Creating Experiences Their Brains Can’t Forget

1 Clock Hour | Domain G: Meeting or Event Design 

There are some really cool science-based strategies we can use to make our meetings more meaningful, magical, and memorable. In this highly interactive, fun, example-filled session you will learn about specific tools, tactics, and technologies for stimulating senses, stirring-up emotions, and activating brains to fall in love with your brand. You will learn the basics about how the human brain works, how our attention is activated, and what role our senses play in creating emotions. As a result, you will understand how to craft novel, multi-sensory, emotionally-diverse 360˙ experiences that will be much more attention grabbing than typical meetings.

There is a science and pattern to how human beings remember things (from working memory to short and long-term memory), knowing more about this process will allow you to utilize specific strategies to craft unforgettable moments in your meetings and events. After learning how other industry professionals are taking advantage of these neurological sensory activation strategies, you will leave armed and inspired to implement this knowledge to design future events which will leave a positive lasting impression on your target audience.

After learning how various industry professionals are taking advantage of these neurological sensory activation strategies, the participants will leave armed and inspired to implement this knowledge to design their next events to leave a positive lasting impression on their target audience.

Learner Outcomes:

• Participants will learn the basics about how the human brain works, how our attention is activated, and what role our senses play in creating emotions.
• Participants will understand the science and pattern to how human beings remember things which enable them to deploy strategies to craft unforgettable moments in their meetings and events.
• Participants will discover how industry professionals are applying these neurological sensory activation strategies knowledge to design their events to leave a positive lasting impression on their audience.