05252017
Meetings Measurement: Post-Event Research
Date
May 25, 2017
Sponsored by Meetings Metrics
1 Hour Domain A: Strategic Planning
Learn the structure and content requirements for qualitative and quantitative tracking methods to measure the accomplishment of your meeting's goals and objectives--the ROE (experience), ROO (objective), and ROI (investment). Discover a list of post-meeting lifecycle dimensions (what to measure) and guidance on how to conduct post-event qualitative interviews and group discussions. Learn a model for post-event question sets for ROE, ROO and ROI and the survey structure necessary for your specific meetings.
Learner Outcomes:
- Identify specific, key post-meeting research methods and how/when to use them within the process of measuring post-event ROE, ROO and ROI.
- Learn how to design a post-event results research plan for your selected research method (ROE, ROO, ROI).
- Learn how to draft a content outline for qualitative and quantitative post-event stakeholder/attendee questionnaires.
Speaker
Related Products
ROE, ROO, ROI: Reports that Work
Gain an overall understanding of how to organize the reports you create from your event survey results, including those that show return on experience (ROE), return on objective (ROO) and return on investment (ROI)…
Meetings Measurement: Post-Event Research
Learn the structure and content requirements for qualitative and quantitative tracking methods to measure the accomplishment of your meeting's goals and objectives--the ROE (experience), ROO (objective), and ROI (investment)…
Taking Your Strategic Meetings Management Plan to the Next Level
Looking to add value to your SMM program? Learn how you can in this session for all skill sets and levels…
Terms of Engagement: What Lasts and What Doesn’t
Sponsored by MeetingMetrics [https://meetingmetrics…
