Putting the B in DEIB: How Event Design Can Reinvigorate Company Culture

Meeting professionals and C-suite executives are facing many of the same challenges in the new world order. Chief among them: Earning people’s attendance and attention. Designing events for belonging and inclusion—the powerful yet often overlooked tenets of both DEI Strategy and event design—can deliver outcomes to the C-suite to cultivate culture, drive attendance and increase engagement. Future-focused event teams are leading the important conversations in business and facilitating diversity, equity, inclusion and belonging at the event design table. Engaging and empowering diverse teams when strategizing, developing, and planning events will deliver environments where all stakeholders feel welcomed, invested and included in the business of the day.

Learner Outcomes:

• Define the true culture of inclusion and belonging.
• Use event design methodologies to unlock diversity in the event creation process.
• Evaluate solutions in the marketplace based on accessibility across cultures and neurodiversity.