Putting Character into Food and Beverage Menus
Credits: None available.
1 Clock Hour | Domain A: Strategic Planning
In this presentation, you'll hear four perspectives on designing menus, from an event designer, a nutritionist and two chefs. Issues covered include the importance of serving nourishing food, accommodating allergies and preferences and wine pairings.
Learning Objectives:
- Identify best practices in working with your food & beverage vendors and having them work together for you.
- Understand the most common mistakes and how now to make them.
- Identify new trends and how to use them effectively.
Speaker(s):
- Tahira Endean, CMP, CITP, CED, DES, Head of Program, IMEX
- Chef Blair Rasmussen
- Chef Robert LeCrom
- Ali Chernenkoff
The Creativity of Extraordinary Meetings
Credits: None available.
1 Clock Hour | Domain G: Meeting or Event Design
New ideas inspire new audiences, innovations enable your customers to do much more, and new business models ensure that you can stand out and grow profitably, even in tough times. People want more from meetings, more in return for their precious time and climate-changing air miles. They want to do what they couldn’t do otherwise – get knowledge that is not online, meet people they would never normally meet, experience and event that is truly energising, and leave with new ideas that inspire them to do so much more.
Speaker(s):
Virtual Meetings 101: Overview and Applications for Face-to-Face Events
Credits: None available.
1 Clock Hour | Domain A: Strategic Planning
This presentation reviews the basics meeting and event planners need to know to get started in the virtual arena.
Learning Objectives:
- Understand the different types of virtual meetings technologies.
- Learn how to apply these technologies to your event strategy.
- Learn how to engage virtual attendees and integrate them into the face-to-face experience.
Speaker(s):
- Samuel J. Smith, Interactive Meeting Technology
Evaluating RFP Responses
Credits: None available.
1 Clock Hour | Domain D: Financial Management
This session will show you how to effectively review the responses from RFPS as well as the steps necessary to efficiently narrow down all the options.
Learning Objectives:
- An efficient way to review RFP responses and narrow down the options.
- How to best evaluate and follow-up on the options based on the materials sent by the responders.
- The purpose and need of a thorough space evaluation and the steps required.
Speaker(s):
Survival Strategies for Suppliers
Credits: None available.
1 Clock Hour | Domian I: Marketing
What do meeting and event planners really want? You'll learn the answer to that question as well as some strategies for rising above the competition in this session, that was developed based on the feedback of meeting and event planners.
Learning Objectives:
- Walk away with practical solutions for immediate business challenges.
- Develop new business strategies to address market demands and concerns.
- Be able to identify new and nurture existing markets.
Speaker(s):
- Kristi C. Sanders, CMP, CMM, Senior Director of Community Engagement, MPI
Using Strategy to Overcome Social Media Fatigue
Credits: None available.
1 Clock Hour | Domain I: Marketing
Does the constant flood of social media channels available today have you grabbing for your floaties? Are your attendees lost because they don't know which direction to look and don't understand how to connect to you and each other? Maybe you've only just started but you're already over social media! This session is designed to help you navigate this saturation and stress by focusing on strategy before tools. Jessica Levin and Midori Connolly will provide you with the questions that you need to ask in order to determine which social media platform(s) is (are) right for your organization and your meeting. From crafting a social media calendar to building a team to identifying key metrics, participants will walk away feeling rejuvenated and having faith restored in the benefits of using social media.
Learning Objectives:
- Determine which social media platforms and tools are best for which situations.
- Build a calendar and schedule for social media activity.
- Develop key performance metrics to evaluate social media strategy.
Speaker(s):
- Midori Connolly
- Jessica Levin, President and Chief Connector, Seven Degrees, LLC
The Right Buyers
Credits: None available.
1 Clock Hour | Domain F: Stakeholder Management
Part 2 of a 4-part sales and marketing series. How to chase business in proactive, pleasant ways that close the deal.
Learning Objectives:
- Identify who you want to see, and who you don’t
- Determine quick, pleasant ways to access the buyers
- Understand how to use your contacts to access their contacts
Speaker(s):
Think You're the Business Answer and They Will Too (e.g., The Right Mindset)
Credits: None available.
1 Clock Hour | Domain I: Marketing
Part 1 of a 4-part sales and marketing series. How to chase business in proactive, pleasant ways that close the deal.
Learning Objectives:
- Focus on the value you bring, not how great you are
- See yourself as uniquely placed to help
- Overcome your internal objections, so you can overcome the buyers’ objections
- The L’Oreal effect: how to know you’re worth it
Speaker(s):
The Right Words
Credits: None available.
1 Clock Hour| Domain F: Stakeholder Management
Part 3 of a 4-part sales and marketing series. How to chase business in proactive, pleasant ways that close the deal.
Learning Objectives:
- How to present a compelling business case that persuades
- How to differentiate yourself from the competition
- How to turn your agenda into theirs
Speaker(s):
The Right Follow-Up
Credits: None available.
1 Clock Hour | Domain D: Financial Management
Part 4 of a 4-part sales and marketing series. How to chase business in proactive, pleasant ways that close the deal.
Learning Objectives:
- How to maintain pace and positivity...and stay in control of the sale
- How to answer their questions in compelling ways
- How to get the balance right between too much chasing (pestering) and not enough (reactive)