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There are many different means for engagement at your meetings and events from short-term experience stimulation with little impact to long-term incentivation with multiple experiences and lasting effects. Discover ways to show measurable knowledge retention, opinion change and attitude shifts and create long-term behavioral change among your attendees. And discover ways to measure that attendee engagement that deliver on business results from the experience.
Learner Outcomes:
Gain a basic understanding of the types of attendee engagement.
Understand how to measure and track attendee engagement including qualitative and quantitative feedback, specific measures, observations, scoring and more.
Learn the structure and content requirements for qualitative and quantitative tracking methods to measure the accomplishment of your meeting's goals and objectives--the ROE (experience), ROO (objective), and ROI (investment)…
Gain an overall understanding of how to organize the reports you create from your event survey results, including those that show return on experience (ROE), return on objective (ROO) and return on investment (ROI)…
Looking to add value to your SMM program? Learn how you can in this session for all skill sets and levels…
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