MPI Belgium Chapter | Masterclass Series

1 Clock Hour | Domain A: Strategic Planning

This master class strives to provide a platform and opportunity to collectively brainstorm on how we can rethink our businesses to remain relevant in times of crisis. Specifically, we have invited 2 experts in cross-industry innovation, renowned keynote speakers, as well as distinguished authors to discuss the importance of innovation and change vs. fixed mindset.

This session will literally take you out of your comfort zone to find that 'aha!' moment to set you thinking in terms of opportunities to re-invent your business.

During this session, you will ... 

• Learn from Innovations in other industries
• Get in the right Change Mindset and rethink your business
• Learn practical creativity methods to generate new ideas
• Gain ideas on the specific challenges
• Virtually meet your MPI colleagues and share ideas 

1 Clock Hour | Domain G: Meeting or Event Design

It is almost symbolic that we run this session on the very next day the Belgium authorities allow us to run larger meetings. MICE industry will start to revive and we would like to help each other to get back to business faster by initiating the dialog and exchange on how destinations should deal with the new reality

During this session, you will ...

• Learn how destinations are planning to reactivate the business tourism
• Discuss ow the destination services and offers should change
• Develop ways to promote the destination in the new normal
• Understand the evolution of International destination safety initiatives

1 Clock Hour | Domain A: Strategic Planning

The events industry is experiencing an unprecedented shift from onsite meetings to events online. Join this master class to learn how you can transform your event into a digital experience such as a webinar, webcast, hybrid meeting, or even a Multi-Hub Meeting. 

During this session, you will .... 

• Learn the tips and tricks of how to run a digital event
• Test the functionalities in the safe environment and see first-hand how systems work
• Discuss requirements for a multi-hub event
• Determine how to select between a webcast, hybrid meeting,or Multi-Hub Meeting
• Review case studies of successful Multi-Hub Meetings

1 Clock Hour | Domain G: Meeting or Event Design

Have you cooked online? Neither have we!

This is why we decided to organize this online cooking masterclass with the Radisson Blu Astrid Hotels’ Head Chef Jorn Moyson just to try something new.

Together with Radisson Blu Astrid Hotels’ Head Chef Jorn Moyson, we will prepare several delicious summer salads and a lovely dessert ready for your dinner on the 4th of June.

We will provide you with a list of ingredients and Jorn will assist us in preparing dinner like a Chef.

We will not only cook but also discuss how the F&B and catering will look like post-Covid. In between the change of dishes, Quintus Swart, F&B Manager at Radisson Hotel Group (Saudi-Arabia), will give you insights on how post-corona F&B and catering will look like.

During this session, you will ...

• Discuss buffet alternatives 
• Determine how to deliver high-quality non-buffet formulas for large events
• Gain insights on how to organise catering for future events

1 Clock Hour | Domain G: Meeting or Event Design

As the world moves towards on-line events, achieving engagement and the magic of human-to-human connection has never been more important.

During this interactive session, you’ll hear how IBM creates “moments that matter” for each individual to make their events more engaging.

Join us with SME Dr. Madeleine de Hauke on how understanding the science of human connection can help us construct on-line events that engage and delight participants. 

During this session, you will ...

• Review a case study on how IBM is creating moments that matter for their employees
• Learn strategies for creating valuable moments that matter for all event formats 
• Understand the science behind the formula for generating more moments that matter for attendees

1 Clock Hour | Domain I: Marketing

Suppliers, event planners, conference organizers… we are all looking for ways to stand out from the crowd. To promote your venue, destination, or event within your desired target audience is a huge challenge! How do you reach your desired target audience today? B2B Influencer marketing could be an option, but how does it work?

B2B influencer marketing is a fantastic, creative way with many options to share your story. During our workshops, we share the right tools, strategic insights, and lessons learned/knowledge about the world of B2B influencer marketing and how to reach your goals.

This workshop is created to give you the right insights, the full support that you need to start to start with creating your upcoming campaigns. 

During this session, you will ... 

• Learn what a campaign looks like
• Conceptualize rules to create a successful campaign
• Determine how to select the right influencer
• Discuss how influencer marketing contributes to your goals

1 Clock Hour | Domain G: Meeting or Event Design

Navigating to the digital domain and online events took many event planners by surprise. While this domain creates lots of uncertainties, it also provides many more opportunities for event organisers and their organisation stakeholders.

• Where to start with transforming your offline event into virtual reality?
• How to evaluate whether your event management infrastructure is ready for this shift?
• Where are we heading with the new normal?

This online meeting is not a promotion of a certain product, but a very unbiased view of a consultant experienced in digital marketing, event operation, and online events.

During this session, you will ... 

• Review online meeting tools 
• Learn how to create digital event infrastructure to scale up your event operations
• Discover nuances of the online event marketing and content production
• Discuss online events value proposition for sponsors & attendees 

1 Clock Hour | Domain E: Human Resouces

Today with home office solutions, and tomorrow with multi-hub offices, teams are working together online rather than in-person. Hardly everybody knows and is using the technology to help the connectivity in remote meetings.

Besides meetings and due to remote workplaces all organizations also need to incorporate team building ideas and engaging activities to motivate, federate by bringing teams closer.

During this session, you will ... 

• Learn creative ideas that you can incorporate in your own online or face-to-face meetings
• Discover how to reinforce a shared team identity throughout online team buildings
• Design virtual team building to support your communication efforts

1 Clock Hour | Domain G: Meeting or Event Design

We tend to think that protocol and etiquette knowledge is something that we need to master only when we are dealing with official, governmental events. In reality, etiquette and protocol should be exercised at all levels in the event organization industry.

On one side, etiquette is a code of polite conduct, which is meant to be a guideline for our everyday interactions and is not a set of strict rules carved in stone. Protocol, on the other hand, is rather a set of rules, which facilitates the organization of any kind of official event.

By applying these rules and following the guidelines, event organizers raise their events' standards, make the best impressions, and provide an outstanding experience for their clients, guests, and VIPs. Some of these essentials elements include the proper address to dignitaries, the right dress codes, perfect seating plans, consideration of others, and much more.

While this is all elementary and important, nowadays our meetings and events have shifted to the online space, where we should also look to show our impeccable skills and manners, and be the best version of ourselves.

During this session, you will ... 

• Learn what rules are still relevant in the virtual world
• Understand behavior expectations at an online event 
• Discuss how to prepare participants for a virtual event with high-level engagement 
• Determine how to make long-lasting connections for participants online

1 Clock Hour | Domain F: Stakeholder Management

Volunteering is commonly perceived as donating time, energy, and sometimes money for a goodwill project originated by an association or social organisation. Less commonly volunteering is considered as the next step in career advancement or as an opportunity to learn something new, create a specific network, r develop stronger soft skills.

Volunteering at the same time is the driving force for associations' well-being indicating the value of the association that it represents to the community. But how to activate members and non-members into volunteering towards common goals?

In this session, you will ... 

• Learn how volunteering can help career growth
• Discover how volunteering facilitates new skills and connections
• Understand how to gain the maximum from your association membership
• Discuss how to engage with volunteers remotely

1 Clock Hour | Domain I: Marketing

Since the moment the event industry switched to all-digital, the event pricing question became one of the most prominent.

Many industries set the price strategies based on pricing theories or economical and mathematical models, however, the event industry is lacking such a theoretical approach. We develop event pricing in the best case scenario by building the budget, in the worst-case scenario just by applying 'I guess that's going to work' method.

During this session, we will look into several pricing strategy possibilities, outline what is important to take into account and how to define event ticket prices.

In this session, you will ... 

• Learn how to approach the price-setting process
• Examine rice strategies for ticketing and sponsorship
• Discuss examples of current events and price dynamics
• Review data-driven event price strategies

1 Clock Hour | Domain A: Strategic Planning

Working to move through feelings of uncertainty and fear while also working to develop a strong mindset, stay focused, and stay competitive during these challenging times for the event industry? This is the master class for you. 

By attending this session you will ... 

• Learn proven focus strategies to stay productive despite the feelings of overwhelm, confusion, and worry
• Understand how to remain competitive and stay ahead of the curve in the shifting economy
• Define productivity versus busy with focus techniques 
• Develop mindset and mindfulness strategies to process emotions
• Discuss planning and project management strategies and tools

1 Clock Hour | Domain C: Risk Management

As quarantine measures in European countries are slowly being removed, hotels and venues started to be concerned about what the new post-COVID reality will look like for their operations. Can they ensure the safety of their guests? Can they provide virus-clean environments to the event participants? What planners will expect from venues and hotels?

In this session, you will learn ... 

• How hotels and venues are preparing with social distancing measures, safety and cleanliness standards
• Which are the conditions that need to be met for events to resume?
• How to implement social distancing-friendly infrastructure?
• Who will define or adopt policies to create safety around in-person events?

We are bringing together examples of nationwide guidance for venues and individually defined conditions for recovery by hotels and venues.

Speakers, experts, and participants include: Convention Bureaus, Hotels, Disinfection, and Medical professionals