforce-ready skills of today or not the skills critical tomorrow.

2. Learn three key skills for tomorrow's workforce and how they apply to your job.

3. Discover key characteristics of these skills and learn actionable ways you can immediately use them.

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EventWISE 401: Critical Next Skills for Meeting Pros

Wednesday, October 27 11:00 AM - Friday, December 16 1:00 PM

According to the Future of Jobs report from the World Economic Forum (WEF) rapid changes and advancements in technology are radically changing the skills organizations need from employees—and that was before the pandemic accelerated the Fourth Industrial Revolution. The jobs of tomorrow require less tactical and logistic work (as automation and AI absorb tasks) and more human skills like creativity, emotional intelligence, and persuasion.

Pre-pandemic, the WEF predicted that more than half of workers would require significant re- and upskilling by 2022, and while the global health emergency forced many meeting professionals to increase their proficiency in “tech fluency,” many haven’t considered how other future-ready skills are becoming increasingly critical for their roles and their businesses.

There is a reskilling imperative for our industry, and it begins with you! Join us for this daring 15-month dive into the skills recruiters and hiring managers will specifically seek out as they search for the meeting professionals of the future. As the expansion of machine’s share of work increases into the areas of communication and interaction, we explore the job-related skills that matter for the future of our industry.

EventWISE is a micro-certificate series of discussions, collaborations, and critical education on the future skills necessary to be job-relevant and future-ready in the meeting and event industry. Complete 10 of 15 courses and earn an EventWISE: Future-Ready Event Professional certificate.

EventWISE Dates & Topics: 

  • 10/27/2021 | Creativity 
  • 11/17/2021 | Network-Building 
  • 12/15/2021 | Emotional Intelligence
  • 01/19/2022 | Improvisation 
  • 02/16/2022 | Persuasion 
  • 03/16/2022 | Conflict Management 
  • 04/20/2022 | Tech-Fluency 
  • 05/18/2022 | Change Management 
  • 06/29/2022 | Global Competence 
  • 07/20/2022 | Problem Sensitivity/Solving 
  • 08/17/2022 | Visualization 
  • 09/21/2022 | Cognitive Flexibility 
  • 10/19/2022 | Exploring Inclusion 
  • 11/16/2022 | Critical Thinking 
  • 12/14/2022 | Judgement & Decision Making 

Emergency Prep | 10.28.2021

Thursday, October 28 9:00 AM - Thursday, October 28 4:00 PM

Domain C: Risk Management | 6 clock hours

Cost: $499 Member/ $699 Non-Member

Your No. 1 role as a meeting professional isn’t executing on flawless experiences or driving business results for your organization. It’s ensuring the safety and security of the people you have brought together onsite. But if this is your most critical role, how prepared do you feel for stepping into it during a crisis or incident? And do you have the plans in place to ensure that you are successful?

Build and maintain an understanding of the risk management and emergency planning process with this six-hour certificate course, developed in partnership with the National Center for Spectator Sports Safety and Security (NCS4) at the University of Southern Mississippi. Discover processes for risk assessment and emergency preparedness, adapted from the best-in-class experts in marathons and World Cups. Deep dive into incident management strategies as needed for the prevention, preparedness, response and recovery from all-hazard emergency incidents. Discover techniques to prevent and respond to everything from ordinary incidents such as fights or drunkenness to extraordinary crimes, violence, terrorist attacks and natural disasters.

Learn how you can ensure the safety and security of all attendees, limit damage and restore services in the event of emergencies. Helping your organization host successful meetings begins with creating events that are safe and secure for all attendees and stakeholders. Give yourself the tools you need to effectively plan for and respond to crisis and deliver on your responsibility to your attendees and your organization.

You’ll Be Able To:

  • Differentiate between events and incidents for managing risk onsite at meetings and events of all kinds
  • Identify various stakeholders in communication and collaboration for meeting and event emergency preparedness
  • Apply risk assessment and management techniques to mitigate, transfer, accept and/or avoid risk
  • Implement and execute the critical components of the emergency planning process
  • Create post-event reports and lessons learned and implement tactics for continuous improvement

Event Wellness Superhero | 11.04.21

Thursday, November 4 9:00 AM - Thursday, November 4 1:00 PM

4 Clock Hours | Domain A: Strategic Planning or Domain G: Meeting or Event Design

Members $299/Non-Members $399

Program Overview

Research indicates that while meeting and event professionals continue to plan safe, engaging events using virtual and hybrid platforms or in-person, the question still remains, what is next? How do we prepare for a world of events where attendee hesitation still exists?

When designing an event, attendee safety is always top of mind, but taking safety to the next level and focusing on attendee wellness is the next step in industry recovery. This begs the question: Are you ready to be an event wellness superhero?

Join us for a four-hour course where we will discuss the primary components of wholistic attendee wellness, and how you can apply event marketing and design principles to create a sense of safety, belonging and mental peace for your attendees using the eight dimensions of wellness as a learning framework. As a bonus, you will walk away with knowledge on how wellness can also benefit you as a professional.

Course Details

At the completion of this program, you’ll be able to:

  • Define the eight dimensions of holistic wellness.
  • Communicate the value of wellness-centered activations, services, and experiences for your attendees.
  • Apply the neuroscience of wellness to your meetings or events.
  • Use practical skills to better incorporate wellness into your professional toolbox.

Participants of this course receive

  • 4 clock hours in CMP-IS Strategic Domain A: Strategic Planning or Domain G: Meeting or Event Design
  • Certificate of Completion
  • Attendee Workbook

Med Up-Meet Up | Medical Meeting Series 11.12.2021

Friday, November 12 11:00 AM - Friday, January 8 12:30 PM

1 Clock Hour | Domain A: Strategic Planning

The MPI MD Advisory Board, and our sponsors, invite you to join our series on medical meetings.

Due to the overwhelming response to our recent webinar on The Future of Medical Meetings, MPI, in conjunction with our sponsors, presents a 4-part series that will cover important topics relevant to the current and future state of medical meetings. Due to the rapidly changing business environment, we are facing, topics will vary based on what’s relevant at the time leading up to each panel discussion. Each session will cover important regulation updates and include Q&A with a panel of global meetings and compliance experts. Each class will end with a summary of global compliance regulations and legal changes that have taken place in the previous quarter.

Each session is worth 1.5 CEU’s and a Certificate of Completion will be awarded to those who attend all 4 sessions.

Want to access more information on healthcare compliance and earn your Healthcare Meeting Compliance Certificate (HMCC) - https://www.mpi.org/education/...

Interested in becoming a member of the MPI MD Community?

Learn more about MPI MD members here: https://www.mpi.org/membership...

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Event Marketing Strategist | 11.18.2021

Thursday, November 18 9:00 AM - Thursday, November 18 1:00 PM

Domain I: Marketing | 4 clock hours

Cost: $299 Member/ $399 Non-Member

Brands use in-person, digital, and hybrid events to connect to customers. But did you know that these same events are absolute goldmines of customer data that often go unnoticed due to a lack of event marketing strategies?

With MPI’s Event Marketing Strategist certificate program, you’ll understand what it takes to meet brand goals and objectives through events—regardless of the platform. Cvent and MPI have brought together top experts to deliver an unparalleled, four-hour course focused on the purposeful and measurable practice of deploying live and virtual events to achieve brand marketing and revenue goals.

You’ll uncover “the why” behind the choices necessary to achieve objectives, and you’ll start to grow your role from logistician to strategist by delivering impactful attendee experiences that bring systematic returns to your clients’ bottom lines.

Through the program, you’ll learn how to uncover invaluable data that will drive bottom-line results, and your value as a meeting and event professional will skyrocket as a result.

During this Program You’ll Explore:

  • The business case for modernized event marketing
  • Outcomes-based event strategy design
  • Multi-channel promotional strategies, tactics, and tools
  • Impactful attendee experiences and systematic achievement of ROO (return on objectives)
  • Customer and event intelligence through technology
  • Insights to achieve ROI (return on investment)

At the completion of the program You’ll Be Able To:

  • Design an outcomes-based event strategy including critical event marketing metrics and key performance indicators (KPIs).
  • Make the business case for how live in-person and digital marketing events can drive bottom-line business results for your organization.
  • Design, build, and execute a full-scale marketing event strategy and plan and achieve desired outcomes.
  • Deliver an impactful attendee experience.
  • Utilize common tools and technology in gathering event marketing intelligence.
  • Use best-in-class tactics to achieve systematic ROI and ROO, with measurement and revenue attribution.

Meetings Outlook: Future Predictions for the Business of Meetings

Friday, November 19 11:00 AM - Friday, November 19 12:00 PM

1 Clock Hour | Domain A: Strategic Planning

Meetings Outlook & Twine Virtual Networking Event

Join us for a Meetings Outlook update on the future predictions for the business of meetings and a virtual networking event through using the new cutting edge Twine technology. Given the reality of the current pandemic, meeting professionals are finding it nearly impossible to make decisions related to the business of events. What will the conditions look like in the next year? What will the new reality look like? And how are other meeting professionals overcoming current obstacles to grow business? Much is uncertain, but current projections can help. After the Meetings Outlook, we will use Twine to network and continue the conversation on the future business of meetings.

Learner Outcomes:

1. Review the forecast for events in the coming year, including a budget, attendance, and business conditions.

2. Deep dive into trends that matter and discuss the next steps with your peers.

3. Using Twine, we will continue the conversation face to face on how these trends affect you and the future of your meetings.

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Inclusive Event Strategist | 12.02.2021

Thursday, December 2 9:00 AM - Thursday, December 2 1:00 PM

Domain G: Meeting or Event Design| 4 clock hours

Cost: $299 Member/ $399 Non-Member

The Spirit of Inclusion goes beyond basic legal compliance to welcoming and embracing the many aspects of diversity and different perspectives that create powerful experiences and environments for problem-solving, innovation and success. Inclusion is the right thing to do … but it also enhances business value and profits for organizations when they send the right messages to audiences and embrace all the ways in which people are different.

MPI’s Inclusive Events Strategist certificate focuses on practical actions that meeting professionals on both sides of the marketplace can take to create inclusive environments at their events. Explore the different dimensions of diversity to ensure the full and respectful participation of all participants and attendees, as well as your role as an inclusion broker for the diverse groups you represent.

Explore recent MPI Foundation research conducted by the New York University Jonathan M. Tisch Center of Hospitality and discover where meeting professionals are excelling in the creation of welcoming environments, and the areas where they could improve in enhancing the experience for diverse groups. Meanwhile, gain access to more than 350 best practices for designing and executing inclusive experiences that embrace all your diverse attendees.

MPI’s focus is not on changing individual beliefs or ideas. Our goal is to explore the topic of inclusion and its relationship to the success of events and to provide strategies and actions that you can take to create inclusive experiences.

You’ll Be Able To:

  • Utilize key findings from MPI research on inclusion to make the business case for greater efforts toward welcoming environments at your organization
  • Explain the business case for inclusion, and why creating objectives and tactics for inclusion will benefit your business or organization
  • Use the dimensions of diversity in your event strategy and design to create fully inclusive environments
  • Embrace your role of inclusion broker, and strategies you can use in representing the diverse people at your meetings and events
  • Recommend actions you and your organization can take to create inclusive environments
  • Commit to taking actions that create an environment of inclusion by completing an Inclusive Action Plan

Meeting & Event Strategist | 12.09.2021

Thursday, December 9 9:00 AM - Thursday, December 9 4:00 PM

Domain A: Strategic Planning| 6 clock hours

Cost: $499 Member/ $699 Non-Member

As automation and AI increasingly create efficiencies in the modern workforce, meeting professionals must embrace a role that is shifting increasingly into the strategic space. But what does that mean, and what future-ready skills are required to thrive in an environment where you do have a seat at the table? The first steps are understanding the value that your meetings drive for your business, and more importantly, being able to articulate that value to senior members of your organization.

You need to be able to create, design, and execute meetings that help your organization achieve five-year business goals and key performance indicators (KPIs) and that drive efficiency in the workplace, and you must be able to demonstrate in quantifiable ways how your meetings positively impact revenues, profits, and cost-savings for your business. You are no longer a meeting planner; you are a strategist that drives significant growth for your organization, and you know how to articulate that value in meaningful ways to business leaders.

Meeting professionals must understand the value of their events to ensure that they successfully achieve business goals and objectives, justify costs, design authentic and deliberate experiences, and improve their events over time. Understanding and demonstrating the role meetings play in driving organizational growth and effectiveness is an integral, future-ready skill that fuels better, more strategic meetings and events and motivates businesses to look at their meeting managers as strategic and essential players on senior leadership teams.

You can be a key player and business leader in your organization … if you position yourself as a strategist and consultant who can drive growth and value through the utilization of an important business tool—meetings and events.

You’ll Be Able To:

  • Articulate how—and by how much—your meetings drive growth, efficiency, and loyalty for your business and brand
  • Implement event measurement programs using proven change management models and with key stakeholder support
  • Speak in terms understood by your Chief Financial Officer and business leaders with additional financial literacy
  • Develop and create goals and SMART objectives that allow you to gain true insight into the value your meetings drive
  • Create measurements that matter for your business (and not just attendee satisfaction) and better understand how the behavior change your meetings create drives positive fiscal growth for your organization
  • Analyze and report your results to key business leaders and articulate the quantifiable value of meetings and events

Contract & Negotiation Specialist |12.13.2021

Monday, December 13 9:00 AM - Monday, December 13 6:00 PM

Cost: $499 Member/ $699 Non-Member

Domain B: Project Management | 6 Clock Hours

Contracting and negotiation are crucial—yet complex—roles for meeting professionals and understanding legal terminology and common contract clauses (and the liabilities they protect against) allows meeting professionals to negotiate from a position of strength. Even if you know what to look for, contracting is dynamic, and negotiation strategies change with market conditions, competition, and the economy. Solid knowledge of contract law and negotiation tactics enables meeting professionals to protect the interests of their organizations. With knowledge comes power, especially when it comes to legal matters.

Negotiating contracts involves managing financial and liability risks and protecting your business, particularly when considering the performance clauses (attrition and cancellation) that are standard in most venue contracts. No contracts are the same; words and phrasing vary and need to be carefully reviewed and edited. Sometimes, additional clauses must be added to balance the risk and liability between parties. And what of force majeure, indemnification, and the host of clauses that deal with issues that range from nuisances to calamities, such as construction and remodeling and incompatible groups?

It’s said the only right answer in the law is “it depends.” This certificate program will illustrate legal principles with examples from the news, the instructor, and your peers. Bring success and horror stories to share with other participants, enhance your legal knowledge, and fulfill your role to negotiate contracts that protect your organization from the financial and liability risks associated with your meetings and events.

You’ll Be Able To:

  • Explain the purpose of the primary contract clauses found in venue contracts.
  • Give examples of how contract language may result in financial or liability risk.
  • Prioritize issues for negotiation, determining “hot buttons” based on your meeting specifications.
  • Distinguish between contract language that is merely unfavorable and that which puts a party at significant financial or liability risk.
  • Negotiate key performance and liability clauses in at least three different ways so that the result is multiple options and not just a win-lose scenario.
  • Modify venue contracts based on knowledge of meetings contracts, meeting specifications, market conditions, and knowledge of the venue.

Event Data Analysis | 12.16.21

Thursday, December 16 9:00 AM - Thursday, December 16 4:00 PM

6 Clock Hours | Domain A: Strategic Planning

Cost: $499 Members/$699 Non-Members 

Format: 3-hour lecture | 3-hour workshop

The Event Data Analyst course can best be described as a practitioner’s journey from problem identification to the presentation of recommendations.

As our roles continue to evolve within the meetings industry, becoming more strategic is at the core of our evolution. But what does it mean to be strategic?

Being strategic is not only a critical attribute of leadership but also involves the ongoing practice of making informed decisions, which are based on data, not intuition. As an event strategist, you need the ability to think critically, with a lens that supports overarching goals. You need to be able to extract insights from data and determine the next steps. You need to compare and contrast solutions. You need to form and communicate recommendations in ways stakeholders and executives can easily understand.

At the completion of the program, you'll be able to:

  • Develop an outline for a written business case in the form of a SlideDoc.
  • Define techniques for problem identification.
  • Identify industry trends related to the problem.
  • Identify various data sources.
  • Manage a raw data file and derive insights.
  • Compare a recommendation to alternative solutions.

Want access to great educational content year-round for a free or reduced rate? Learn more about MPI membership here today!

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Communicate in Any Language - Everything you say, translated on the fly.