Amelie Bahlsen

Director, Experience Strategy, Storycraft LAB

Amelie works with teams as they navigate and curate their content, supporting strategic decision-making aligned with a perspective on the attendee and the designed experience. She begins her process with patterns, trends, and analysis, and from there supports the design to craft a tailored journey infused with creativity, activity, and meaningful visuals. This results in memorable and bespoke experiences, that ensure that all attendees are engaged with the message and content. Amelie is passionate about learning and engagement strategies that support meaningful human interaction and a lasting content experience. In her career, Amelie has worked on Exhibition Development for the Smithsonian Institution, Inter-American Development Bank, and ASAE, as well as Content and Engagement Strategy for clients including Intel and Marriott International. Amelie holds Masters's Degrees in Exhibition Design and Fashion Design and loves to see the interaction between these disciplines in retail and experiential settings.