MPI Academy Calendar

 

Contract & Negotiation Specialist | 08.05.2021

Thursday, August 5 9:00 AM - Thursday, August 5 4:00 PM

Graciously Sponsored by:

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Cost: $499 Member/ $699 Non-Member

Domain B: Project Management | 6 Clock Hours

Contracting and negotiation are crucial—yet complex—roles for meeting professionals and understanding legal terminology and common contract clauses (and the liabilities they protect against) allows meeting professionals to negotiate from a position of strength. Even if you know what to look for, contracting is dynamic, and negotiation strategies change with market conditions, competition, and the economy. Solid knowledge of contract law and negotiation tactics enables meeting professionals to protect the interests of their organizations. With knowledge comes power, especially when it comes to legal matters.

Negotiating contracts involves managing financial and liability risks and protecting your business, particularly when considering the performance clauses (attrition and cancellation) that are standard in most venue contracts. No contracts are the same; words and phrasing vary and need to be carefully reviewed and edited. Sometimes, additional clauses must be added to balance the risk and liability between parties. And what of force majeure, indemnification, and the host of clauses that deal with issues that range from nuisances to calamities, such as construction and remodeling and incompatible groups?

It’s said the only right answer in the law is “it depends.” This certificate program will illustrate legal principles with examples from the news, the instructor, and your peers. Bring success and horror stories to share with other participants, enhance your legal knowledge, and fulfill your role to negotiate contracts that protect your organization from the financial and liability risks associated with your meetings and events.

You’ll Be Able To:

  • Explain the purpose of the primary contract clauses found in venue contracts.
  • Give examples of how contract language may result in financial or liability risk.
  • Prioritize issues for negotiation, determining “hot buttons” based on your meeting specifications.
  • Distinguish between contract language that is merely unfavorable and that which puts a party at significant financial or liability risk.
  • Negotiate key performance and liability clauses in at least three different ways so that the result is multiple options and not just a win-lose scenario.
  • Modify venue contracts based on knowledge of meetings contracts, meeting specifications, market conditions, and knowledge of the venue.

NTSA In Person: Healthcare Meetings Compliance Certificate, (HMCC) | 08.05.2021

Thursday, August 5 12:00 PM - Thursday, August 5 4:00 AM

Please note that this specific offering is in person at the National Trade Show Alliance Conference in Atlantic City, NJ

Domain A: Strategic Planning

Cost: $513.99 USD

Note: Course now includes the price ($14.99) of a digital badge credential that will ensure you and your stakeholders know that your HMCC designation is up to date.

Healthcare meeting professionals on both sides of the marketplace must balance designing and hosting events and quantifiable returns for their organizations with unprecedented and frequent changes in global healthcare compliance and regulations for their companies, their attendees, their destinations, and more. They must tackle tough regulations and adjust and readjust priorities while keeping an eye on short- and long-term survival—a tough job that requires a continuous flow of knowledge.

Invest in your future and your company’s success by participating in MPI’s Healthcare Meeting Compliance Certificate (HMCC) program, which provides a condensed foundation in key healthcare disciplines. Designed for both event strategists and their partners who need a broad understanding of a full range of regulatory topics, this program develops competency groundwork while building critical thinking skills through case studies, business simulation, discussion, and active exercises. This intensive, four-hour educational and training program provides healthcare meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech, and medical device regulatory environment.

Upon completion of this program, attendees will earn the HMCC credential signifying awareness of and competence in the latest compliance regulations that impact healthcare meetings and events.

You’ll Be Able To:

  • Utilize new healthcare compliance management skills and unique terminologies in the event planning and design process
  • Oversee process reporting management across a variety of sectors, regions, and countries
  • Meet new reporting and submission timelines and understand transfers of values, and what that means for meetings and events
  • Apply the who, what, where, and how of the Physician Payment Sunshine Act (Open Payments), and other global compliance

Course Preparation:

*This is a suggested but not required component of the HMCC class.

Meetings Outlook: Future Predictions for the Business of Meetings | 08.06.2021

Friday, August 6 11:00 AM - Friday, August 6 12:00 PM

Graciously Sponsored by:

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1 Clock Hour | Domain A: Strategic Planning

Given the reality of the current pandemic, meeting professionals are finding it nearly impossible to make decisions related to the business of events. What will the conditions look like in the next year? What will the new reality look like? And how are other meeting professionals overcoming current obstacles to grow business? Much is uncertain, but current projections can help. Deep dive into MPI's most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers.

Learner Outcomes:

1. Review the forecast for events in the coming year, including a budget, attendance, and business conditions.

2. Deep dive into trends that matter and discuss the next steps with your peers.

3. Learn how these trends affect you and the future of your meetings.

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Practical Answers to Your Burning Questions About the Future of Meetings & Events | 08.10.2021

Tuesday, August 10 11:00 AM - Tuesday, August 10 12:00 PM

1 Clock Hour | Domain A: Strategic Planning

As #eventprofs begin the process of booking their first, second, and third face-to-face events post-pandemic, many are facing a hard truth about the move to digital. Virtual attendance isn’t going away. Most organizations are embracing their new reach and inviting their newly found digital fans to join their in-person experiences—from home. Meanwhile, the duty of care, pandemic precautions, and safety and risk management have all taken a front seat in the planning process, sometimes supplanting traditional conversations around design and experience. Back to normal is a phrase for past generations, so what’s next? Join MPI Events Director Melinda Burdette and Questex CMO Kate Spellman for this open dialogue on the future of events, what’s changed and what likely won’t ever be the same again.

Learner Outcomes:

1. Discover next practices from #eventprofs who planned in-person events during the crisis.

2. Get answers to your questions about what events in 2022 will look like.

3. Leave with practical tips for planning meetings tomorrow.

In Collaboration with:

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Event Crisis Communication | 08.12.2021

Thursday, August 12 9:00 AM - Thursday, August 12 1:00 PM

Domain C: Risk Management | 4 clock hours

Cost: $299 Member/ $399 Non-Member

Meeting professionals aren’t responsible for communication during a crisis … right? WRONG!

You hold a variety of roles when an incident unfolds onsite during a meeting or event, including the coordination of the emergency management team, the determination of the next steps, and the consultation, management, and direction of the communication process. Your marketing team isn’t going to know the best communication streams to use, which ones are available, and how best to communicate and when. But if those are the roles of a meeting professional, are you prepared to act when a crisis happens?

Meeting professionals must ensure that there is a crisis communications plan in place (and assert their roles as leaders on the team that creates it), that spokespeople are trained to respond at the moment, and that their organizations are ready to communicate to attendees across multiple platforms. Being prepared ultimately comes down to developing a communications plan that includes three things: 1) auditing vulnerabilities, 2) training spokespeople, and 3) establishing means of communicating.

This certificate class will answer your burning questions about how to use social media and other forms of communication when it really matters. The basic steps of effective crisis communications are not difficult, but they require advance work to minimize risk and damage. Learn how to create a crisis communications plan for your event and make critical decisions for your organization and experience an exercise in real-time crisis communications. Never be caught unprepared again.

In the wake of crises like the Route 91 Harvest Festival shooting and Hurricane Maria, how we communicate to our attendees is something we can no longer overlook

You’ll Be Able To:

  • Identify the results of poorly developed, poorly executed, and non-existent crisis communications plans, and avoid similar consequences for your organization
  • Conduct vulnerability audit for your events, identify the varying types of crises—and respond to them.
  • Create a crisis communications plan and effective emergency management using best practices for internal and external communications

Med Up-Meet Up | Back to School 08.13.2021

Friday, August 13 11:00 AM - Friday, August 13 12:30 PM

Graciously Sponsored by:

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1.5 Clock Hours | Domain A: Strategic Planning

Med Up-Meet Up | Back to School

August 13, 2021 11:00AM-12:30PM CST (UTC-6) 

It’s that time of year again! Medical meeting professionals are beginning to return to their normal routines, and the MED Up MEET Up webinar series school is back in session. The new term starts August 13 and we are proud to offer a creative venue for you to learn about 4 popular subjects circulating in the medical meeting industry: Tradeshow, Exhibit Design and the “Compliant Exhibit Booth”, What Diversity, Equity, and Inclusion Really Mean?, The New Norm - Virtual and Hybrid Events – New Strategies and Budget Management, and The Outlook for Medical Meetings in 2022.

Attendees will be able to choose their class of choice.

So grab your backpack and notebook and register today.

Learner Objectives:

1. Prepare for the changes in the medical meeting industry.

2. Increase Job Opportunities, learn to learn, and improve increase job satisfaction, and open the doors on your career.

3. Keep pace with industry trends

To serve our special interest community and assist in your education and career advancement, the Medical & Healthcare Professional’s Advisory Board has developed the MedUp-MeetUp educational webinar series. Each session is worth 1.5 CEU’s.

Benefits of Attendance:

  • Expand Knowledge and Skills
  • Understand Industry Issues Critical for Success
  • Build Professional Credibility
  • Gain Competitive Advantage
  • Gain Employment Advantage - Add To Your Resume & Increase Earning Potential
  • Increase Efficiency & ROI

Want to access more information on healthcare compliance and earn your Healthcare Meeting Compliance Certificate (HMCC) - https://www.mpi.org/education/...

Interested in becoming a member of the MPI MD Community?

Learn more about MPI MD members here: https://www.mpi.org/membership...

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The Science of Meetings & Events Series: Nature of Space - An Ecosystem for Event Success | 08.1721

Tuesday, August 17 11:00 AM - Tuesday, August 17 12:00 PM

Graciously Sponsored by:

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1 Clock Hour | Domain G: Meeting and Event Design

People are craving being human. Deliver live event experiences that quench the thirst of needing face-to-face connections and community with others by designing an ecosystem that fosters harmony, growth, and innovation inspired by nature. By bringing people together, live events directly foster humanity, and the essence of humanity is inextricably linked to our natural world. Using the recently released “Nature of Space” whitepaper by IMEX we will use a neuroscience lens to explore the lessons from nature to help build an event that helps our attendees have a healthier, happier, and more meaningful event experience.

Learner Outcomes:

1. Discover how adapting nature’s best lessons can help create a successful event.

2. Explore ways to leverage lighting and environmental features to inspire innovation.

3. Discuss how patterns and shapes found in nature can accelerate and strengthen connections and community.

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The Unstoppable Workplace: Overcoming the Impact of Imposter Syndrome | 08.18.21

Wednesday, August 18 11:00 AM - Wednesday, August 18 12:00 PM

1 Clock Hour | Domain E: Human Resources

Imposter Syndrome is toxic for business. 84% of entrepreneurs (both men and women) admit to experiencing it at some point in their career, and leadership's own sense of self-doubt can infect an entire culture. The results are proven lower productivity and performance, less revenue, and reduced engagement - the very things no business can afford.

Stacey's own struggle with imposter syndrome, as a high-achieving CEO, and her personal journey out of it, is full of practical stories, and surprising shifts that can transform a culture of imposters into a thriving workplace that is truly unstoppable.

Learner Outcomes:

1. Recognize the hidden signs of imposter syndrome in your team and your business.

2. Discover the key behaviors and feedback that stop imposter syndrome in its tracks.

3. Practice setting a high bar for performance without setting your team up to feel like a failure or fraud.

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Event Data Analysis | 08.19.21

Thursday, August 19 9:00 AM - Thursday, August 19 4:00 PM

6 Clock Hours – Domain A: Strategic Planning

Cost: $499 Members/$699 Non-Members

Format: 3-hour lecture | 3-hour workshop

The Event Data Analyst course can best be described as a practitioner’s journey from problem identification to the presentation of recommendations.

As our roles continue to evolve within the meetings industry, becoming more strategic is at the core of our evolution. But what does it mean to be strategic?

Being strategic is not only a critical attribute of leadership but also involves the ongoing practice of making informed decisions, which are based on data, not intuition. As an event strategist, you need the ability to think critically, with a lens that supports overarching goals. You need to be able to extract insights from data and determine the next steps. You need to compare and contrast solutions. You need to form and communicate recommendations in ways stakeholders and executives can easily understand.

At the completion of the program, you'll be able to:

  • Develop an outline for a written business case in the form of a SlideDoc.
  • Define techniques for problem identification.
  • Identify industry trends related to the problem.
  • Identify various data sources.
  • Manage a raw data file and derive insights.
  • Compare a recommendation to alternative solutions.

Want access to great educational content year-round for a free or reduced rate? Learn more about MPI membership here today!

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#RealTalk Dialogue Series: A Conversation with Young Professionals | 08.25.21

Wednesday, August 25 1:00 PM - Wednesday, August 25 2:00 PM

1 Clock Hour | Domain E: Human Resources

Experience can be the golden ticket in the industry. In this week's session, we will look further into ageism and its effects on the industry. This month we are joined by MPI's Young Professional Advisory Committee. We will examine and engage in meaningful discussions relating to age discrimination and the many roles young professionals hold in the meeting and events industry.

Learner Outcomes:

1. Unlearn conscious biases and recognize the positive aspects of including young professionals in your employee sourcing strategy.

2. Those seeking employment will gain career-related knowledge to advantageously present themselves during the interviewing process, and those hiring will understand and strategize the creation of an inclusive environment for young professionals.

3. Understand how Meeting Professionals International (MPI) is empowering the MPI Young Professionals Advisory Council to build pillars in the community, especially assisting those transitioning from student to industry professional.

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Event Leadership Strategist | 08.26.21

Thursday, August 26 9:00 AM - Thursday, August 26 1:00 PM

This Program Graciously Sponsored by:

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4 Clock Hours | Domain E: Human Resources or Domain F: Stakeholder Management


Cost: $299 Member/ $399 Non-Member

The Event Leadership Strategist Certificate Course is a 4-hour course designed for new to mid-level professionals who want to develop and strengthen their unique leadership voice. This class will help you define, own, and share your personal leadership voice to make you a more competitive and confident professional within the meetings & events industry.

The Event Leadership Strategist course is an essential part of the career strategy for every professional within the meetings & events industry. Whether you have been in the business many years or are just getting started, you will benefit from the clarity of understanding your leadership voice and the power it holds.

Make an Impact

The Event Leadership Strategist Certificate Course will help you professionally distinguish yourself by:

  • Increasing your confidence.
  • Defining your unique voice.
  • Learning to say what needs to be said without getting dismissed.
  • Increase your influence and your effectiveness.
  • Be respectful while being heard.
  • Future proof your career.

Despite decades of research, millions of leadership articles & books, there is no widely accepted definition of leadership. That is because each person’s approach to leadership is as unique as the leader. Attend this session to get clear on your unique leadership and breakthrough the career barriers holding you back from your next level of success.

Bust Leadership Myths

The world is ripe with myths about leadership such as:

  • Leadership is about a title or a position you hold (TRUTH: Leadership is about action).
  • When it’s your time, someone will invite you to the top TRUTH: You need to shape your own path).
  • Leaders are born (TRUTH: They are created, and you have the potential if you apply yourself).

Join this course to challenge assumptions that may be holding you back. As John Quincy Adams said, “if your actions inspire others to dream more, learn more, do more and become more, you are a leader!”

Get the Edge in Life and Leadership:

Increase your effectiveness and influence by improving the clarity and strength of your leadership voice. This session is for mold-breaking, high-impact leaders to identify their unique skills and leadership perspective, so they can lead in unexpected ways and achieve unprecedented results.

  • Understand the dimensions of a leadership voice to get clear on your unique voice. Do you know how you sound? How should you sound? Where are you on the magic quadrant?
  • Create a personal leadership definition so that you capture your unique, dynamic natural ability (DNA) and lead in a more authentic manner based on what leadership means to you.
  • Own Your Impact and Increase Your Influence. Create an actionable plan to improve your leadership effectiveness.

Want access to great educational content year-round for a free or reduced rate? Learn more about MPI membership here today!

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Finding Wellness and Balance - Life After Lockdown | 08.27.21

Friday, August 27 11:00 AM - Friday, August 27 12:00 PM

1 Clock Hour | Domain E: Human Resources

Adjusting to our changing work environment has been stressful during COVID-19. Daily routines are disrupted, work-family-leisure boundaries are blurred, and it's even harder to stick to healthy habits. Many people find they are spending their time supporting others at the expense of taking care of themselves.

Join Dr. Kim as she walks through how we can put ourselves and our health first in order to
create a more resilient and revitalized life after lockdown.

A highly interactive session that guarantees to get participants out of their chairs and moving with yoga, desk exercises, and mindfulness practice. Participants will leave the session with self-care tips and resources that they can easily integrate into conferences, workdays, and everyday lives.

Learner Outcomes:

1. Learn tips to practice and prioritize self-care

2. Discover how to manage and balance energy - not time - to achieve high-level wellness

3. Kick-start healthy habits to boost immunity and vitality with Dr. Kim's Eat, Sleep, Move, Breathe approach to self-care

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Event Wellness Superhero | 08.31.21

Tuesday, August 31 9:00 AM - Tuesday, August 31 1:00 PM

Member $299/Non-Member $399

Program Overview

Research indicates that while meeting and event professionals continue to plan safe, engaging events using virtual and hybrid platforms or in-person, the question still remains, what is next? How do we prepare for a world of events where attendee hesitation still exists?

When designing an event, attendee safety is always top of mind, but taking safety to the next level and focusing on attendee wellness is the next step in industry recovery. This begs the question: Are you ready to be an event wellness superhero?

Join us for a four-hour course where we will discuss the primary components of wholistic attendee wellness, and how you can apply event marketing and design principles to create a sense of safety, belonging and mental peace for your attendees using the eight dimensions of wellness as a learning framework. As a bonus, you will walk away with knowledge on how wellness can also benefit you as a professional.

Course Details

At the completion of this program, you’ll be able to:

  • Define the eight dimensions of holistic wellness.
  • Communicate the value of wellness-centered activations, services, and experiences for your attendees.
  • Apply the neuroscience of wellness to your meetings or events.
  • Use practical skills to better incorporate wellness into your professional toolbox.

Participants of this course receive

  • 4 clock hours in CMP-IS Strategic Domain A: Strategic Planning or Domain G: Meeting or Event Design
  • Certificate of Completion
  • Attendee Workbook

MPI TalkFEST: WEC Vegas Reunion | 09.01.2021

Wednesday, September 1 11:00 AM - Thursday, September 2 5:00 PM

1.5 Clock Hours | Domain G: Meeting or Event Design

This is a two-day event that kicks off with a conversation featuring Deanna Nwosu followed by interactions with the Braindates platform.

WEC Vegas in-person and digital family. We’ll bring back one of your absolute favorite WEC Vegas experts, Deanna Nwosu, for a conversation on adopting an entrepreneurial mindset and evolving into the meeting strategist role of the future.

Then, we’ll adjourn to the Braindate platform, where you can create and join hundreds of knowledge-sharing conversations—one-on-one or in small groups via video chat. Here you will forge stronger bonds with your WEC Vegas compatriots, find new connections, re-energize ideas and concepts and share how your meetings, career and business has changed because of your WEC experience.

You didn’t attend WEC Vegas? Don’t worry! You’re still invited to join us. Learn what you missed onsite and how you can apply the lessons learned by your peers to your organizational and professional success.

Register for the conversation with Deanna Nwosu here, but don’t forget to block off your calendar for both days—that’s Sept. 1 and 2. We will send you more information about scheduling and joining braindates when the platform goes live in August!

11 a.m.-12:30 p.m. CT Sept. 1, 2021

TalkFEST Conversation with Deanna Nwosu: Why Meeting Professionals Need an Entrepreneurial Mindset

About Braindates

Virtual braindates are knowledge-sharing conversations that you book with others to have one-on-one or in small groups (via video chat), on the Braindate platform. They’re the best way to connect with, learn from and have terrific conversations with new people—all virtually. Using the Braindate platform, you can share your interests in the form of topics that lead to interactive virtual discussions, and you can browse the topics of other attendees and join them in one-on-one or one-on-few conversations. Braindate is a marketplace of ideas, a means to crowdsource the knowledge of other participants and share your own.

Watch this video to see how it works:


About the Kick-Off

TalkFEST Conversation with Deanna Nwosu: Why Meeting Professionals Need an Entrepreneurial Mindset

For our industry more than almost any other, the past year has demonstrated that we’re all expendable. We’ve attempted for years to prove that “Meetings Mean Business” and that our roles have a strategic place at the table – and yet our profession is still regarded by many as nothing more than fulfilling a bunch of administrative tasks. It's time for us to dictate our own paths and stop relying on others to build our careers. We are more than planners!

We are CFOs. We are Risk Analysts. We are Talent Managers. We are Directors of Marketing. We are Customer Relationship Specialists – and so much more. With all the knowledge, skills, and abilities we have, we could run the world. It’s time we start acting like it.

HMCC Refresh | 09.02.2021

Thursday, September 2 9:00 AM - Thursday, September 2 11:00 AM

REFRESH: Healthcare Meetings Compliance Certificate (HMCC)

Length: Two Hours

Cost: $149 member / $199 non-member

Global compliance regulations are constantly changing. This refresh course is required every two years for recipients of the Healthcare Meetings Compliance Certificate and ensures that attendees are aware of and can apply healthcare meeting compliance regulations, cross-border compliance, CMS Open Payments changes and updates, the EFPIA Disclosure Code and other trends. Meeting Professionals International (MPI) requires all current HMCCs to attend a refresh webinar on the second anniversary of their class date.

Participants Also Receive:

HMCC credential for two years (subject to refresh class)

2 clock hours in CMP-IS Strategic Domain A: Strategic Planning

Sustainable Event Strategist | 09.09.2021

Thursday, September 9 9:00 AM - Thursday, September 9 1:00 PM

Domain A: Strategic Planning| 4 clock hours

Cost: $299 Member/ $399 Non-Member

With the launch of the UN Sustainable Development Goals in 2015, the government and industry have refocused toward the 2030 achievement of responsible targets from poverty, hunger, and education to climate action, clean energy, and sustainable growth. These 17 goals have filtered through all levels of business, including meetings and events.

As the meeting and event industry looks for solutions to the climate crisis, plastic pollution, and other world challenges, the potential increases for our sector to be a force for good. Humans will always gather for face-to-face connection, so the challenge for today's event professionals remains—how can we plan those gatherings in ways that preserve the planet for future generations?

Through MPI's Sustainable Event Strategist Certificate Program, discover how to view the event planning process through the lens of sustainability. Learn tactical best practices for reducing the environmental impact of your events and explore how to create a culture of sustainable decision-making throughout your planning process.

Sustainability isn't just a matter of protecting the planet — it's a matter of relevance. In today's world, a robust sustainability strategy is vital for meeting your stakeholders' expectations and maintaining event credibility. In this program, learn how to plan your event with sustainability as a core value, as well as measure and share results to build stakeholder trust.

You’ll Be Able To:

  • Articulate the business case for implementing a sustainability strategy for meetings and events
  • Understand the main causes, effects, and solutions to climate change
  • Establish a culture of sustainability within your event planning process and team
  • Apply pre-planning and budgeting practices to set your sustainability programs up for maximum success
  • Contrast various frameworks for sustainable event planning, including the EIC Sustainable Event Standards, ISO 20121, Council for Responsible Sport certifications, and the United Nations Sustainable Development Goals
  • Implement tactics to reduce event waste and greenhouse gas emissions
  • Measure, report, and share your event's sustainability results

Rise Above the Noise: Building and Championing a Winning Brand | 09.13.2021

Monday, September 13 11:00 AM - Monday, September 13 12:00 PM

1 Clock Hour | Domain G: Meeting or Event Design

Please note: This is a pre-recorded session.

Establishing a powerful brand allows you to rise above the noise - and the competition. But if you aren’t effectively communicating who you are, what you bring to the table and which direction you’re heading, how can you expect anyone to truly connect with your mission? This interactive presentation will guide you through thought-provoking exercises that will help you to clarify your purpose, sharpen your value proposition, align your brand identity with your brand perception, and communicate your message in a way that’s impactful, authentic, and effective.

Learner Outcomes:

⚡ Balance brand perception versus brand identity

⚡ Sharpen your vision, value proposition, and pitch

⚡ Build a brand that's authentic, effective, and aligns with your overall mission

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Meeting & Event Strategist | 09.16.2021

Thursday, September 16 9:00 AM - Thursday, September 16 4:00 PM

Domain A: Strategic Planning| 6 clock hours

Cost: $499 Member/ $699 Non-Member

As automation and AI increasingly create efficiencies in the modern workforce, meeting professionals must embrace a role that is shifting increasingly into the strategic space. But what does that mean, and what future-ready skills are required to thrive in an environment where you do have a seat at the table? The first steps are understanding the value that your meetings drive for your business, and more importantly, being able to articulate that value to senior members of your organization.

You need to be able to create, design, and execute meetings that help your organization achieve five-year business goals and key performance indicators (KPIs) and that drive efficiency in the workplace, and you must be able to demonstrate in quantifiable ways how your meetings positively impact revenues, profits, and cost-savings for your business. You are no longer a meeting planner; you are a strategist that drives significant growth for your organization, and you know how to articulate that value in meaningful ways to business leaders.

Meeting professionals must understand the value of their events to ensure that they successfully achieve business goals and objectives, justify costs, design authentic and deliberate experiences, and improve their events over time. Understanding and demonstrating the role meetings play in driving organizational growth and effectiveness is an integral, future-ready skill that fuels better, more strategic meetings and events and motivates businesses to look at their meeting managers as strategic and essential players on senior leadership teams.

You can be a key player and business leader in your organization … if you position yourself as a strategist and consultant who can drive growth and value through the utilization of an important business tool—meetings and events.

You’ll Be Able To:

  • Articulate how—and by how much—your meetings drive growth, efficiency, and loyalty for your business and brand
  • Implement event measurement programs using proven change management models and with key stakeholder support
  • Speak in terms understood by your Chief Financial Officer and business leaders with additional financial literacy
  • Develop and create goals and SMART objectives that allow you to gain true insight into the value your meetings drive
  • Create measurements that matter for your business (and not just attendee satisfaction) and better understand how the behavior change your meetings create drives positive fiscal growth for your organization
  • Analyze and report your results to key business leaders and articulate the quantifiable value of meetings and events

How to Elevate Your Personal Brand and Gain Visibility | 09.17.2021

Friday, September 17 11:00 AM - Friday, September 17 12:00 PM

1 Clock Hour | Domain G: Meeting or Event Design

More than ever, our customers want to feel connected to a brand. How you position your brand is vital to your business and career. This session will equip you with advice and simple tools to create a personal brand that positions you as a leader in any industry. We go a step further by discussing the importance of including an effective DEI approach to any social responsibility strategy. The way you choose to show up for the world can dramatically affect how you are perceived and even your bottom line.

Learner Outcomes:

1. Develop an understanding of branding and its role in your career.

2. Effective tips to elevate your personal brand.

3. Learn how to effectively include a socially sustainable strategy into your branding.

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Future Forward: People Centered Event Design | 09.22.2021

Wednesday, September 22 11:00 AM - Wednesday, September 22 2:15 PM

3 Clock Hours | Domain G: Meeting or Event Design

At the heart of any meeting or event is the people. When considering the topic of “People-Centered Event Design” we need to further investigate what this means for the future of our industry. Are keynotes and lectures a thing of the past? Is social learning the new way that people want to engage? Does identity play a greater factor in the way we design events, more so than what is listed on an attendee badge? Are the way our events are designed, people-centric? Join us for our next installment of the Future Forward series as we dive in headfirst and explore what matters most to our attendees not just today, but in 2022 and beyond.

During this digital experience you will learn more about:

  • What attendees truly value and its impact on ensuring your event design puts people first.
  • How hybrid and virtual events are evolving to provide a more user-centric experience.
  • Why identity is a key factor in people-centered experiences, and how to create safe, inclusive spaces for all your attendees.

11:00 - 11:10 am | Welcome and Intro

11:10 am - 11:15 am | Micro-Learning Moment with the Event Leadership Institute

11:15 am – 11:45 am | Keynote with David Allison

11:45 am – 11:55 am | Q & A with David Allison

11:55 am – 12:00 pm | Wellness Activation Powered by the Byte Sized Wellness Academy

12:00 pm – 1:00 pm | Panel Discussion with Grit Studios and Foster & Fathom

1:00 pm – 1:15 pm | Q & A with Panel

1:15 pm – 1:25 pm | Micro-Learning Moment with the Event Leadership Institute

1:25 pm- 1:55 pm | Special Edition of #RealTalk Series

1:55 pm – 2:05 pm | Q&A with #RealTalk Moderator & Special Guest

2:05 pm - 2:15 pm | MPI Updates & Closing Remarks

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Inclusive Event Strategist | 09.23.2021

Thursday, September 23 9:00 AM - Thursday, September 23 1:00 PM

Domain G: Meeting or Event Design| 4 clock hours

Cost: $299 Member/ $399 Non-Member

The Spirit of Inclusion goes beyond basic legal compliance to welcoming and embracing the many aspects of diversity and different perspectives that create powerful experiences and environments for problem-solving, innovation, and success. Inclusion is the right thing to do … but it also enhances business value and profits for organizations when they send the right messages to audiences and embrace all the ways in which people are different.

MPI’s Inclusive Events Strategist certificate focuses on practical actions that meeting professionals on both sides of the marketplace can take to create inclusive environments at their events. Explore the different dimensions of diversity to ensure the full and respectful participation of all participants and attendees, as well as your role as an inclusion broker for the diverse groups you represent.

Explore recent MPI Foundation research conducted by the New York University Jonathan M. Tisch Center of Hospitality and discover where meeting professionals are excelling in the creation of welcoming environments, and the areas where they could improve in enhancing the experience for diverse groups. Meanwhile, gain access to more than 350 best practices for designing and executing inclusive experiences that embrace all your diverse attendees.

MPI’s focus is not on changing individual beliefs or ideas. Our goal is to explore the topic of inclusion and its relationship to the success of events and to provide strategies and actions that you can take to create inclusive experiences.

You’ll Be Able To:

  • Utilize key findings from MPI research on inclusion to make the business case for greater efforts toward welcoming environments at your organization
  • Explain the business case for inclusion, and why creating objectives and tactics for inclusion will benefit your business or organization
  • Use the dimensions of diversity in your event strategy and design to create fully inclusive environments
  • Embrace your role of inclusion broker, and strategies you can use in representing the diverse people at your meetings and events
  • Recommend actions you and your organization can take to create inclusive environments
  • Commit to taking actions that create an environment of inclusion by completing an Inclusive Action Plan

Contract & Negotiation Specialist | 09.30.2021

Thursday, September 30 9:00 AM - Thursday, September 30 4:00 PM

Graciously Sponsored by:

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Cost: $499 Member/ $699 Non-Member

Domain B: Project Management | 6 Clock Hours

Contracting and negotiation are crucial—yet complex—roles for meeting professionals and understanding legal terminology and common contract clauses (and the liabilities they protect against) allows meeting professionals to negotiate from a position of strength. Even if you know what to look for, contracting is dynamic, and negotiation strategies change with market conditions, competition, and the economy. Solid knowledge of contract law and negotiation tactics enables meeting professionals to protect the interests of their organizations. With knowledge comes power, especially when it comes to legal matters.

Negotiating contracts involves managing financial and liability risks and protecting your business, particularly when considering the performance clauses (attrition and cancellation) that are standard in most venue contracts. No contracts are the same; words and phrasing vary and need to be carefully reviewed and edited. Sometimes, additional clauses must be added to balance the risk and liability between parties. And what of force majeure, indemnification, and the host of clauses that deal with issues that range from nuisances to calamities, such as construction and remodeling and incompatible groups?

It’s said the only right answer in the law is “it depends.” This certificate program will illustrate legal principles with examples from the news, the instructor, and your peers. Bring success and horror stories to share with other participants, enhance your legal knowledge, and fulfill your role to negotiate contracts that protect your organization from the financial and liability risks associated with your meetings and events.

You’ll Be Able To:

  • Explain the purpose of the primary contract clauses found in venue contracts.
  • Give examples of how contract language may result in financial or liability risk.
  • Prioritize issues for negotiation, determining “hot buttons” based on your meeting specifications.
  • Distinguish between contract language that is merely unfavorable and that which puts a party at significant financial or liability risk.
  • Negotiate key performance and liability clauses in at least three different ways so that the result is multiple options and not just a win-lose scenario.
  • Modify venue contracts based on knowledge of meetings contracts, meeting specifications, market conditions, and knowledge of the venue.

Basics Bootcamp | 10.07.2021

Thursday, October 7 9:00 AM - Thursday, October 7 4:00 PM

Cost: $499 member/ $699 non-member

Domain A: Strategic Planning | 6 clock hours

If you been involved with the design and creation of meetings and events for 10 months or 10 years, there are certain definable and demonstrable steps to ensuring successful execution, delivery and measurement. MPI’s Basics Boot Camp offers a lightning-fast deep dive into the fundamentals of successful event planning—from defining meeting goals and objectives and identifying stakeholders through meeting design, development, RPFs and contracting to food and beverage, staging, audiovisual, and more.

This certificate class touches on every element of the meeting planning process, offering you the opportunity to employ best practices for your business, make changes to your processes and procedures and ensure that your operations conform with industry-leading standards. Basics Boot Camp offers a strong foundation in the core skills and practices necessary to plan meetings and events.

If you are new to event planning—or you’ve been doing this for a while—this A-Z certificate class offers a series of best practices and must-perform tactics to ensure successful event execution for any level.

You’ll Be Able To:

• Identify meeting stakeholders and employ your role as intermediary and mediator to evaluate their needs toward designing right-fit experiences
• Define event goals and SMART objectives and employ strategies for measuring the value of your meetings
• Develop budgets and blueprints and assess potential risks associated with your meeting or event
• Manage the RFP process, conduct well-thought-out and precise site inspections, select vendors, and develop contracts
• Design your meeting using key elements that enable your organization to achieve on its meeting goals and objectives
• Manage speakers and conference content design, design room sets, work with audiovisual teams, and design technical plans
• Plan menus and arrange transportation and attendee movement plans
• Oversee pre- and post-conference meetings and onsite logistics and conduct program evaluations
• Communicate success metrics to meeting stakeholders

Event Business Fundamentals | 10.11.21

Monday, October 11 9:00 AM - Monday, October 11 4:00 PM

6 Clock Hours | Domain A: Strategic Planning

Cost: $499 Member/$699 Non-Member

Thinking like a start-up company isn’t a fad, it’s a way of reimagining the way that you do business. Every day, new and established businesses flounder trying to survive in an ever-evolving and sometimes uncertain market. How can you change the trajectory of your business’s growth? By harnessing the power of entrepreneurial leadership.

Do you often feel like you excel at helping others, extinguishing fires, and putting together the most complex logistics? If so, you likely are wondering about what is next for your business. Whether that be venturing out on your own or gaining more insight and clarity about your path of development – thinking like an entrepreneur and learning how to implement entrepreneurial strategies will get you there.

Specifically, this course will focus on how you can:

  • Develop your own business strategy.
  • Implement sales & marketing techniques to take your ideas to the next level.
  • Understand the role of personal development in entrepreneurship.
  • Execute a custom action plan for success.

At the completion of this workshop, you will be on the cutting edge of entrepreneurial strategy and thinking as you:

  • Define a process to manage long term personal and professional goals.
  • Develop tools to enhance all aspects of your business strategy.
  • Prioritize ways to create personal accountability.
  • Create a new model for thinking like an entrepreneur.

Want access to great educational content year-round for a free or reduced rate? Learn more about MPI membership here today!

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Women in Leadership | 10.14.2021

Thursday, October 14 9:00 AM - Thursday, October 14 1:00 PM

This Program Graciously Sponsored by:

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Domain E: Human Resources| 4 clock hours

Cost: $299 Member/ $399 Non-Member

Women ​play ​key ​roles ​in ​the ​hospitality ​and ​meeting ​industries, ​but ​many ​find ​it ​challenging ​to ​move ​into ​leadership ​positions. ​In ​fact, ​recent ​studies ​show ​that ​women ​are ​28% ​less ​likely ​to ​get ​an ​executive-level ​position even ​if ​they ​possess ​the ​skills ​that ​make ​other ​job ​applicants ​attractive ​candidates ​for ​CEO, ​COO, ​CMO ​, and ​CFO ​positions. ​What are the skills necessary to be considered for these types of high-level leadership roles, and how do they translate to the level of leadership you seek for your current and future career?

Learn about the key roles women play in the hospitality and meeting industries and how to overcome career obstacles to executive-level positions—or the right-fit leadership level for you. Review and learn from real-life case studies of women who have overcome adversity to excel in the meetings space, while maintaining the right balance for their personal and professional lives. Examine what ​skills they possess, the decisions they made and what actions they took to enable their industry leadership.

Analyze your own personal leadership skills using a Clifton StrengthsFinder 2.0 assessment to discover the areas you excel, and where you can fill gaps with future training and advancement. Think about where you want your career and leadership to grow in the next three to five years and create an action and development plan that advances your career, your leadership, and your influence.

You’ll Be Able To:

  • Identify the skills that help women ascend to executive leadership roles in the meeting and event industry, and self-evaluate where you excel and where you can improve
  • Utilize best-practice methods for overcoming common challenges women face in obtaining leadership opportunities
  • Follow your personal action plan for leadership success and career development and find success in right-fit leadership roles
  • Locate additional resources available to women seeking leadership roles in the meeting and event industry

Healthcare Meetings Compliance Certificate (HMCC) | 10.21.2021

Thursday, October 21 9:00 AM - Thursday, October 21 1:00 PM

Graciously Sponsored by:

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Domain A: Strategic Planning

Cost: $513.99 member / $713.99 non-member

Note: Course now includes the price ($14.99) of a digital badge credential that will ensure you and your stakeholders know that your HMCC designation is up to date.

Healthcare meeting professionals on both sides of the marketplace must balance designing and hosting events and quantifiable returns for their organizations with unprecedented and frequent changes in global healthcare compliance and regulations for their companies, their attendees, their destinations, and more. They must tackle tough regulations and adjust and readjust priorities while keeping an eye on short- and long-term survival—a tough job that requires a continuous flow of knowledge.

Invest in your future and your company’s success by participating in MPI’s Healthcare Meeting Compliance Certificate (HMCC) program, which provides a condensed foundation in key healthcare disciplines. Designed for both event strategists and their partners who need a broad understanding of a full range of regulatory topics, this program develops competency groundwork while building critical thinking skills through case studies, business simulation, discussion, and active exercises. This intensive, four-hour educational and training program provides healthcare meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech, and medical device regulatory environment.

Upon completion of this program, attendees will earn the HMCC credential signifying awareness of and competence in the latest compliance regulations that impact healthcare meetings and events.

You’ll Be Able To:

  • Utilize new healthcare compliance management skills and unique terminologies in the event planning and design process
  • Oversee process reporting management across a variety of sectors, regions, and countries
  • Meet new reporting and submission timelines and understand transfers of values, and what that means for meetings and events
  • Apply the who, what, where, and how of the Physician Payment Sunshine Act (Open Payments), and other global compliance

Course Preparation:

  • Registrants can purchase the textbook “Breaking the Code to Healthcare Compliance," and read prior to the session. Books are available for $89.95 (print) and $80.00 (e-book) and can be ordered online at meetingcompliance.com
  • This is a suggested but not required component of the HMCC Class.



Future Skills Summit | 10.22.2021

Friday, October 22 1:00 PM - Friday, October 22 5:00 PM

4 Clock Hours | Domain E: Human Resources

According to the Future of Jobs report from the World Economic Forum rapid changes and advancements in technology are radically changing the skills organizations need from employees—and that was before the pandemic accelerated the Fourth Industrial Revolution. The jobs of today and tomorrow require less tactical and logistic work (as automation and AI absorb tasks) and more human skills like creativity, emotional intelligence and persuasion.

Pre-pandemic, the World Economic Forum predicted that more than half of workers would require significant re- and upskilling by 2022, and while the global health emergency forced many meeting professionals to increase their proficiency in “tech fluency,” many haven’t considered how other future-ready skills are becoming increasingly critical for their roles and their businesses.

Join MPI’s first Future Skills Summit for a crucial look at the skills hiring managers say are gamechangers across sectors and consider who those skills are key for the meeting strategist jobs of tomorrow. We’ll discuss how human skills are supplanting tactical ones, why “skill instability” is the buzz word for 2022 and how you can prepare by focusing your professional development on the irresistible skills of tomorrow.

Then, we will deep dive into three core skills that experts say will have deliberate and urgent impact on the meeting and event space and share core knowledge and build proficiency so that you can apply next practices to your role, your meetings and your business immediately.

Curious what those skills are? Join us on October 22nd to find out.

This summit features an exciting new event platform, Remo!

Remo is an interactive virtual event platform that empowers you to grow and engage your audience. With Remo, you will be able to:

  • Roam around and join spontaneous conversations that build long-lasting relationships.
  • Feel empowered to create your own unique experience
  • Use built-in engagement tools that encourage interaction and collaboration.
  • Establish deeper connections, one-to-one or in a group setting

Learner Outcomes:

1. Discover why the workforce-ready skills of today or not the skills critical tomorrow.

2. Learn three key skills for tomorrow's workforce and how they apply to your job.

3. Discover key characteristics of these skills and learn actionable ways you can immediately use them.

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EventWISE 401: Critical Next Skills for Meeting Pros

Wednesday, October 27 11:00 AM - Friday, December 16 1:00 PM

According to the Future of Jobs report from the World Economic Forum (WEF) rapid changes and advancements in technology are radically changing the skills organizations need from employees—and that was before the pandemic accelerated the Fourth Industrial Revolution. The jobs of tomorrow require less tactical and logistic work (as automation and AI absorb tasks) and more human skills like creativity, emotional intelligence, and persuasion.

Pre-pandemic, the WEF predicted that more than half of workers would require significant re- and upskilling by 2022, and while the global health emergency forced many meeting professionals to increase their proficiency in “tech fluency,” many haven’t considered how other future-ready skills are becoming increasingly critical for their roles and their businesses.

There is a reskilling imperative for our industry, and it begins with you! Join us for this daring 15-month dive into the skills recruiters and hiring managers will specifically seek out as they search for the meeting professionals of the future. As the expansion of machine’s share of work increases into the areas of communication and interaction, we explore the job-related skills that matter for the future of our industry.

EventWISE is a micro-certificate series of discussions, collaborations, and critical education on the future skills necessary to be job-relevant and future-ready in the meeting and event industry. Complete 10 of 15 courses and earn an EventWISE: Future-Ready Event Professional certificate.

EventWISE Dates & Topics: 

  • 10/27/2021 | Creativity 
  • 11/17/2021 | Network-Building 
  • 12/15/2021 | Emotional Intelligence
  • 01/19/2022 | Improvisation 
  • 02/16/2022 | Persuasion 
  • 03/16/2022 | Conflict Management 
  • 04/20/2022 | Tech-Fluency 
  • 05/18/2022 | Change Management 
  • 06/29/2022 | Global Competence 
  • 07/20/2022 | Problem Sensitivity/Solving 
  • 08/17/2022 | Visualization 
  • 09/21/2022 | Cognitive Flexibility 
  • 10/19/2022 | Exploring Inclusion 
  • 11/16/2022 | Critical Thinking 
  • 12/14/2022 | Judgement & Decision Making 

Emergency Prep | 10.28.2021

Thursday, October 28 9:00 AM - Thursday, October 28 4:00 PM

Domain C: Risk Management | 6 clock hours

Cost: $499 Member/ $699 Non-Member

Your No. 1 role as a meeting professional isn’t executing on flawless experiences or driving business results for your organization. It’s ensuring the safety and security of the people you have brought together onsite. But if this is your most critical role, how prepared do you feel for stepping into it during a crisis or incident? And do you have the plans in place to ensure that you are successful?

Build and maintain an understanding of the risk management and emergency planning process with this six-hour certificate course, developed in partnership with the National Center for Spectator Sports Safety and Security (NCS4) at the University of Southern Mississippi. Discover processes for risk assessment and emergency preparedness, adapted from the best-in-class experts in marathons and World Cups. Deep dive into incident management strategies as needed for the prevention, preparedness, response and recovery from all-hazard emergency incidents. Discover techniques to prevent and respond to everything from ordinary incidents such as fights or drunkenness to extraordinary crimes, violence, terrorist attacks and natural disasters.

Learn how you can ensure the safety and security of all attendees, limit damage and restore services in the event of emergencies. Helping your organization host successful meetings begins with creating events that are safe and secure for all attendees and stakeholders. Give yourself the tools you need to effectively plan for and respond to crisis and deliver on your responsibility to your attendees and your organization.

You’ll Be Able To:

  • Differentiate between events and incidents for managing risk onsite at meetings and events of all kinds
  • Identify various stakeholders in communication and collaboration for meeting and event emergency preparedness
  • Apply risk assessment and management techniques to mitigate, transfer, accept and/or avoid risk
  • Implement and execute the critical components of the emergency planning process
  • Create post-event reports and lessons learned and implement tactics for continuous improvement

Med Up-Meet Up | Medical Meeting Series 11.12.2021

Friday, November 12 11:00 AM - Friday, January 8 12:30 PM

1 Clock Hour | Domain A: Strategic Planning

The MPI MD Advisory Board, and our sponsors, invite you to join our series on medical meetings.

Due to the overwhelming response to our recent webinar on The Future of Medical Meetings, MPI, in conjunction with our sponsors, presents a 4-part series that will cover important topics relevant to the current and future state of medical meetings. Due to the rapidly changing business environment, we are facing, topics will vary based on what’s relevant at the time leading up to each panel discussion. Each session will cover important regulation updates and include Q&A with a panel of global meetings and compliance experts. Each class will end with a summary of global compliance regulations and legal changes that have taken place in the previous quarter.

Each session is worth 1.5 CEU’s and a Certificate of Completion will be awarded to those who attend all 4 sessions.

Want to access more information on healthcare compliance and earn your Healthcare Meeting Compliance Certificate (HMCC) - https://www.mpi.org/education/...

Interested in becoming a member of the MPI MD Community?

Learn more about MPI MD members here: https://www.mpi.org/membership...

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Event Marketing Strategist | 11.18.2021

Thursday, November 18 9:00 AM - Thursday, November 18 1:00 PM

Domain I: Marketing | 4 clock hours

Cost: $299 Member/ $399 Non-Member

Brands use in-person, digital, and hybrid events to connect to customers. But did you know that these same events are absolute goldmines of customer data that often go unnoticed due to a lack of event marketing strategies?

With MPI’s Event Marketing Strategist certificate program, you’ll understand what it takes to meet brand goals and objectives through events—regardless of the platform. Cvent and MPI have brought together top experts to deliver an unparalleled, four-hour course focused on the purposeful and measurable practice of deploying live and virtual events to achieve brand marketing and revenue goals.

You’ll uncover “the why” behind the choices necessary to achieve objectives, and you’ll start to grow your role from logistician to strategist by delivering impactful attendee experiences that bring systematic returns to your clients’ bottom lines.

Through the program, you’ll learn how to uncover invaluable data that will drive bottom-line results, and your value as a meeting and event professional will skyrocket as a result.

During this Program You’ll Explore:

  • The business case for modernized event marketing
  • Outcomes-based event strategy design
  • Multi-channel promotional strategies, tactics, and tools
  • Impactful attendee experiences and systematic achievement of ROO (return on objectives)
  • Customer and event intelligence through technology
  • Insights to achieve ROI (return on investment)

At the completion of the program You’ll Be Able To:

  • Design an outcomes-based event strategy including critical event marketing metrics and key performance indicators (KPIs).
  • Make the business case for how live in-person and digital marketing events can drive bottom-line business results for your organization.
  • Design, build, and execute a full-scale marketing event strategy and plan and achieve desired outcomes.
  • Deliver an impactful attendee experience.
  • Utilize common tools and technology in gathering event marketing intelligence.
  • Use best-in-class tactics to achieve systematic ROI and ROO, with measurement and revenue attribution.

Meetings Outlook: Future Predictions for the Business of Meetings

Friday, November 19 11:00 AM - Friday, November 19 12:00 PM

1 Clock Hour | Domain A: Strategic Planning

Meetings Outlook & Twine Virtual Networking Event

Join us for a Meetings Outlook update on the future predictions for the business of meetings and a virtual networking event through using the new cutting edge Twine technology. Given the reality of the current pandemic, meeting professionals are finding it nearly impossible to make decisions related to the business of events. What will the conditions look like in the next year? What will the new reality look like? And how are other meeting professionals overcoming current obstacles to grow business? Much is uncertain, but current projections can help. After the Meetings Outlook, we will use Twine to network and continue the conversation on the future business of meetings.

Learner Outcomes:

1. Review the forecast for events in the coming year, including a budget, attendance, and business conditions.

2. Deep dive into trends that matter and discuss the next steps with your peers.

3. Using Twine, we will continue the conversation face to face on how these trends affect you and the future of your meetings.

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Inclusive Event Strategist | 12.02.2021

Thursday, December 2 9:00 AM - Thursday, December 2 1:00 PM

Domain G: Meeting or Event Design| 4 clock hours

Cost: $299 Member/ $399 Non-Member

The Spirit of Inclusion goes beyond basic legal compliance to welcoming and embracing the many aspects of diversity and different perspectives that create powerful experiences and environments for problem-solving, innovation and success. Inclusion is the right thing to do … but it also enhances business value and profits for organizations when they send the right messages to audiences and embrace all the ways in which people are different.

MPI’s Inclusive Events Strategist certificate focuses on practical actions that meeting professionals on both sides of the marketplace can take to create inclusive environments at their events. Explore the different dimensions of diversity to ensure the full and respectful participation of all participants and attendees, as well as your role as an inclusion broker for the diverse groups you represent.

Explore recent MPI Foundation research conducted by the New York University Jonathan M. Tisch Center of Hospitality and discover where meeting professionals are excelling in the creation of welcoming environments, and the areas where they could improve in enhancing the experience for diverse groups. Meanwhile, gain access to more than 350 best practices for designing and executing inclusive experiences that embrace all your diverse attendees.

MPI’s focus is not on changing individual beliefs or ideas. Our goal is to explore the topic of inclusion and its relationship to the success of events and to provide strategies and actions that you can take to create inclusive experiences.

You’ll Be Able To:

  • Utilize key findings from MPI research on inclusion to make the business case for greater efforts toward welcoming environments at your organization
  • Explain the business case for inclusion, and why creating objectives and tactics for inclusion will benefit your business or organization
  • Use the dimensions of diversity in your event strategy and design to create fully inclusive environments
  • Embrace your role of inclusion broker, and strategies you can use in representing the diverse people at your meetings and events
  • Recommend actions you and your organization can take to create inclusive environments
  • Commit to taking actions that create an environment of inclusion by completing an Inclusive Action Plan

Emergency Prep | 12.09.2021

Thursday, December 9 9:00 AM - Thursday, December 9 4:00 PM

Domain C: Risk Management | 6 clock hours

Cost: $499 Member/ $699 Non-Member

Your No. 1 role as a meeting professional isn’t executing flawless experiences or driving business results for your organization. It’s ensuring the safety and security of the people you have brought together onsite. But if this is your most critical role, how prepared do you feel for stepping into it during a crisis or incident? And do you have the plans in place to ensure that you are successful?

Build and maintain an understanding of the risk management and emergency planning process with this six-hour certificate course, developed in partnership with the National Center for Spectator Sports Safety and Security (NCS4) at the University of Southern Mississippi. Discover processes for risk assessment and emergency preparedness, adapted from the best-in-class experts in marathons and World Cups. Deep dive into incident management strategies as needed for the prevention, preparedness, response, and recovery from all-hazard emergency incidents. Discover techniques to prevent and respond to everything from ordinary incidents such as fights or drunkenness to extraordinary crimes, violence, terrorist attacks, and natural disasters.

Learn how you can ensure the safety and security of all attendees, limit damage, and restore services in the event of emergencies. Helping your organization host successful meetings begins with creating events that are safe and secure for all attendees and stakeholders. Give yourself the tools you need to effectively plan for and respond to crisis and deliver on your responsibility to your attendees and your organization.

You’ll Be Able To:

  • Differentiate between events and incidents for managing risk onsite at meetings and events of all kinds
  • Identify various stakeholders in communication and collaboration for meeting and event emergency preparedness
  • Apply risk assessment and management techniques to mitigate, transfer, accept and/or avoid risk
  • Implement and execute the critical components of the emergency planning process
  • Create post-event reports and lessons learned and implement tactics for continuous improvement

Event Data Analysis | 12.16.21

Thursday, December 16 9:00 AM - Thursday, December 16 4:00 PM

6 Clock Hours | Domain A: Strategic Planning

Cost: $499 Members/$699 Non-Members 

Format: 3-hour lecture | 3-hour workshop

The Event Data Analyst course can best be described as a practitioner’s journey from problem identification to the presentation of recommendations.

As our roles continue to evolve within the meetings industry, becoming more strategic is at the core of our evolution. But what does it mean to be strategic?

Being strategic is not only a critical attribute of leadership but also involves the ongoing practice of making informed decisions, which are based on data, not intuition. As an event strategist, you need the ability to think critically, with a lens that supports overarching goals. You need to be able to extract insights from data and determine the next steps. You need to compare and contrast solutions. You need to form and communicate recommendations in ways stakeholders and executives can easily understand.

At the completion of the program, you'll be able to:

  • Develop an outline for a written business case in the form of a SlideDoc.
  • Define techniques for problem identification.
  • Identify industry trends related to the problem.
  • Identify various data sources.
  • Manage a raw data file and derive insights.
  • Compare a recommendation to alternative solutions.

Want access to great educational content year-round for a free or reduced rate? Learn more about MPI membership here today!

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