Katy Mull
Director, Experience Strategy, Storycraft LAB
Katy is an Experience Designer and Digital Storyteller. With a background in Media Arts and Exhibition Design, she crafts narrative environments that meet at the intersection of the digital and physical.
She helps teams elevate understanding of the audience – What drives them? Why do they fall in love? What makes them pause and think? How does this experience function as an element of their Human journey? Through Empathy, Imagination, and Creativity, Katy leverages her background in multimedia and human-centered design to conceptualize innovative approaches to engagement. Her passion for storytelling and study of physical and digital interactions offer a unique perspective on narrative journey mapping and innovative UX.
She helps teams elevate understanding of the audience – What drives them? Why do they fall in love? What makes them pause and think? How does this experience function as an element of their Human journey? Through Empathy, Imagination, and Creativity, Katy leverages her background in multimedia and human-centered design to conceptualize innovative approaches to engagement. Her passion for storytelling and study of physical and digital interactions offer a unique perspective on narrative journey mapping and innovative UX.
Appearances
DateJune 16, 2021Credits1 Contact HoursJoin us for a hands-on workshop to hack hybrid events in 2021 and beyond! Learn about design thinking frameworks that you can apply to your events…Speakers
Director, Experience Strategy, Storycraft LABCommunication Strategy Associate, Storycraft LABDirector, Experience Strategy, Storycraft LAB
