1 Clock Hour | Domain I: Marketing

Since the moment the event industry switched to all-digital, the event pricing question became one of the most prominent.

Many industries set the price strategies based on pricing theories or economical and mathematical models, however, the event industry is lacking such a theoretical approach. We develop event pricing in the best case scenario by building the budget, in the worst-case scenario just by applying 'I guess that's going to work' method.

During this session, we will look into several pricing strategy possibilities, outline what is important to take into account and how to define event ticket prices.

In this session, you will ...

Learn how to approach the price-setting process
Examine rice strategies for ticketing and sponsorship
Discuss examples of current events and price dynamics
Review data-driven event price strategies

Oleg Pylypenko

Founder, Ticketsell

Appearances