1 Clock Hour | Domain G: Meeting or Event Design 

"Green Eggs and Ham": It's not just a Dr. Seuss story, it's a reality for planners. Sustainable menus are one of the fastest-growing trends in food and beverage.

Learning Objectives:

• Understand different products available and use the resource list provided in the session.
• Define sustainability, farm-to-table and different ways to measure and consider your food’s Carbon Footprint.
• Approach future venues to discuss sustainability and what they already offer compared to your needs.

1 Clock Hour | Domain B: Project Management 

Learning Objectives:

• Identify cutting-edge contracting trends affecting the meetings industry
• Draft contract provisions to help you adjust to economic uncertainty, swine flu, and other critical issues
• Protect your meetings against future developments that could affect room rates, quality of services, and other aspects of a meeting’s success

1 Clock Hour | Domain G: Meeting or Event Design 

Do you know what a Metaverse is? Have you ever experienced a virtual world? If you answered no to either of these questions, this session is a must attend. Virtual worlds allow meeting professionals to plan, design, and demonstrate their environments to potential clients. As virtual worlds mature, many will merge with other real world systems to become the "Metaverse" that combines an enhanced physical reality with a physically persistent virtual space. This session will illustrate what a Metaverse is and will allow attendees to explore them hands-on, and learn how they can be used in the meetings industry.

Learning Objectives:

• Participate in a virtual world, to help define the idea of a Metaverse
• Engage in activities designed for meeting professionals in a Metaverse
• Receive links to specific virtual sites and tools to help further their learning

1 Clock Hour | Domain I: Marketing 

Integrated PR is essential so that a consistent message is received by potential clients. This session will show how successful companies of all sizes are using an integrated approach, at low cost, to generate big profits. The techniques described are all simple to implement, and effective to use. This presentation is not about social media (Facebook, LinkedIn, Twitter), nor about traditional media (TV, Radio and Print). It’s about both. It's about Integrated PR. The important thing (in my opinion) is to use as many different "channels" as possible to deliver your message. That’s not to say that only using radio advertising, or a campaign on Twitter, is a bad thing. My contention is that you should use as many options as you can in a single campaign, in order to promote your event. The best thing of all is that much of it is free to use.

Learning Objectives:

• How to plan, execute and evaluate an Integrated PR campaign to promote your event.
• How to decide which channels to use, and how to manage them with minimum cost and effort.
• How to deliver a single message via each channel to multiply the impact of your Integrated PR campaign

1 Clock Hour | Domain A: Strategic Planning 

What can make or break the success of an international meeting? What are the key issues you need to address to ensure the meeting has a positive and lasting impact on an international scale?

Learning Objectives:

• Understand the challenges of an international meeting and the critical success points
• Learn the components required for a successful international meeting
• Create a best practice guide for planning international meetings

1 Clock Hour | Domain A: Strategic Planning 

In this presentation, you'll hear four perspectives on designing menus, from an event designer, a nutritionist and two chefs. Issues covered include the importance of serving nourishing food, accommodating allergies and preferences and wine pairings.

Learning Objectives:

• Identify best practices in working with your food & beverage vendors and having them work together for you.
• Understand the most common mistakes and how now to make them.
• Identify new trends and how to use them effectively.

1 Clock Hour | Domain G: Meeting or Event Design 

New ideas inspire new audiences, innovations enable your customers to do much more, and new business models ensure that you can stand out and grow profitably, even in tough times. People want more from meetings, more in return for their precious time and climate-changing air miles. They want to do what they couldn’t do otherwise – get knowledge that is not online, meet people they would never normally meet, experience and event that is truly energising, and leave with new ideas that inspire them to do so much more.

1 Clock Hour | Domain A: Strategic Planning 

This presentation reviews the basics meeting and event planners need to know to get started in the virtual arena.

Learning Objectives:

• Understand the different types of virtual meetings technologies.
• Learn how to apply these technologies to your event strategy.
• Learn how to engage virtual attendees and integrate them into the face-to-face experience.

1 Clock Hour | Domain D: Financial Management 

This session will show you how to effectively review the responses from RFPS as well as the steps necessary to efficiently narrow down all the options.

Learning Objectives:

• An efficient way to review RFP responses and narrow down the options.
• How to best evaluate and follow-up on the options based on the materials sent by the responders.
• The purpose and need of a thorough space evaluation and the steps required.

1 Clock Hour | Domian I: Marketing 

What do meeting and event planners really want? You'll learn the answer to that question as well as some strategies for rising above the competition in this session, that was developed based on the feedback of meeting and event planners.

Learning Objectives:

• Walk away with practical solutions for immediate business challenges.
• Develop new business strategies to address market demands and concerns.
• Be able to identify new and nurture existing markets.