Katy Mull

Director, Experience Strategy, Storycraft LAB

Katy is an Experience Designer and Digital Storyteller. With a background in Media Arts and Exhibition Design, she crafts narrative environments that meet at the intersection of the digital and physical.

She helps teams elevate understanding of the audience – What drives them? Why do they fall in love? What makes them pause and think? How does this experience function as an element of their Human journey? Through Empathy, Imagination, and Creativity, Katy leverages her background in multimedia and human-centered design to conceptualize innovative approaches to engagement. Her passion for storytelling and study of physical and digital interactions offer a unique perspective on narrative journey mapping and innovative UX.