The Real WOW Factor Deep Dive: The Risky Business of Going for Broke

1 Clock Hour | Domain G: Meeting or Event Design 

Let’s face it, planning daring, out-of-the-box experiences is risky business! The combination of answering to doubtful overseers, serving jaded audiences, and trusting the mic to new talent is almost too much to bear. That’s why in this session, Jade Simmons, creator of Transformational MainStage Experiences that matter, breaks down the ABC’s and lays out the ROI on creating life-altering events. She’ll give a strategy for incorporating and managing elements of risk, capitalizing on change, and intentionally adding opportunities for surprise and the unexpected. You’ll also face down certain fears specific to producing experiences for audience consumption, and you’ll learn how to tame your inner control freak in order to add a transformation to your menu of offerings.