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Welcome to the Experience Economy. As the Chinese proverb states, "Hearing something a thousand times is less impactful than experiencing it once." Why then do we spend the bulk of our focus on brand messages instead of brand experiences? There's a shift taking place -- leadership brands (from Coke to Mr. Clean) have stopped talking about their brand, to now focus on experiences that get people to live their brand. This represents the single largest white-space opportunity for brands to grow: real life. Taking your brand off the shelf and out of media, to authentically enrich people's life experiences, generates the highest level of loyalty, advocacy, and sales (with a game-changing 95% lift).
Dustin Garis will challenge you on day 1 (our day of Inspiration) to revolt against the routine and start creating memorable experiences. Re-invent yourself, be anti-establishment, and start rewriting the rules instead of adhering to them. Start designing experiences that capture people's senses and help you win back their attention.
It is what people want: Stop planning meetings. Start designing experiences!
Revolt against routine and create memorable experiences.
Learner Objectives:
Live your brand -- Create a brand experience that makes a profound impact in people's lives.
Be a troublemaker -- Make change to uncover the next breakthrough innovation
Revolt against routine -- Craft engagements that are memorable (and shareable) for years to come.
Stop planning meetings, start designing experiences" is the continued theme of this event; People gain experience when they have one. WEC18 in Indy is a completely redesigned education and engagement program unlike anything we've done before…
For 47 years, MPI and its members have been shaping, advancing and defining the meeting and event industry—imagine the stories they could tell! At MPI WEC in Toronto, we give the stage to our community members who stopped planning meetings and started designing experiences…
Jade Simmons is a creator of Transformational Mainstage Experiences that matter. Her concert adventures go from Rachmaninoff to Rap and have revolutionized classical music presentation…
Day 3 of WEC is the day of ACTIVATION where we power you with skills and insights to take action NOW!
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