3 Clock Hours | Domain E: Human Resources
This session is graciously sponsored by:
Let's face it -- 2020 and even 2021 have been tremendously difficult, if not traumatic for our industry and its professionals. The pandemic sent us reeling as we worked to overcome new, daily obstacles while constantly questioning if we could keep up. In a profession that is consistently ranked one of the most stressful jobs, it is crucial that we stop and reflect on what we can do individually and collectively to move the needle on our own well-being as we also consider that of our attendees. So where do you start? Well, with YOU. Join us for the final installment of our 2021 Future Forward series where we will hear from subject matter experts on topics such as:
11:00 am | Welcome and Intro
11:05 am | Wellness Activation Powered by the Byte-Size Wellness Academy
11:10 am | Recovering from Burnout with Dr. Kate Steiner
11:50 am | Q & A with Dr. Kate Steiner
12:00 pm | Wellness Activation Powered by the Byte-Size Wellness Academy
12:05 pm |Cultivating Confidence with James T. Robilotta & Tina VanSteenbergen
12:45 pm | Q & A with James T. Robilotta & Tina VanSteenbergen
12:55 pm | Wellness Activation Powered by the Byte-Size Wellness Academy
1:00 pm | Overcoming Fear with Darryl Bellamy
1:40 pm | Q&A with Darryl Bellamy
2:00 pm | MPI Updates & Closing Remarks
Recovering from Burnout | Dr. Kate Steiner
When it comes to preventing burns, we actively engage in many ways from using sunscreen to observing “caution hot liquid” warnings. However, we do not always apply that same prevention strategy to our life in regard to burnout. This workshop will introduce you to a self-reflective process used to create a personalized sustainability and wellness plan. This plan is focused on honoring that career influences your life and happiness. This is not about finding balance but rather creating a plan that allows you to observe your wellness, prepare for burn events and recover in your personal way. By using this model, you will develop stronger resilience and build a practice of addressing burn events in your life.
You will...
Resilience Reminder: Your job has changed, the world is complicated, AND you still got this | James T. Robilotta & Tina VanSteenbergen
For those who plan events, the last 20 months have probably felt like one long fire-alarm going off in the middle of your conference. Between mandates, supply chains, company policies, and more people being allergic to gluten, your role as meeting planners has been a series of ever-moving targets. It can be hard to do what you love when what you love looks different. And. You are here today, navigating the new and moving forward. You have proven your capability, your capacity, and your creativity week after week. But even in all you have overcome and adapted to, it can be difficult to acknowledge your success. In this hysterical, powerful, and motivational session, you will get out of your head, rewrite internal stories, and honor your resilience. Because you are worth it, and because doing so is the key to confidently moving forward.
You will...
Fearful to more Fearless Moments: Identifying and leveraging your Uncertainty, Worry & FEAR | Darryl Bellamy
Will, my industry ever be the same, will this uncertainty last forever? Am I up for it? Those may be a few questions going through your mind regarding what the future holds for you, your team, and the industry. You might have forgotten, but you are built to handle it. You are up for the challenge. Living in a period marked by constant change can lead to anxiety and fear about what is to come, sometimes paralyzing. Unfortunately, fear itself will never entirely go away, so to thrive, you must learn how your fear and worry can benefit you if harnessed correctly. This session will allow you to identify the fears holding you back and consider the root causes of that fear. You'll gain practical strategies to reframe your fear and uncertainty in the new year while feeling more connected to your peers. You'll leave with tools to not only help yourself but those you lead and serve as well.
You will...
This session is powered by:
Communicate in Any Language - Everything you say, translated on the fly.
Accessibility
Accessibility Features:
Accommodation Request Contact: MPIAcademy@mpiweb.org
Domain A: Strategic Planning| 6 clock hours
Cost: $499 Member/ $699 Non-Member
As automation and AI increasingly create efficiencies in the modern workforce, meeting professionals must embrace a role that is shifting increasingly into the strategic space. But what does that mean, and what future-ready skills are required to thrive in an environment where you do have a seat at the table? The first steps are understanding the value that your meetings drive for your business, and more importantly, being able to articulate that value to senior members of your organization.
You need to be able to create, design, and execute meetings that help your organization achieve five-year business goals and key performance indicators (KPIs) and that drive efficiency in the workplace, and you must be able to demonstrate in quantifiable ways how your meetings positively impact revenues, profits, and cost-savings for your business. You are no longer a meeting planner; you are a strategist that drives significant growth for your organization, and you know how to articulate that value in meaningful ways to business leaders.
Meeting professionals must understand the value of their events to ensure that they successfully achieve business goals and objectives, justify costs, design authentic and deliberate experiences, and improve their events over time. Understanding and demonstrating the role meetings play in driving organizational growth and effectiveness is an integral, future-ready skill that fuels better, more strategic meetings and events and motivates businesses to look at their meeting managers as strategic and essential players on senior leadership teams.
You can be a key player and business leader in your organization … if you position yourself as a strategist and consultant who can drive growth and value through the utilization of an important business tool—meetings and events.
You’ll Be Able To:
Cost: $499 Member/ $699 Non-Member
Domain B: Project Management | 6 Clock Hours
Contracting and negotiation are crucial—yet complex—roles for meeting professionals and understanding legal terminology and common contract clauses (and the liabilities they protect against) allows meeting professionals to negotiate from a position of strength. Even if you know what to look for, contracting is dynamic, and negotiation strategies change with market conditions, competition, and the economy. Solid knowledge of contract law and negotiation tactics enables meeting professionals to protect the interests of their organizations. With knowledge comes power, especially when it comes to legal matters.
Negotiating contracts involves managing financial and liability risks and protecting your business, particularly when considering the performance clauses (attrition and cancellation) that are standard in most venue contracts. No contracts are the same; words and phrasing vary and need to be carefully reviewed and edited. Sometimes, additional clauses must be added to balance the risk and liability between parties. And what of force majeure, indemnification, and the host of clauses that deal with issues that range from nuisances to calamities, such as construction and remodeling and incompatible groups?
It’s said the only right answer in the law is “it depends.” This certificate program will illustrate legal principles with examples from the news, the instructor, and your peers. Bring success and horror stories to share with other participants, enhance your legal knowledge, and fulfill your role to negotiate contracts that protect your organization from the financial and liability risks associated with your meetings and events.
You’ll Be Able To:
1 Clock Hour | Domain G: Meeting or Event Design
This session is graciously sponsored by
Internal events aren’t just about the next happy hour or employee training. Marquee events like your sales kickoffs (SKOs) or companywide are rally points that can springboard success for the next year. Last year leaders learned how to create impactful events virtually. As you plan to kick off 2022, you need to embrace the new hybrid world – whether you host a hybrid event, or need to be prepared for in-person, virtual, or hybrid as market conditions change. Join us to learn how the right technology tool can help you plan for an event in any format – virtual, in-person, and hybrid. You’ll learn everything, from best practices for using enterprise-grade video streaming, to audience engagement tools, networking, and feedback surveys to ensure your SKO or companywide is a dynamic and energizing event that will prepare your teams to WIN in 2022.
In this webinar we will discuss:
A proud supporter of:
This session is powered by:
Communicate in Any Language - Everything you say, translated on the fly.
Accessibility
Platform: Zoom Meetings (more information)
Accessibility Features:
Accommodation Request Contact: MPIAcademy@mpiweb.org
According to the Future of Jobs report from the World Economic Forum (WEF) rapid changes and advancements in technology are radically changing the skills organizations need from employees—and that was before the pandemic accelerated the Fourth Industrial Revolution. The jobs of tomorrow require less tactical and logistic work (as automation and AI absorb tasks) and more human skills like creativity, emotional intelligence, and persuasion.
Pre-pandemic, the WEF predicted that more than half of workers would require significant re- and upskilling by 2022, and while the global health emergency forced many meeting professionals to increase their proficiency in “tech fluency,” many haven’t considered how other future-ready skills are becoming increasingly critical for their roles and their businesses.
There is a reskilling imperative for our industry, and it begins with you! Join us for this daring 15-month dive into the skills recruiters and hiring managers will specifically seek out as they search for the meeting professionals of the future. As the expansion of machine’s share of work increases into the areas of communication and interaction, we explore the job-related skills that matter for the future of our industry.
EventWISE is a micro-certificate series of discussions, collaborations, and critical education on the future skills necessary to be job-relevant and future-ready in the meeting and event industry. Complete 10 of 15 courses and earn an EventWISE: Future-Ready Event Professional certificate.
EventWISE Dates & Topics:
6 Clock Hours | Domain A: Strategic Planning
Cost: $499 Members/$699 Non-Members
Format: 3-hour lecture | 3-hour workshop
The Event Data Analyst course can best be described as a practitioner’s journey from problem identification to the presentation of recommendations.
As our roles continue to evolve within the meetings industry, becoming more strategic is at the core of our evolution. But what does it mean to be strategic?
Being strategic is not only a critical attribute of leadership but also involves the ongoing practice of making informed decisions, which are based on data, not intuition. As an event strategist, you need the ability to think critically, with a lens that supports overarching goals. You need to be able to extract insights from data and determine the next steps. You need to compare and contrast solutions. You need to form and communicate recommendations in ways stakeholders and executives can easily understand.
At the completion of the program, you'll be able to:
Want access to great educational content year-round for a free or reduced rate? Learn more about MPI membership here today!
This session is powered by:
Communicate in Any Language - Everything you say, translated on the fly.
Please note that this specific offering is virtual in conjunction with the National Trade Show Alliance Conference.
Domain A: Strategic Planning
Cost: $513.99 USD
Note: Course now includes the price ($14.99) of a digital badge credential that will ensure you and your stakeholders know that your HMCC designation is up to date.
Healthcare meeting professionals on both sides of the marketplace must balance designing and hosting events and quantifiable returns for their organizations with unprecedented and frequent changes in global healthcare compliance and regulations for their companies, their attendees, their destinations, and more. They must tackle tough regulations and adjust and readjust priorities while keeping an eye on short- and long-term survival—a tough job that requires a continuous flow of knowledge.
Invest in your future and your company’s success by participating in MPI’s Healthcare Meeting Compliance Certificate (HMCC) program, which provides a condensed foundation in key healthcare disciplines. Designed for both event strategists and their partners who need a broad understanding of a full range of regulatory topics, this program develops competency groundwork while building critical thinking skills through case studies, business simulation, discussion, and active exercises. This intensive, four-hour educational and training program provides healthcare meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech, and medical device regulatory environment.
Upon completion of this program, attendees will earn the HMCC credential signifying awareness of and competence in the latest compliance regulations that impact healthcare meetings and events.
You’ll Be Able To:
Course Preparation:
4 Clock Hours | Domain A: Strategic Planning or Domain G: Meeting or Event Design
Members $299/Non-Members $399
Program Overview
Research indicates that while meeting and event professionals continue to plan safe, engaging events using virtual and hybrid platforms or in-person, the question still remains, what is next? How do we prepare for a world of events where attendee hesitation still exists?
When designing an event, attendee safety is always top of mind, but taking safety to the next level and focusing on attendee wellness is the next step in industry recovery.
Join us for a four-hour course where we will discuss the primary components of holistic attendee wellness, and how you can apply event marketing and design principles to create a sense of safety, belonging, and mental peace for your attendees using the eight dimensions of wellness as a learning framework. As a bonus, you will walk away with knowledge on how wellness can also benefit you as a professional.
Course Details
At the completion of this program, you’ll be able to:
Participants of this course receive
4 Clock Hours | Domain A: Strategic Planning or Domain G: Meeting or Event Design
Members $299/Non-Members $399
Program Overview
Research indicates that while meeting and event professionals continue to plan safe, engaging events using virtual and hybrid platforms or in-person, the question still remains, what is next? How do we prepare for a world of events where attendee hesitation still exists?
When designing an event, attendee safety is always top of mind, but taking safety to the next level and focusing on attendee wellness is the next step in industry recovery.
Join us for a four-hour course where we will discuss the primary components of holistic attendee wellness, and how you can apply event marketing and design principles to create a sense of safety, belonging, and mental peace for your attendees using the eight dimensions of wellness as a learning framework. As a bonus, you will walk away with knowledge on how wellness can also benefit you as a professional.
Course Details
At the completion of this program, you’ll be able to:
Participants of this course receive
According to the Future of Jobs report from the World Economic Forum (WEF) rapid changes and advancements in technology are radically changing the skills organizations need from employees—and that was before the pandemic accelerated the Fourth Industrial Revolution. The jobs of tomorrow require less tactical and logistic work (as automation and AI absorb tasks) and more human skills like creativity, emotional intelligence, and persuasion.
Pre-pandemic, the WEF predicted that more than half of workers would require significant re- and upskilling by 2022, and while the global health emergency forced many meeting professionals to increase their proficiency in “tech fluency,” many haven’t considered how other future-ready skills are becoming increasingly critical for their roles and their businesses.
There is a reskilling imperative for our industry, and it begins with you! Join us for this daring 15-month dive into the skills recruiters and hiring managers will specifically seek out as they search for the meeting professionals of the future. As the expansion of machine’s share of work increases into the areas of communication and interaction, we explore the job-related skills that matter for the future of our industry.
EventWISE is a micro-certificate series of discussions, collaborations, and critical education on the future skills necessary to be job-relevant and future-ready in the meeting and event industry. Complete 10 of 15 courses and earn an EventWISE: Future-Ready Event Professional certificate.
EventWISE Dates & Topics:
Cost: $499 Member/ $699 Non-Member
Domain B: Project Management | 6 Clock Hours
Contracting and negotiation are crucial—yet complex—roles for meeting professionals and understanding legal terminology and common contract clauses (and the liabilities they protect against) allows meeting professionals to negotiate from a position of strength. Even if you know what to look for, contracting is dynamic, and negotiation strategies change with market conditions, competition, and the economy. Solid knowledge of contract law and negotiation tactics enables meeting professionals to protect the interests of their organizations. With knowledge comes power, especially when it comes to legal matters.
Negotiating contracts involves managing financial and liability risks and protecting your business, particularly when considering the performance clauses (attrition and cancellation) that are standard in most venue contracts. No contracts are the same; words and phrasing vary and need to be carefully reviewed and edited. Sometimes, additional clauses must be added to balance the risk and liability between parties. And what of force majeure, indemnification, and the host of clauses that deal with issues that range from nuisances to calamities, such as construction and remodeling and incompatible groups?
It’s said the only right answer in the law is “it depends.” This certificate program will illustrate legal principles with examples from the news, the instructor, and your peers. Bring success and horror stories to share with other participants, enhance your legal knowledge, and fulfill your role to negotiate contracts that protect your organization from the financial and liability risks associated with your meetings and events.
You’ll Be Able To:
Domain C: Risk Management | 6 clock hours
Cost: $499 Member/ $699 Non-Member
Your No. 1 role as a meeting professional isn’t executing flawless experiences or driving business results for your organization. It’s ensuring the safety and security of the people you have brought together onsite. But if this is your most critical role, how prepared do you feel for stepping into it during a crisis or incident? And do you have the plans in place to ensure that you are successful?
Build and maintain an understanding of the risk management and emergency planning process with this six-hour certificate course, developed in partnership with the National Center for Spectator Sports Safety and Security (NCS4) at the University of Southern Mississippi. Discover processes for risk assessment and emergency preparedness, adapted from the best-in-class experts in marathons and World Cups. Deep dive into incident management strategies as needed for the prevention, preparedness, response, and recovery from all-hazard emergency incidents. Discover techniques to prevent and respond to everything from ordinary incidents such as fights or drunkenness to extraordinary crimes, violence, terrorist attacks, and natural disasters.
Learn how you can ensure the safety and security of all attendees, limit damage, and restore services in the event of emergencies. Helping your organization host successful meetings begins with creating events that are safe and secure for all attendees and stakeholders. Give yourself the tools you need to effectively plan for and respond to crisis and deliver on your responsibility to your attendees and your organization.
You’ll Be Able To:
This session is powered by:Domain G: Meeting or Event Design| 4 clock hours
Cost: $299 Member/ $399 Non-Member
The Spirit of Inclusion goes beyond basic legal compliance to welcoming and embracing the many aspects of diversity and different perspectives that create powerful experiences and environments for problem-solving, innovation and success. Inclusion is the right thing to do … but it also enhances business value and profits for organizations when they send the right messages to audiences and embrace all the ways in which people are different.
MPI’s Inclusive Events Strategist certificate focuses on practical actions that meeting professionals on both sides of the marketplace can take to create inclusive environments at their events. Explore the different dimensions of diversity to ensure the full and respectful participation of all participants and attendees, as well as your role as an inclusion broker for the diverse groups you represent.
Explore recent MPI Foundation research conducted by the New York University Jonathan M. Tisch Center of Hospitality and discover where meeting professionals are excelling in the creation of welcoming environments, and the areas where they could improve in enhancing the experience for diverse groups. Meanwhile, gain access to more than 350 best practices for designing and executing inclusive experiences that embrace all your diverse attendees.
MPI’s focus is not on changing individual beliefs or ideas. Our goal is to explore the topic of inclusion and its relationship to the success of events and to provide strategies and actions that you can take to create inclusive experiences.
You’ll Be Able To:
Domain A: Strategic Planning| 4 clock hours
Cost: $299 Member/ $399 Non-Member
With the launch of the UN Sustainable Development Goals in 2015, the government and industry have refocused toward the 2030 achievement of responsible targets from poverty, hunger, and education to climate action, clean energy, and sustainable growth. These 17 goals have filtered through all levels of business, including meetings and events.
As the meeting and event industry looks for solutions to the climate crisis, plastic pollution, and other world challenges, the potential increases for our sector to be a force for good. Humans will always gather for face-to-face connection, so the challenge for today's event professionals remains—how can we plan those gatherings in ways that preserve the planet for future generations?
Through MPI's Sustainable Event Strategist Certificate Program, discover how to view the event planning process through the lens of sustainability. Learn tactical best practices for reducing the environmental impact of your events and explore how to create a culture of sustainable decision-making throughout your planning process.
Sustainability isn't just a matter of protecting the planet — it's a matter of relevance. In today's world, a robust sustainability strategy is vital for meeting your stakeholders' expectations and maintaining event credibility. In this program, learn how to plan your event with sustainability as a core value, as well as measure and share results to build stakeholder trust.
You’ll Be Able To:
According to the Future of Jobs report from the World Economic Forum (WEF) rapid changes and advancements in technology are radically changing the skills organizations need from employees—and that was before the pandemic accelerated the Fourth Industrial Revolution. The jobs of tomorrow require less tactical and logistic work (as automation and AI absorb tasks) and more human skills like creativity, emotional intelligence, and persuasion.
Pre-pandemic, the WEF predicted that more than half of workers would require significant re- and upskilling by 2022, and while the global health emergency forced many meeting professionals to increase their proficiency in “tech fluency,” many haven’t considered how other future-ready skills are becoming increasingly critical for their roles and their businesses.
There is a reskilling imperative for our industry, and it begins with you! Join us for this daring 15-month dive into the skills recruiters and hiring managers will specifically seek out as they search for the meeting professionals of the future. As the expansion of machine’s share of work increases into the areas of communication and interaction, we explore the job-related skills that matter for the future of our industry.
EventWISE is a micro-certificate series of discussions, collaborations, and critical education on the future skills necessary to be job-relevant and future-ready in the meeting and event industry. Complete 10 of 15 courses and earn an EventWISE: Future-Ready Event Professional certificate.
EventWISE Dates & Topics:
Domain A: Strategic Planning| 6 clock hours
Cost: $499 Member/ $699 Non-Member
As automation and AI increasingly create efficiencies in the modern workforce, meeting professionals must embrace a role that is shifting increasingly into the strategic space. But what does that mean, and what future-ready skills are required to thrive in an environment where you do have a seat at the table? The first steps are understanding the value that your meetings drive for your business, and more importantly, being able to articulate that value to senior members of your organization.
You need to be able to create, design, and execute meetings that help your organization achieve five-year business goals and key performance indicators (KPIs) and that drive efficiency in the workplace, and you must be able to demonstrate in quantifiable ways how your meetings positively impact revenues, profits, and cost-savings for your business. You are no longer a meeting planner; you are a strategist that drives significant growth for your organization, and you know how to articulate that value in meaningful ways to business leaders.
Meeting professionals must understand the value of their events to ensure that they successfully achieve business goals and objectives, justify costs, design authentic and deliberate experiences, and improve their events over time. Understanding and demonstrating the role meetings play in driving organizational growth and effectiveness is an integral, future-ready skill that fuels better, more strategic meetings and events and motivates businesses to look at their meeting managers as strategic and essential players on senior leadership teams.
You can be a key player and business leader in your organization … if you position yourself as a strategist and consultant who can drive growth and value through the utilization of an important business tool—meetings and events.
You’ll Be Able To:
4 Clock Hours | Domain A: Strategic Planning or Domain G: Meeting or Event Design
Members $299/Non-Members $399
Program Overview
Research indicates that while meeting and event professionals continue to plan safe, engaging events using virtual and hybrid platforms or in-person, the question still remains, what is next? How do we prepare for a world of events where attendee hesitation still exists?
When designing an event, attendee safety is always top of mind, but taking safety to the next level and focusing on attendee wellness is the next step in industry recovery.
Join us for a four-hour course where we will discuss the primary components of holistic attendee wellness, and how you can apply event marketing and design principles to create a sense of safety, belonging, and mental peace for your attendees using the eight dimensions of wellness as a learning framework. As a bonus, you will walk away with knowledge on how wellness can also benefit you as a professional.
Course Details
At the completion of this program, you’ll be able to:
Participants of this course receive
Domain A: Strategic Planning
Cost: $513.99 member / $713.99 non-member
Note: Course now includes the price ($14.99) of a digital badge credential that will ensure you and your stakeholders know that your HMCC designation is up to date.
Healthcare meeting professionals on both sides of the marketplace must balance designing and hosting events and quantifiable returns for their organizations with unprecedented and frequent changes in global healthcare compliance and regulations for their companies, their attendees, their destinations, and more. They must tackle tough regulations and adjust and readjust priorities while keeping an eye on short- and long-term survival—a tough job that requires a continuous flow of knowledge.
Invest in your future and your company’s success by participating in MPI’s Healthcare Meeting Compliance Certificate (HMCC) program, which provides a condensed foundation in key healthcare disciplines. Designed for both event strategists and their partners who need a broad understanding of a full range of regulatory topics, this program develops competency groundwork while building critical thinking skills through case studies, business simulation, discussion, and active exercises. This intensive, four-hour educational and training program provides healthcare meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech, and medical device regulatory environment.
Upon completion of this program, attendees will earn the HMCC credential signifying awareness of and competence in the latest compliance regulations that impact healthcare meetings and events.
You’ll Be Able To:
Course Preparation:
2 Clock Hours | Domain A: Strategic Planning
Cost: $163.99 member / $213.99 non-member
Global compliance regulations are constantly changing. This refresh course is required every two years for recipients of the Healthcare Meetings Compliance Certificate and ensures that attendees are aware of and can apply healthcare meeting compliance regulations, cross-border compliance, CMS Open Payments changes and updates, the EFPIA Disclosure Code and other trends. Meeting Professionals International (MPI) requires all current HMCCs to attend a refresh webinar on the second anniversary of their class date.
Participants Also Receive:
Domain E: Human Resources| 4 clock hours
Cost: $299 Member/ $399 Non-Member
Women play key roles in the hospitality and meeting industries, but many find it challenging to move into leadership positions. In fact, recent studies show that women are 28% less likely to get an executive-level position even if they possess the skills that make other job applicants attractive candidates for CEO, COO, CMO, and CFO positions. What are the skills necessary to be considered for these types of high-level leadership roles, and how do they translate to the level of leadership you seek for your current and future career?
Learn about the key roles women play in the hospitality and meeting industries and how to overcome career obstacles to executive-level positions—or the right-fit leadership level for you. Review and learn from real-life case studies of women who have overcome adversity to excel in the meetings space, while maintaining the right balance for their personal and professional lives. Examine what skills they possess, the decisions they made and what actions they took to enable their industry leadership.
Analyze your own personal leadership skills using a Clifton StrengthsFinder 2.0 assessment to discover the areas you excel, and where you can fill gaps with future training and advancement. Think about where you want your career and leadership to grow in the next three to five years and create an action and development plan that advances your career, your leadership, and your influence.
You’ll Be Able To:
According to the Future of Jobs report from the World Economic Forum (WEF) rapid changes and advancements in technology are radically changing the skills organizations need from employees—and that was before the pandemic accelerated the Fourth Industrial Revolution. The jobs of tomorrow require less tactical and logistic work (as automation and AI absorb tasks) and more human skills like creativity, emotional intelligence, and persuasion.
Pre-pandemic, the WEF predicted that more than half of workers would require significant re- and upskilling by 2022, and while the global health emergency forced many meeting professionals to increase their proficiency in “tech fluency,” many haven’t considered how other future-ready skills are becoming increasingly critical for their roles and their businesses.
There is a reskilling imperative for our industry, and it begins with you! Join us for this daring 15-month dive into the skills recruiters and hiring managers will specifically seek out as they search for the meeting professionals of the future. As the expansion of machine’s share of work increases into the areas of communication and interaction, we explore the job-related skills that matter for the future of our industry.
EventWISE is a micro-certificate series of discussions, collaborations, and critical education on the future skills necessary to be job-relevant and future-ready in the meeting and event industry. Complete 10 of 15 courses and earn an EventWISE: Future-Ready Event Professional certificate.
EventWISE Dates & Topics:
Cost: $499 member/ $699 non-member
Domain A: Strategic Planning | 6 clock hours
If you have been involved with the design and creation of meetings and events for 10 months or 10 years, there are certain definable and demonstrable steps to ensuring successful execution, delivery and measurement. MPI’s Basics Boot Camp offers a lightning-fast deep dive into the fundamentals of successful event planning—from defining meeting goals and objectives and identifying stakeholders through meeting design, development, RPFs, and contracting to food and beverage, staging, audiovisual, and more.
This certificate class touches on every element of the meeting planning process, offering you the opportunity to employ best practices for your business, make changes to your processes and procedures and ensure that your operations conform with industry-leading standards. Basics Boot Camp offers a strong foundation in the core skills and practices necessary to plan meetings and events.
If you are new to event planning—or you’ve been doing this for a while—this A-Z certificate class offers a series of best practices and must-perform tactics to ensure successful event execution for any level.
You’ll Be Able To:
• Identify meeting stakeholders and employ your role as intermediary and mediator to evaluate their needs toward designing right-fit experiences
• Define event goals and SMART objectives and employ strategies for measuring the value of your meetings
• Develop budgets and blueprints and assess potential risks associated with your meeting or event
• Manage the RFP process, conduct well-thought-out and precise site inspections, select vendors, and develop contracts
• Design your meeting using key elements that enable your organization to achieve its meeting goals and objectives
• Manage speakers and conference content design, design room sets, work with audiovisual teams, and design technical plans
• Plan menus and arrange transportation and attendee movement plans
• Oversee pre-and post-conference meetings and onsite logistics and conduct program evaluations
• Communicate success metrics to meeting stakeholders
Domain I: Marketing | 4 clock hours
Cost: $299 Member/ $399 Non-Member
Brands use in-person, digital, and hybrid events to connect to customers. But did you know that these same events are absolute goldmines of customer data that often go unnoticed due to a lack of event marketing strategies?
With MPI’s Event Marketing Strategist certificate program, you’ll understand what it takes to meet brand goals and objectives through events—regardless of the platform. Cvent and MPI have brought together top experts to deliver an unparalleled, four-hour course focused on the purposeful and measurable practice of deploying live and virtual events to achieve brand marketing and revenue goals.
You’ll uncover “the why” behind the choices necessary to achieve objectives, and you’ll start to grow your role from logistician to strategist by delivering impactful attendee experiences that bring systematic returns to your clients’ bottom lines.
Through the program, you’ll learn how to uncover invaluable data that will drive bottom-line results, and your value as a meeting and event professional will skyrocket as a result.
During this Program You’ll Explore:
At the completion of the program You’ll Be Able To:
4 Clock Hours | Domain E: Human Resources or Domain F: Stakeholder Management
Cost: $299 Member/ $399 Non-Member
The Event Leadership Strategist Certificate Course is a 4-hour course designed for new to mid-level professionals who want to develop and strengthen their unique leadership voice. This class will help you define, own, and share your personal leadership voice to make you a more competitive and confident professional within the meetings & events industry.
The Event Leadership Strategist course is an essential part of the career strategy for every professional within the meetings & events industry. Whether you have been in the business many years or are just getting started, you will benefit from the clarity of understanding your leadership voice and the power it holds.
Make an Impact
The Event Leadership Strategist Certificate Course will help you professionally distinguish yourself by:
Despite decades of research, millions of leadership articles & books, there is no widely accepted definition of leadership. That is because each person’s approach to leadership is as unique as the leader. Attend this session to get clear on your unique leadership and breakthrough the career barriers holding you back from your next level of success.
Bust Leadership Myths
The world is ripe with myths about leadership such as:
Join this course to challenge assumptions that may be holding you back. As John Quincy Adams said, “if your actions inspire others to dream more, learn more, do more and become more, you are a leader!”
Get the Edge in Life and Leadership:
Increase your effectiveness and influence by improving the clarity and strength of your leadership voice. This session is for mold-breaking, high-impact leaders to identify their unique skills and leadership perspective, so they can lead in unexpected ways and achieve unprecedented results.
Want access to great educational content year-round for a free or reduced rate? Learn more about MPI membership here today!
This session is powered by:
Communicate in Any Language - Everything you say, translated on the fly.
Cost: $499 Member/ $699 Non-Member
Domain B: Project Management | 6 Clock Hours
Contracting and negotiation are crucial—yet complex—roles for meeting professionals and understanding legal terminology and common contract clauses (and the liabilities they protect against) allows meeting professionals to negotiate from a position of strength. Even if you know what to look for, contracting is dynamic, and negotiation strategies change with market conditions, competition, and the economy. Solid knowledge of contract law and negotiation tactics enables meeting professionals to protect the interests of their organizations. With knowledge comes power, especially when it comes to legal matters.
Negotiating contracts involves managing financial and liability risks and protecting your business, particularly when considering the performance clauses (attrition and cancellation) that are standard in most venue contracts. No contracts are the same; words and phrasing vary and need to be carefully reviewed and edited. Sometimes, additional clauses must be added to balance the risk and liability between parties. And what of force majeure, indemnification, and the host of clauses that deal with issues that range from nuisances to calamities, such as construction and remodeling and incompatible groups?
It’s said the only right answer in the law is “it depends.” This certificate program will illustrate legal principles with examples from the news, the instructor, and your peers. Bring success and horror stories to share with other participants, enhance your legal knowledge, and fulfill your role to negotiate contracts that protect your organization from the financial and liability risks associated with your meetings and events.
You’ll Be Able To:
According to the Future of Jobs report from the World Economic Forum (WEF) rapid changes and advancements in technology are radically changing the skills organizations need from employees—and that was before the pandemic accelerated the Fourth Industrial Revolution. The jobs of tomorrow require less tactical and logistic work (as automation and AI absorb tasks) and more human skills like creativity, emotional intelligence, and persuasion.
Pre-pandemic, the WEF predicted that more than half of workers would require significant re- and upskilling by 2022, and while the global health emergency forced many meeting professionals to increase their proficiency in “tech fluency,” many haven’t considered how other future-ready skills are becoming increasingly critical for their roles and their businesses.
There is a reskilling imperative for our industry, and it begins with you! Join us for this daring 15-month dive into the skills recruiters and hiring managers will specifically seek out as they search for the meeting professionals of the future. As the expansion of machine’s share of work increases into the areas of communication and interaction, we explore the job-related skills that matter for the future of our industry.
EventWISE is a micro-certificate series of discussions, collaborations, and critical education on the future skills necessary to be job-relevant and future-ready in the meeting and event industry. Complete 10 of 15 courses and earn an EventWISE: Future-Ready Event Professional certificate.
EventWISE Dates & Topics:
Domain A: Strategic Planning| 4 clock hours
Cost: $299 Member/ $399 Non-Member
With the launch of the UN Sustainable Development Goals in 2015, the government and industry have refocused toward the 2030 achievement of responsible targets from poverty, hunger, and education to climate action, clean energy, and sustainable growth. These 17 goals have filtered through all levels of business, including meetings and events.
As the meeting and event industry looks for solutions to the climate crisis, plastic pollution, and other world challenges, the potential increases for our sector to be a force for good. Humans will always gather for face-to-face connection, so the challenge for today's event professionals remains—how can we plan those gatherings in ways that preserve the planet for future generations?
Through MPI's Sustainable Event Strategist Certificate Program, discover how to view the event planning process through the lens of sustainability. Learn tactical best practices for reducing the environmental impact of your events and explore how to create a culture of sustainable decision-making throughout your planning process.
Sustainability isn't just a matter of protecting the planet — it's a matter of relevance. In today's world, a robust sustainability strategy is vital for meeting your stakeholders' expectations and maintaining event credibility. In this program, learn how to plan your event with sustainability as a core value, as well as measure and share results to build stakeholder trust.
You’ll Be Able To:
Domain C: Risk Management | 6 clock hours
Cost: $499 Member/ $699 Non-Member
Your No. 1 role as a meeting professional isn’t executing flawless experiences or driving business results for your organization. It’s ensuring the safety and security of the people you have brought together onsite. But if this is your most critical role, how prepared do you feel for stepping into it during a crisis or incident? And do you have the plans in place to ensure that you are successful?
Build and maintain an understanding of the risk management and emergency planning process with this six-hour certificate course, developed in partnership with the National Center for Spectator Sports Safety and Security (NCS4) at the University of Southern Mississippi. Discover processes for risk assessment and emergency preparedness, adapted from the best-in-class experts in marathons and World Cups. Deep dive into incident management strategies as needed for the prevention, preparedness, response, and recovery from all-hazard emergency incidents. Discover techniques to prevent and respond to everything from ordinary incidents such as fights or drunkenness to extraordinary crimes, violence, terrorist attacks, and natural disasters.
Learn how you can ensure the safety and security of all attendees, limit damage, and restore services in the event of emergencies. Helping your organization host successful meetings begins with creating events that are safe and secure for all attendees and stakeholders. Give yourself the tools you need to effectively plan for and respond to crisis and deliver on your responsibility to your attendees and your organization.
You’ll Be Able To:
This session is powered by:Cost: $499 member/ $699 non-member
Domain A: Strategic Planning | 6 clock hours
If you have been involved with the design and creation of meetings and events for 10 months or 10 years, there are certain definable and demonstrable steps to ensuring successful execution, delivery and measurement. MPI’s Basics Boot Camp offers a lightning-fast deep dive into the fundamentals of successful event planning—from defining meeting goals and objectives and identifying stakeholders through meeting design, development, RPFs, and contracting to food and beverage, staging, audiovisual, and more.
This certificate class touches on every element of the meeting planning process, offering you the opportunity to employ best practices for your business, make changes to your processes and procedures and ensure that your operations conform with industry-leading standards. Basics Boot Camp offers a strong foundation in the core skills and practices necessary to plan meetings and events.
If you are new to event planning—or you’ve been doing this for a while—this A-Z certificate class offers a series of best practices and must-perform tactics to ensure successful event execution for any level.
You’ll Be Able To:
• Identify meeting stakeholders and employ your role as intermediary and mediator to evaluate their needs toward designing right-fit experiences
• Define event goals and SMART objectives and employ strategies for measuring the value of your meetings
• Develop budgets and blueprints and assess potential risks associated with your meeting or event
• Manage the RFP process, conduct well-thought-out and precise site inspections, select vendors, and develop contracts
• Design your meeting using key elements that enable your organization to achieve its meeting goals and objectives
• Manage speakers and conference content design, design room sets, work with audiovisual teams, and design technical plans
• Plan menus and arrange transportation and attendee movement plans
• Oversee pre-and post-conference meetings and onsite logistics and conduct program evaluations
• Communicate success metrics to meeting stakeholders
Domain I: Marketing | 4 clock hours
Cost: $299 Member/ $399 Non-Member
Brands use in-person, digital, and hybrid events to connect to customers. But did you know that these same events are absolute goldmines of customer data that often go unnoticed due to a lack of event marketing strategies?
With MPI’s Event Marketing Strategist certificate program, you’ll understand what it takes to meet brand goals and objectives through events—regardless of the platform. Cvent and MPI have brought together top experts to deliver an unparalleled, four-hour course focused on the purposeful and measurable practice of deploying live and virtual events to achieve brand marketing and revenue goals.
You’ll uncover “the why” behind the choices necessary to achieve objectives, and you’ll start to grow your role from logistician to strategist by delivering impactful attendee experiences that bring systematic returns to your clients’ bottom lines.
Through the program, you’ll learn how to uncover invaluable data that will drive bottom-line results, and your value as a meeting and event professional will skyrocket as a result.
During this Program You’ll Explore:
At the completion of the program You’ll Be Able To:
According to the Future of Jobs report from the World Economic Forum (WEF) rapid changes and advancements in technology are radically changing the skills organizations need from employees—and that was before the pandemic accelerated the Fourth Industrial Revolution. The jobs of tomorrow require less tactical and logistic work (as automation and AI absorb tasks) and more human skills like creativity, emotional intelligence, and persuasion.
Pre-pandemic, the WEF predicted that more than half of workers would require significant re- and upskilling by 2022, and while the global health emergency forced many meeting professionals to increase their proficiency in “tech fluency,” many haven’t considered how other future-ready skills are becoming increasingly critical for their roles and their businesses.
There is a reskilling imperative for our industry, and it begins with you! Join us for this daring 15-month dive into the skills recruiters and hiring managers will specifically seek out as they search for the meeting professionals of the future. As the expansion of machine’s share of work increases into the areas of communication and interaction, we explore the job-related skills that matter for the future of our industry.
EventWISE is a micro-certificate series of discussions, collaborations, and critical education on the future skills necessary to be job-relevant and future-ready in the meeting and event industry. Complete 10 of 15 courses and earn an EventWISE: Future-Ready Event Professional certificate.
EventWISE Dates & Topics:
Domain A: Strategic Planning| 6 clock hours
Cost: $499 Member/ $699 Non-Member
As automation and AI increasingly create efficiencies in the modern workforce, meeting professionals must embrace a role that is shifting increasingly into the strategic space. But what does that mean, and what future-ready skills are required to thrive in an environment where you do have a seat at the table? The first steps are understanding the value that your meetings drive for your business, and more importantly, being able to articulate that value to senior members of your organization.
You need to be able to create, design, and execute meetings that help your organization achieve five-year business goals and key performance indicators (KPIs) and that drive efficiency in the workplace, and you must be able to demonstrate in quantifiable ways how your meetings positively impact revenues, profits, and cost-savings for your business. You are no longer a meeting planner; you are a strategist that drives significant growth for your organization, and you know how to articulate that value in meaningful ways to business leaders.
Meeting professionals must understand the value of their events to ensure that they successfully achieve business goals and objectives, justify costs, design authentic and deliberate experiences, and improve their events over time. Understanding and demonstrating the role meetings play in driving organizational growth and effectiveness is an integral, future-ready skill that fuels better, more strategic meetings and events and motivates businesses to look at their meeting managers as strategic and essential players on senior leadership teams.
You can be a key player and business leader in your organization … if you position yourself as a strategist and consultant who can drive growth and value through the utilization of an important business tool—meetings and events.
You’ll Be Able To:
6 Clock Hours – Domain A: Strategic Planning
Cost: $499 Members/$699 Non-Members
Format: 3-hour lecture | 3-hour workshop
The Event Data Analysis course can best be described as a practitioner’s journey from problem identification to the presentation of recommendations.
As our roles continue to evolve within the meetings industry, becoming more strategic is at the core of our evolution. But what does it mean to be strategic?
Being strategic is not only a critical attribute of leadership but also involves the ongoing practice of making informed decisions, which are based on data, not intuition. As an event strategist, you need the ability to think critically, with a lens that supports overarching goals. You need to be able to extract insights from data and determine the next steps. You need to compare and contrast solutions. You need to form and communicate recommendations in ways stakeholders and executives can easily understand.
At the completion of the program, you'll be able to:
Want access to great educational content year-round for a free or reduced rate? Learn more about MPI membership here today!
This session is powered by:
Communicate in Any Language - Everything you say, translated on the fly.
Domain G: Meeting or Event Design| 4 clock hours
Cost: $299 Member/ $399 Non-Member
The Spirit of Inclusion goes beyond basic legal compliance to welcoming and embracing the many aspects of diversity and different perspectives that create powerful experiences and environments for problem-solving, innovation and success. Inclusion is the right thing to do … but it also enhances business value and profits for organizations when they send the right messages to audiences and embrace all the ways in which people are different.
MPI’s Inclusive Events Strategist certificate focuses on practical actions that meeting professionals on both sides of the marketplace can take to create inclusive environments at their events. Explore the different dimensions of diversity to ensure the full and respectful participation of all participants and attendees, as well as your role as an inclusion broker for the diverse groups you represent.
Explore recent MPI Foundation research conducted by the New York University Jonathan M. Tisch Center of Hospitality and discover where meeting professionals are excelling in the creation of welcoming environments, and the areas where they could improve in enhancing the experience for diverse groups. Meanwhile, gain access to more than 350 best practices for designing and executing inclusive experiences that embrace all your diverse attendees.
MPI’s focus is not on changing individual beliefs or ideas. Our goal is to explore the topic of inclusion and its relationship to the success of events and to provide strategies and actions that you can take to create inclusive experiences.
You’ll Be Able To:
Domain A: Strategic Planning
Cost: $513.99 member / $713.99 non-member
Note: Course now includes the price ($14.99) of a digital badge credential that will ensure you and your stakeholders know that your HMCC designation is up to date.
Healthcare meeting professionals on both sides of the marketplace must balance designing and hosting events and quantifiable returns for their organizations with unprecedented and frequent changes in global healthcare compliance and regulations for their companies, their attendees, their destinations, and more. They must tackle tough regulations and adjust and readjust priorities while keeping an eye on short- and long-term survival—a tough job that requires a continuous flow of knowledge.
Invest in your future and your company’s success by participating in MPI’s Healthcare Meeting Compliance Certificate (HMCC) program, which provides a condensed foundation in key healthcare disciplines. Designed for both event strategists and their partners who need a broad understanding of a full range of regulatory topics, this program develops competency groundwork while building critical thinking skills through case studies, business simulation, discussion, and active exercises. This intensive, four-hour educational and training program provides healthcare meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech, and medical device regulatory environment.
Upon completion of this program, attendees will earn the HMCC credential signifying awareness of and competence in the latest compliance regulations that impact healthcare meetings and events.
You’ll Be Able To:
Course Preparation:
2 Clock Hours | Domain A: Strategic Planning
Cost: $163.99 member / $213.99 non-member
Global compliance regulations are constantly changing. This refresh course is required every two years for recipients of the Healthcare Meetings Compliance Certificate and ensures that attendees are aware of and can apply healthcare meeting compliance regulations, cross-border compliance, CMS Open Payments changes and updates, the EFPIA Disclosure Code and other trends. Meeting Professionals International (MPI) requires all current HMCCs to attend a refresh webinar on the second anniversary of their class date.
Participants Also Receive:
According to the Future of Jobs report from the World Economic Forum (WEF) rapid changes and advancements in technology are radically changing the skills organizations need from employees—and that was before the pandemic accelerated the Fourth Industrial Revolution. The jobs of tomorrow require less tactical and logistic work (as automation and AI absorb tasks) and more human skills like creativity, emotional intelligence, and persuasion.
Pre-pandemic, the WEF predicted that more than half of workers would require significant re- and upskilling by 2022, and while the global health emergency forced many meeting professionals to increase their proficiency in “tech fluency,” many haven’t considered how other future-ready skills are becoming increasingly critical for their roles and their businesses.
There is a reskilling imperative for our industry, and it begins with you! Join us for this daring 15-month dive into the skills recruiters and hiring managers will specifically seek out as they search for the meeting professionals of the future. As the expansion of machine’s share of work increases into the areas of communication and interaction, we explore the job-related skills that matter for the future of our industry.
EventWISE is a micro-certificate series of discussions, collaborations, and critical education on the future skills necessary to be job-relevant and future-ready in the meeting and event industry. Complete 10 of 15 courses and earn an EventWISE: Future-Ready Event Professional certificate.
EventWISE Dates & Topics:
4 Clock Hours | Domain E: Human Resources or Domain F: Stakeholder Management
Cost: $299 Member/ $399 Non-Member
The Event Leadership Strategist Certificate Course is a 4-hour course designed for new to mid-level professionals who want to develop and strengthen their unique leadership voice. This class will help you define, own, and share your personal leadership voice to make you a more competitive and confident professional within the meetings & events industry.
The Event Leadership Strategist course is an essential part of the career strategy for every professional within the meetings & events industry. Whether you have been in the business many years or are just getting started, you will benefit from the clarity of understanding your leadership voice and the power it holds.
Make an Impact
The Event Leadership Strategist Certificate Course will help you professionally distinguish yourself by:
Despite decades of research, millions of leadership articles & books, there is no widely accepted definition of leadership. That is because each person’s approach to leadership is as unique as the leader. Attend this session to get clear on your unique leadership and breakthrough the career barriers holding you back from your next level of success.
Bust Leadership Myths
The world is ripe with myths about leadership such as:
Join this course to challenge assumptions that may be holding you back. As John Quincy Adams said, “if your actions inspire others to dream more, learn more, do more and become more, you are a leader!”
Get the Edge in Life and Leadership:
Increase your effectiveness and influence by improving the clarity and strength of your leadership voice. This session is for mold-breaking, high-impact leaders to identify their unique skills and leadership perspective, so they can lead in unexpected ways and achieve unprecedented results.
Want access to great educational content year-round for a free or reduced rate? Learn more about MPI membership here today!
This session is powered by:
Communicate in Any Language - Everything you say, translated on the fly.
Cost: $499 Member/ $699 Non-Member
Domain B: Project Management | 6 Clock Hours
Contracting and negotiation are crucial—yet complex—roles for meeting professionals and understanding legal terminology and common contract clauses (and the liabilities they protect against) allows meeting professionals to negotiate from a position of strength. Even if you know what to look for, contracting is dynamic, and negotiation strategies change with market conditions, competition, and the economy. Solid knowledge of contract law and negotiation tactics enables meeting professionals to protect the interests of their organizations. With knowledge comes power, especially when it comes to legal matters.
Negotiating contracts involves managing financial and liability risks and protecting your business, particularly when considering the performance clauses (attrition and cancellation) that are standard in most venue contracts. No contracts are the same; words and phrasing vary and need to be carefully reviewed and edited. Sometimes, additional clauses must be added to balance the risk and liability between parties. And what of force majeure, indemnification, and the host of clauses that deal with issues that range from nuisances to calamities, such as construction and remodeling and incompatible groups?
It’s said the only right answer in the law is “it depends.” This certificate program will illustrate legal principles with examples from the news, the instructor, and your peers. Bring success and horror stories to share with other participants, enhance your legal knowledge, and fulfill your role to negotiate contracts that protect your organization from the financial and liability risks associated with your meetings and events.
You’ll Be Able To:
Domain C: Risk Management | 6 clock hours
Cost: $499 Member/ $699 Non-Member
Your No. 1 role as a meeting professional isn’t executing flawless experiences or driving business results for your organization. It’s ensuring the safety and security of the people you have brought together onsite. But if this is your most critical role, how prepared do you feel for stepping into it during a crisis or incident? And do you have the plans in place to ensure that you are successful?
Build and maintain an understanding of the risk management and emergency planning process with this six-hour certificate course, developed in partnership with the National Center for Spectator Sports Safety and Security (NCS4) at the University of Southern Mississippi. Discover processes for risk assessment and emergency preparedness, adapted from the best-in-class experts in marathons and World Cups. Deep dive into incident management strategies as needed for the prevention, preparedness, response, and recovery from all-hazard emergency incidents. Discover techniques to prevent and respond to everything from ordinary incidents such as fights or drunkenness to extraordinary crimes, violence, terrorist attacks, and natural disasters.
Learn how you can ensure the safety and security of all attendees, limit damage, and restore services in the event of emergencies. Helping your organization host successful meetings begins with creating events that are safe and secure for all attendees and stakeholders. Give yourself the tools you need to effectively plan for and respond to crisis and deliver on your responsibility to your attendees and your organization.
You’ll Be Able To:
This session is powered by:According to the Future of Jobs report from the World Economic Forum (WEF) rapid changes and advancements in technology are radically changing the skills organizations need from employees—and that was before the pandemic accelerated the Fourth Industrial Revolution. The jobs of tomorrow require less tactical and logistic work (as automation and AI absorb tasks) and more human skills like creativity, emotional intelligence, and persuasion.
Pre-pandemic, the WEF predicted that more than half of workers would require significant re- and upskilling by 2022, and while the global health emergency forced many meeting professionals to increase their proficiency in “tech fluency,” many haven’t considered how other future-ready skills are becoming increasingly critical for their roles and their businesses.
There is a reskilling imperative for our industry, and it begins with you! Join us for this daring 15-month dive into the skills recruiters and hiring managers will specifically seek out as they search for the meeting professionals of the future. As the expansion of machine’s share of work increases into the areas of communication and interaction, we explore the job-related skills that matter for the future of our industry.
EventWISE is a micro-certificate series of discussions, collaborations, and critical education on the future skills necessary to be job-relevant and future-ready in the meeting and event industry. Complete 10 of 15 courses and earn an EventWISE: Future-Ready Event Professional certificate.
EventWISE Dates & Topics:
Domain I: Marketing | 4 clock hours
Cost: $299 Member/ $399 Non-Member
Brands use in-person, digital, and hybrid events to connect to customers. But did you know that these same events are absolute goldmines of customer data that often go unnoticed due to a lack of event marketing strategies?
With MPI’s Event Marketing Strategist certificate program, you’ll understand what it takes to meet brand goals and objectives through events—regardless of the platform. Cvent and MPI have brought together top experts to deliver an unparalleled, four-hour course focused on the purposeful and measurable practice of deploying live and virtual events to achieve brand marketing and revenue goals.
You’ll uncover “the why” behind the choices necessary to achieve objectives, and you’ll start to grow your role from logistician to strategist by delivering impactful attendee experiences that bring systematic returns to your clients’ bottom lines.
Through the program, you’ll learn how to uncover invaluable data that will drive bottom-line results, and your value as a meeting and event professional will skyrocket as a result.
During this Program You’ll Explore:
At the completion of the program You’ll Be Able To:
Domain A: Strategic Planning
Cost: $513.99 member / $713.99 non-member
Note: Course now includes the price ($14.99) of a digital badge credential that will ensure you and your stakeholders know that your HMCC designation is up to date.
Healthcare meeting professionals on both sides of the marketplace must balance designing and hosting events and quantifiable returns for their organizations with unprecedented and frequent changes in global healthcare compliance and regulations for their companies, their attendees, their destinations, and more. They must tackle tough regulations and adjust and readjust priorities while keeping an eye on short- and long-term survival—a tough job that requires a continuous flow of knowledge.
Invest in your future and your company’s success by participating in MPI’s Healthcare Meeting Compliance Certificate (HMCC) program, which provides a condensed foundation in key healthcare disciplines. Designed for both event strategists and their partners who need a broad understanding of a full range of regulatory topics, this program develops competency groundwork while building critical thinking skills through case studies, business simulation, discussion, and active exercises. This intensive, four-hour educational and training program provides healthcare meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech, and medical device regulatory environment.
Upon completion of this program, attendees will earn the HMCC credential signifying awareness of and competence in the latest compliance regulations that impact healthcare meetings and events.
You’ll Be Able To:
Course Preparation:
2 Clock Hours | Domain A: Strategic Planning
Cost: $163.99 member / $213.99 non-member
Global compliance regulations are constantly changing. This refresh course is required every two years for recipients of the Healthcare Meetings Compliance Certificate and ensures that attendees are aware of and can apply healthcare meeting compliance regulations, cross-border compliance, CMS Open Payments changes and updates, the EFPIA Disclosure Code and other trends. Meeting Professionals International (MPI) requires all current HMCCs to attend a refresh webinar on the second anniversary of their class date.
Participants Also Receive:
6 Clock Hours | Domain A: Strategic Planning
Cost: $499 Members/$699 Non-Members
Format: 3-hour lecture | 3-hour workshop
The Event Data Analysis course can best be described as a practitioner’s journey from problem identification to the presentation of recommendations.
As our roles continue to evolve within the meetings industry, becoming more strategic is at the core of our evolution. But what does it mean to be strategic?
Being strategic is not only a critical attribute of leadership but also involves the ongoing practice of making informed decisions, which are based on data, not intuition. As an event strategist, you need the ability to think critically, with a lens that supports overarching goals. You need to be able to extract insights from data and determine the next steps. You need to compare and contrast solutions. You need to form and communicate recommendations in ways stakeholders and executives can easily understand.
At the completion of the program, you'll be able to:
Want access to great educational content year-round for a free or reduced rate? Learn more about MPI membership here today!
This session is powered by:
Communicate in Any Language - Everything you say, translated on the fly.
Cost: $499 member/ $699 non-member
Domain A: Strategic Planning | 6 clock hours
If you have been involved with the design and creation of meetings and events for 10 months or 10 years, there are certain definable and demonstrable steps to ensuring successful execution, delivery and measurement. MPI’s Basics Boot Camp offers a lightning-fast deep dive into the fundamentals of successful event planning—from defining meeting goals and objectives and identifying stakeholders through meeting design, development, RPFs, and contracting to food and beverage, staging, audiovisual, and more.
This certificate class touches on every element of the meeting planning process, offering you the opportunity to employ best practices for your business, make changes to your processes and procedures and ensure that your operations conform with industry-leading standards. Basics Boot Camp offers a strong foundation in the core skills and practices necessary to plan meetings and events.
If you are new to event planning—or you’ve been doing this for a while—this A-Z certificate class offers a series of best practices and must-perform tactics to ensure successful event execution for any level.
You’ll Be Able To:
• Identify meeting stakeholders and employ your role as intermediary and mediator to evaluate their needs toward designing right-fit experiences
• Define event goals and SMART objectives and employ strategies for measuring the value of your meetings
• Develop budgets and blueprints and assess potential risks associated with your meeting or event
• Manage the RFP process, conduct well-thought-out and precise site inspections, select vendors, and develop contracts
• Design your meeting using key elements that enable your organization to achieve its meeting goals and objectives
• Manage speakers and conference content design, design room sets, work with audiovisual teams, and design technical plans
• Plan menus and arrange transportation and attendee movement plans
• Oversee pre-and post-conference meetings and onsite logistics and conduct program evaluations
• Communicate success metrics to meeting stakeholders
According to the Future of Jobs report from the World Economic Forum (WEF) rapid changes and advancements in technology are radically changing the skills organizations need from employees—and that was before the pandemic accelerated the Fourth Industrial Revolution. The jobs of tomorrow require less tactical and logistic work (as automation and AI absorb tasks) and more human skills like creativity, emotional intelligence, and persuasion.
Pre-pandemic, the WEF predicted that more than half of workers would require significant re- and upskilling by 2022, and while the global health emergency forced many meeting professionals to increase their proficiency in “tech fluency,” many haven’t considered how other future-ready skills are becoming increasingly critical for their roles and their businesses.
There is a reskilling imperative for our industry, and it begins with you! Join us for this daring 15-month dive into the skills recruiters and hiring managers will specifically seek out as they search for the meeting professionals of the future. As the expansion of machine’s share of work increases into the areas of communication and interaction, we explore the job-related skills that matter for the future of our industry.
EventWISE is a micro-certificate series of discussions, collaborations, and critical education on the future skills necessary to be job-relevant and future-ready in the meeting and event industry. Complete 10 of 15 courses and earn an EventWISE: Future-Ready Event Professional certificate.
EventWISE Dates & Topics:
Domain A: Strategic Planning| 6 clock hours
Cost: $499 Member/ $699 Non-Member
As automation and AI increasingly create efficiencies in the modern workforce, meeting professionals must embrace a role that is shifting increasingly into the strategic space. But what does that mean, and what future-ready skills are required to thrive in an environment where you do have a seat at the table? The first steps are understanding the value that your meetings drive for your business, and more importantly, being able to articulate that value to senior members of your organization.
You need to be able to create, design, and execute meetings that help your organization achieve five-year business goals and key performance indicators (KPIs) and that drive efficiency in the workplace, and you must be able to demonstrate in quantifiable ways how your meetings positively impact revenues, profits, and cost-savings for your business. You are no longer a meeting planner; you are a strategist that drives significant growth for your organization, and you know how to articulate that value in meaningful ways to business leaders.
Meeting professionals must understand the value of their events to ensure that they successfully achieve business goals and objectives, justify costs, design authentic and deliberate experiences, and improve their events over time. Understanding and demonstrating the role meetings play in driving organizational growth and effectiveness is an integral, future-ready skill that fuels better, more strategic meetings and events and motivates businesses to look at their meeting managers as strategic and essential players on senior leadership teams.
You can be a key player and business leader in your organization … if you position yourself as a strategist and consultant who can drive growth and value through the utilization of an important business tool—meetings and events.
You’ll Be Able To:
4 Clock Hours | Domain E: Human Resources or Domain F: Stakeholder Management
Cost: $299 Member/ $399 Non-Member
The Event Leadership Strategist Certificate Course is a 4-hour course designed for new to mid-level professionals who want to develop and strengthen their unique leadership voice. This class will help you define, own, and share your personal leadership voice to make you a more competitive and confident professional within the meetings & events industry.
The Event Leadership Strategist course is an essential part of the career strategy for every professional within the meetings & events industry. Whether you have been in the business many years or are just getting started, you will benefit from the clarity of understanding your leadership voice and the power it holds.
Make an Impact
The Event Leadership Strategist Certificate Course will help you professionally distinguish yourself by:
Despite decades of research, millions of leadership articles & books, there is no widely accepted definition of leadership. That is because each person’s approach to leadership is as unique as the leader. Attend this session to get clear on your unique leadership and breakthrough the career barriers holding you back from your next level of success.
Bust Leadership Myths
The world is ripe with myths about leadership such as:
Join this course to challenge assumptions that may be holding you back. As John Quincy Adams said, “if your actions inspire others to dream more, learn more, do more and become more, you are a leader!”
Get the Edge in Life and Leadership:
Increase your effectiveness and influence by improving the clarity and strength of your leadership voice. This session is for mold-breaking, high-impact leaders to identify their unique skills and leadership perspective, so they can lead in unexpected ways and achieve unprecedented results.
Want access to great educational content year-round for a free or reduced rate? Learn more about MPI membership here today!
This session is powered by:
Communicate in Any Language - Everything you say, translated on the fly.
Domain E: Human Resources| 4 clock hours
Cost: $299 Member/ $399 Non-Member
Women play key roles in the hospitality and meeting industries, but many find it challenging to move into leadership positions. In fact, recent studies show that women are 28% less likely to get an executive-level position even if they possess the skills that make other job applicants attractive candidates for CEO, COO, CMO, and CFO positions. What are the skills necessary to be considered for these types of high-level leadership roles, and how do they translate to the level of leadership you seek for your current and future career?
Learn about the key roles women play in the hospitality and meeting industries and how to overcome career obstacles to executive-level positions—or the right-fit leadership level for you. Review and learn from real-life case studies of women who have overcome adversity to excel in the meetings space, while maintaining the right balance for their personal and professional lives. Examine what skills they possess, the decisions they made and what actions they took to enable their industry leadership.
Analyze your own personal leadership skills using a Clifton StrengthsFinder 2.0 assessment to discover the areas you excel, and where you can fill gaps with future training and advancement. Think about where you want your career and leadership to grow in the next three to five years and create an action and development plan that advances your career, your leadership, and your influence.
You’ll Be Able To:
Domain A: Strategic Planning| 4 clock hours
Cost: $299 Member/ $399 Non-Member
With the launch of the UN Sustainable Development Goals in 2015, the government and industry have refocused toward the 2030 achievement of responsible targets from poverty, hunger, and education to climate action, clean energy, and sustainable growth. These 17 goals have filtered through all levels of business, including meetings and events.
As the meeting and event industry looks for solutions to the climate crisis, plastic pollution, and other world challenges, the potential increases for our sector to be a force for good. Humans will always gather for face-to-face connection, so the challenge for today's event professionals remains—how can we plan those gatherings in ways that preserve the planet for future generations?
Through MPI's Sustainable Event Strategist Certificate Program, discover how to view the event planning process through the lens of sustainability. Learn tactical best practices for reducing the environmental impact of your events and explore how to create a culture of sustainable decision-making throughout your planning process.
Sustainability isn't just a matter of protecting the planet — it's a matter of relevance. In today's world, a robust sustainability strategy is vital for meeting your stakeholders' expectations and maintaining event credibility. In this program, learn how to plan your event with sustainability as a core value, as well as measure and share results to build stakeholder trust.
You’ll Be Able To:
According to the Future of Jobs report from the World Economic Forum (WEF) rapid changes and advancements in technology are radically changing the skills organizations need from employees—and that was before the pandemic accelerated the Fourth Industrial Revolution. The jobs of tomorrow require less tactical and logistic work (as automation and AI absorb tasks) and more human skills like creativity, emotional intelligence, and persuasion.
Pre-pandemic, the WEF predicted that more than half of workers would require significant re- and upskilling by 2022, and while the global health emergency forced many meeting professionals to increase their proficiency in “tech fluency,” many haven’t considered how other future-ready skills are becoming increasingly critical for their roles and their businesses.
There is a reskilling imperative for our industry, and it begins with you! Join us for this daring 15-month dive into the skills recruiters and hiring managers will specifically seek out as they search for the meeting professionals of the future. As the expansion of machine’s share of work increases into the areas of communication and interaction, we explore the job-related skills that matter for the future of our industry.
EventWISE is a micro-certificate series of discussions, collaborations, and critical education on the future skills necessary to be job-relevant and future-ready in the meeting and event industry. Complete 10 of 15 courses and earn an EventWISE: Future-Ready Event Professional certificate.
EventWISE Dates & Topics:
Cost: $513.99 member / $713.99 non-member
Note: Course now includes the price ($14.99) of a digital badge credential that will ensure you and your stakeholders know that your HMCC designation is up to date.
Healthcare meeting professionals on both sides of the marketplace must balance designing and hosting events and quantifiable returns for their organizations with unprecedented and frequent changes in global healthcare compliance and regulations for their companies, their attendees, their destinations, and more. They must tackle tough regulations and adjust and readjust priorities while keeping an eye on short- and long-term survival—a tough job that requires a continuous flow of knowledge.
Invest in your future and your company’s success by participating in MPI’s Healthcare Meeting Compliance Certificate (HMCC) program, which provides a condensed foundation in key healthcare disciplines. Designed for both event strategists and their partners who need a broad understanding of a full range of regulatory topics, this program develops competency groundwork while building critical thinking skills through case studies, business simulation, discussion, and active exercises. This intensive, four-hour educational and training program provides healthcare meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech, and medical device regulatory environment.
Upon completion of this program, attendees will earn the HMCC credential signifying awareness of and competence in the latest compliance regulations that impact healthcare meetings and events.
You’ll Be Able To:
Course Preparation:
2 Clock Hours | Domain A: Strategic Planning
Cost: $163.99 member / $213.99 non-member
Global compliance regulations are constantly changing. This refresh course is required every two years for recipients of the Healthcare Meetings Compliance Certificate and ensures that attendees are aware of and can apply healthcare meeting compliance regulations, cross-border compliance, CMS Open Payments changes and updates, the EFPIA Disclosure Code and other trends. Meeting Professionals International (MPI) requires all current HMCCs to attend a refresh webinar on the second anniversary of their class date.
Participants Also Receive:
Domain G: Meeting or Event Design| 4 clock hours
Cost: $299 Member/ $399 Non-Member
The Spirit of Inclusion goes beyond basic legal compliance to welcoming and embracing the many aspects of diversity and different perspectives that create powerful experiences and environments for problem-solving, innovation and success. Inclusion is the right thing to do … but it also enhances business value and profits for organizations when they send the right messages to audiences and embrace all the ways in which people are different.
MPI’s Inclusive Events Strategist certificate focuses on practical actions that meeting professionals on both sides of the marketplace can take to create inclusive environments at their events. Explore the different dimensions of diversity to ensure the full and respectful participation of all participants and attendees, as well as your role as an inclusion broker for the diverse groups you represent.
Explore recent MPI Foundation research conducted by the New York University Jonathan M. Tisch Center of Hospitality and discover where meeting professionals are excelling in the creation of welcoming environments, and the areas where they could improve in enhancing the experience for diverse groups. Meanwhile, gain access to more than 350 best practices for designing and executing inclusive experiences that embrace all your diverse attendees.
MPI’s focus is not on changing individual beliefs or ideas. Our goal is to explore the topic of inclusion and its relationship to the success of events and to provide strategies and actions that you can take to create inclusive experiences.
You’ll Be Able To:
Cost: $499 member/ $699 non-member
Domain A: Strategic Planning | 6 clock hours
If you have been involved with the design and creation of meetings and events for 10 months or 10 years, there are certain definable and demonstrable steps to ensuring successful execution, delivery and measurement. MPI’s Basics Boot Camp offers a lightning-fast deep dive into the fundamentals of successful event planning—from defining meeting goals and objectives and identifying stakeholders through meeting design, development, RPFs, and contracting to food and beverage, staging, audiovisual, and more.
This certificate class touches on every element of the meeting planning process, offering you the opportunity to employ best practices for your business, make changes to your processes and procedures and ensure that your operations conform with industry-leading standards. Basics Boot Camp offers a strong foundation in the core skills and practices necessary to plan meetings and events.
If you are new to event planning—or you’ve been doing this for a while—this A-Z certificate class offers a series of best practices and must-perform tactics to ensure successful event execution for any level.
You’ll Be Able To:
• Identify meeting stakeholders and employ your role as intermediary and mediator to evaluate their needs toward designing right-fit experiences
• Define event goals and SMART objectives and employ strategies for measuring the value of your meetings
• Develop budgets and blueprints and assess potential risks associated with your meeting or event
• Manage the RFP process, conduct well-thought-out and precise site inspections, select vendors, and develop contracts
• Design your meeting using key elements that enable your organization to achieve its meeting goals and objectives
• Manage speakers and conference content design, design room sets, work with audiovisual teams, and design technical plans
• Plan menus and arrange transportation and attendee movement plans
• Oversee pre-and post-conference meetings and onsite logistics and conduct program evaluations
• Communicate success metrics to meeting stakeholders
Domain C: Risk Management | 6 clock hours
Cost: $499 Member/ $699 Non-Member
Your No. 1 role as a meeting professional isn’t executing flawless experiences or driving business results for your organization. It’s ensuring the safety and security of the people you have brought together onsite. But if this is your most critical role, how prepared do you feel for stepping into it during a crisis or incident? And do you have the plans in place to ensure that you are successful?
Build and maintain an understanding of the risk management and emergency planning process with this six-hour certificate course, developed in partnership with the National Center for Spectator Sports Safety and Security (NCS4) at the University of Southern Mississippi. Discover processes for risk assessment and emergency preparedness, adapted from the best-in-class experts in marathons and World Cups. Deep dive into incident management strategies as needed for the prevention, preparedness, response, and recovery from all-hazard emergency incidents. Discover techniques to prevent and respond to everything from ordinary incidents such as fights or drunkenness to extraordinary crimes, violence, terrorist attacks, and natural disasters.
Learn how you can ensure the safety and security of all attendees, limit damage, and restore services in the event of emergencies. Helping your organization host successful meetings begins with creating events that are safe and secure for all attendees and stakeholders. Give yourself the tools you need to effectively plan for and respond to crisis and deliver on your responsibility to your attendees and your organization.
You’ll Be Able To:
This session is powered by:According to the Future of Jobs report from the World Economic Forum (WEF) rapid changes and advancements in technology are radically changing the skills organizations need from employees—and that was before the pandemic accelerated the Fourth Industrial Revolution. The jobs of tomorrow require less tactical and logistic work (as automation and AI absorb tasks) and more human skills like creativity, emotional intelligence, and persuasion.
Pre-pandemic, the WEF predicted that more than half of workers would require significant re- and upskilling by 2022, and while the global health emergency forced many meeting professionals to increase their proficiency in “tech fluency,” many haven’t considered how other future-ready skills are becoming increasingly critical for their roles and their businesses.
There is a reskilling imperative for our industry, and it begins with you! Join us for this daring 15-month dive into the skills recruiters and hiring managers will specifically seek out as they search for the meeting professionals of the future. As the expansion of machine’s share of work increases into the areas of communication and interaction, we explore the job-related skills that matter for the future of our industry.
EventWISE is a micro-certificate series of discussions, collaborations, and critical education on the future skills necessary to be job-relevant and future-ready in the meeting and event industry. Complete 10 of 15 courses and earn an EventWISE: Future-Ready Event Professional certificate.
EventWISE Dates & Topics:
Domain A: Strategic Planning| 6 clock hours
Cost: $499 Member/ $699 Non-Member
As automation and AI increasingly create efficiencies in the modern workforce, meeting professionals must embrace a role that is shifting increasingly into the strategic space. But what does that mean, and what future-ready skills are required to thrive in an environment where you do have a seat at the table? The first steps are understanding the value that your meetings drive for your business, and more importantly, being able to articulate that value to senior members of your organization.
You need to be able to create, design, and execute meetings that help your organization achieve five-year business goals and key performance indicators (KPIs) and that drive efficiency in the workplace, and you must be able to demonstrate in quantifiable ways how your meetings positively impact revenues, profits, and cost-savings for your business. You are no longer a meeting planner; you are a strategist that drives significant growth for your organization, and you know how to articulate that value in meaningful ways to business leaders.
Meeting professionals must understand the value of their events to ensure that they successfully achieve business goals and objectives, justify costs, design authentic and deliberate experiences, and improve their events over time. Understanding and demonstrating the role meetings play in driving organizational growth and effectiveness is an integral, future-ready skill that fuels better, more strategic meetings and events and motivates businesses to look at their meeting managers as strategic and essential players on senior leadership teams.
You can be a key player and business leader in your organization … if you position yourself as a strategist and consultant who can drive growth and value through the utilization of an important business tool—meetings and events.
You’ll Be Able To:
4 Clock Hours | Domain A: Strategic Planning or Domain G: Meeting or Event Design
Members $299/Non-Members $399
Program Overview
Research indicates that while meeting and event professionals continue to plan safe, engaging events using virtual and hybrid platforms or in-person, the question still remains, what is next? How do we prepare for a world of events where attendee hesitation still exists?
When designing an event, attendee safety is always top of mind, but taking safety to the next level and focusing on attendee wellness is the next step in industry recovery.
Join us for a four-hour course where we will discuss the primary components of holistic attendee wellness, and how you can apply event marketing and design principles to create a sense of safety, belonging, and mental peace for your attendees using the eight dimensions of wellness as a learning framework. As a bonus, you will walk away with knowledge on how wellness can also benefit you as a professional.
Course Details
At the completion of this program, you’ll be able to:
Participants of this course receive
4 Clock Hours | Domain E: Human Resources or Domain F: Stakeholder Management
Cost: $299 Member/ $399 Non-Member
The Event Leadership Strategist Certificate Course is a 4-hour course designed for new to mid-level professionals who want to develop and strengthen their unique leadership voice. This class will help you define, own, and share your personal leadership voice to make you a more competitive and confident professional within the meetings & events industry.
The Event Leadership Strategist course is an essential part of the career strategy for every professional within the meetings & events industry. Whether you have been in the business many years or are just getting started, you will benefit from the clarity of understanding your leadership voice and the power it holds.
Make an Impact
The Event Leadership Strategist Certificate Course will help you professionally distinguish yourself by:
Despite decades of research, millions of leadership articles & books, there is no widely accepted definition of leadership. That is because each person’s approach to leadership is as unique as the leader. Attend this session to get clear on your unique leadership and breakthrough the career barriers holding you back from your next level of success.
Bust Leadership Myths
The world is ripe with myths about leadership such as:
Join this course to challenge assumptions that may be holding you back. As John Quincy Adams said, “if your actions inspire others to dream more, learn more, do more and become more, you are a leader!”
Get the Edge in Life and Leadership:
Increase your effectiveness and influence by improving the clarity and strength of your leadership voice. This session is for mold-breaking, high-impact leaders to identify their unique skills and leadership perspective, so they can lead in unexpected ways and achieve unprecedented results.
Want access to great educational content year-round for a free or reduced rate? Learn more about MPI membership here today!
This session is powered by:
Communicate in Any Language - Everything you say, translated on the fly.
Domain A: Strategic Planning| 4 clock hours
Cost: $299 Member/ $399 Non-Member
With the launch of the UN Sustainable Development Goals in 2015, the government and industry have refocused toward the 2030 achievement of responsible targets from poverty, hunger, and education to climate action, clean energy, and sustainable growth. These 17 goals have filtered through all levels of business, including meetings and events.
As the meeting and event industry looks for solutions to the climate crisis, plastic pollution, and other world challenges, the potential increases for our sector to be a force for good. Humans will always gather for face-to-face connection, so the challenge for today's event professionals remains—how can we plan those gatherings in ways that preserve the planet for future generations?
Through MPI's Sustainable Event Strategist Certificate Program, discover how to view the event planning process through the lens of sustainability. Learn tactical best practices for reducing the environmental impact of your events and explore how to create a culture of sustainable decision-making throughout your planning process.
Sustainability isn't just a matter of protecting the planet — it's a matter of relevance. In today's world, a robust sustainability strategy is vital for meeting your stakeholders' expectations and maintaining event credibility. In this program, learn how to plan your event with sustainability as a core value, as well as measure and share results to build stakeholder trust.
You’ll Be Able To:
According to the Future of Jobs report from the World Economic Forum (WEF) rapid changes and advancements in technology are radically changing the skills organizations need from employees—and that was before the pandemic accelerated the Fourth Industrial Revolution. The jobs of tomorrow require less tactical and logistic work (as automation and AI absorb tasks) and more human skills like creativity, emotional intelligence, and persuasion.
Pre-pandemic, the WEF predicted that more than half of workers would require significant re- and upskilling by 2022, and while the global health emergency forced many meeting professionals to increase their proficiency in “tech fluency,” many haven’t considered how other future-ready skills are becoming increasingly critical for their roles and their businesses.
There is a reskilling imperative for our industry, and it begins with you! Join us for this daring 15-month dive into the skills recruiters and hiring managers will specifically seek out as they search for the meeting professionals of the future. As the expansion of machine’s share of work increases into the areas of communication and interaction, we explore the job-related skills that matter for the future of our industry.
EventWISE is a micro-certificate series of discussions, collaborations, and critical education on the future skills necessary to be job-relevant and future-ready in the meeting and event industry. Complete 10 of 15 courses and earn an EventWISE: Future-Ready Event Professional certificate.
EventWISE Dates & Topics:
6 Clock Hours | Domain A: Strategic Planning
Cost: $499 Members/$699 Non-Members
Format: 3-hour lecture | 3-hour workshop
The Event Data Analysis course can best be described as a practitioner’s journey from problem identification to the presentation of recommendations.
As our roles continue to evolve within the meetings industry, becoming more strategic is at the core of our evolution. But what does it mean to be strategic?
Being strategic is not only a critical attribute of leadership but also involves the ongoing practice of making informed decisions, which are based on data, not intuition. As an event strategist, you need the ability to think critically, with a lens that supports overarching goals. You need to be able to extract insights from data and determine the next steps. You need to compare and contrast solutions. You need to form and communicate recommendations in ways stakeholders and executives can easily understand.
At the completion of the program, you'll be able to:
Want access to great educational content year-round for a free or reduced rate? Learn more about MPI membership here today!
This session is powered by:
Communicate in Any Language - Everything you say, translated on the fly.
Domain I: Marketing | 4 clock hours
Cost: $299 Member/ $399 Non-Member
Brands use in-person, digital, and hybrid events to connect to customers. But did you know that these same events are absolute goldmines of customer data that often go unnoticed due to a lack of event marketing strategies?
With MPI’s Event Marketing Strategist certificate program, you’ll understand what it takes to meet brand goals and objectives through events—regardless of the platform. Cvent and MPI have brought together top experts to deliver an unparalleled, four-hour course focused on the purposeful and measurable practice of deploying live and virtual events to achieve brand marketing and revenue goals.
You’ll uncover “the why” behind the choices necessary to achieve objectives, and you’ll start to grow your role from logistician to strategist by delivering impactful attendee experiences that bring systematic returns to your clients’ bottom lines.
Through the program, you’ll learn how to uncover invaluable data that will drive bottom-line results, and your value as a meeting and event professional will skyrocket as a result.
During this Program You’ll Explore:
At the completion of the program You’ll Be Able To:
Domain G: Meeting or Event Design| 4 clock hours
Cost: $299 Member/ $399 Non-Member
The Spirit of Inclusion goes beyond basic legal compliance to welcoming and embracing the many aspects of diversity and different perspectives that create powerful experiences and environments for problem-solving, innovation and success. Inclusion is the right thing to do … but it also enhances business value and profits for organizations when they send the right messages to audiences and embrace all the ways in which people are different.
MPI’s Inclusive Events Strategist certificate focuses on practical actions that meeting professionals on both sides of the marketplace can take to create inclusive environments at their events. Explore the different dimensions of diversity to ensure the full and respectful participation of all participants and attendees, as well as your role as an inclusion broker for the diverse groups you represent.
Explore recent MPI Foundation research conducted by the New York University Jonathan M. Tisch Center of Hospitality and discover where meeting professionals are excelling in the creation of welcoming environments, and the areas where they could improve in enhancing the experience for diverse groups. Meanwhile, gain access to more than 350 best practices for designing and executing inclusive experiences that embrace all your diverse attendees.
MPI’s focus is not on changing individual beliefs or ideas. Our goal is to explore the topic of inclusion and its relationship to the success of events and to provide strategies and actions that you can take to create inclusive experiences.
You’ll Be Able To:
Cost: $499 Member/ $699 Non-Member
Domain B: Project Management | 6 Clock Hours
Contracting and negotiation are crucial—yet complex—roles for meeting professionals and understanding legal terminology and common contract clauses (and the liabilities they protect against) allows meeting professionals to negotiate from a position of strength. Even if you know what to look for, contracting is dynamic, and negotiation strategies change with market conditions, competition, and the economy. Solid knowledge of contract law and negotiation tactics enables meeting professionals to protect the interests of their organizations. With knowledge comes power, especially when it comes to legal matters.
Negotiating contracts involves managing financial and liability risks and protecting your business, particularly when considering the performance clauses (attrition and cancellation) that are standard in most venue contracts. No contracts are the same; words and phrasing vary and need to be carefully reviewed and edited. Sometimes, additional clauses must be added to balance the risk and liability between parties. And what of force majeure, indemnification, and the host of clauses that deal with issues that range from nuisances to calamities, such as construction and remodeling and incompatible groups?
It’s said the only right answer in the law is “it depends.” This certificate program will illustrate legal principles with examples from the news, the instructor, and your peers. Bring success and horror stories to share with other participants, enhance your legal knowledge, and fulfill your role to negotiate contracts that protect your organization from the financial and liability risks associated with your meetings and events.
You’ll Be Able To:
According to the Future of Jobs report from the World Economic Forum (WEF) rapid changes and advancements in technology are radically changing the skills organizations need from employees—and that was before the pandemic accelerated the Fourth Industrial Revolution. The jobs of tomorrow require less tactical and logistic work (as automation and AI absorb tasks) and more human skills like creativity, emotional intelligence, and persuasion.
Pre-pandemic, the WEF predicted that more than half of workers would require significant re- and upskilling by 2022, and while the global health emergency forced many meeting professionals to increase their proficiency in “tech fluency,” many haven’t considered how other future-ready skills are becoming increasingly critical for their roles and their businesses.
There is a reskilling imperative for our industry, and it begins with you! Join us for this daring 15-month dive into the skills recruiters and hiring managers will specifically seek out as they search for the meeting professionals of the future. As the expansion of machine’s share of work increases into the areas of communication and interaction, we explore the job-related skills that matter for the future of our industry.
EventWISE is a micro-certificate series of discussions, collaborations, and critical education on the future skills necessary to be job-relevant and future-ready in the meeting and event industry. Complete 10 of 15 courses and earn an EventWISE: Future-Ready Event Professional certificate.
EventWISE Dates & Topics: