Business Value of Meetings Research (Part 3 of 4)

1 Clock Hour | Domain A: Strategic Planning 

Part 3 of 4 in the Business Value of Meetings Thought Leadership Initiative Series. As companies around the world have tested various ways to deliver and measure the value of their meetings, certain efforts have unexpectedly met with disappointment.

Learning Objectives:

• Review case studies of mishaps and steps to avoid in understanding the business value of meetings and learn what you can do to protect your company from attempting strategies which have had poor results with other organizations.
• Recognize current internal practices which may be ineffective in defining and measuring the business value of meetings
• Know which ideas techniques and strategies your company may want to avoid as you seek to better define and measure the business value of meetings.