Speaker(s): James Spellos | Jonathan T. Howe, Esq.

1 Clock Hour | Domain I: Marketing 

Your business finds that social media is the best way to stay connected with customers, but do you understand the legal ramifications of your social media involvement and set policies to protect yourself? Jim Spellos and Jonathan Howe, Esq. discuss the various Web 2.0 tools available to you and the legal perspective behind each.

Learning Objectives:

• Identify critical Web 2.0 sites that impact how you do business today.
• Understand the legal risks of implementing and using social media and Web 2.0 applications.

Speaker(s): Brad Goldberg | William Daggett

1 Clock Hour | Domain C: Risk Management 

Controversial topics and speakers, challenging locations, gate crashers, crime, passion, alcohol and human frailty can lead to an interesting meeting if even one of them rears its ugly head. Among the issues to be discussed will be: how to work effectively with public safety officers before, during and after an issue arises, tools for training staff and clients to address crises, strategies for working with staff and clients during an incident, what law enforcement cannot do for you, and what you must do for yourself and your event.

Learning Objectives:

• Implement techniques to mitigate potential security issues including methods recommended by law enforcement
• Develop methods for training staff and clients in handling security concerns, including communication with first responders and the press
• Formulate meeting security plans and identify measurable strengths and weaknesses

Speaker(s): Karen King

1 Clock Hour | Domain B: Project Management 

In this challenging economic environment, it is crucial that you do not have budgetphobia. After all, it is just math!

Speaker(s): Susan Radjevic

1 Clock Hour | Domain A: Strategic Planning

Why are meetings and events, more often than not, viewed by corporate executives as a cost centre and having little strategic business value? Because they are focused on effective and measurable organizational performance. If we show key decision makers that meetings and events are a strategic business tool that can be aligned to effectively and efficiently meet goals, it will help us gain respect as a group contributing to organizational success.

Learning Objectives:

• Help professional planners and suppliers present a compelling case for the strategic business vom and events to key decision makers
• Gain insight into Portfolio Management, Meeting Design and Measurement and come away with a wealth of material you can immediately use
• Hear why Advanced Logistics (meeting services and facilities) is critical to the future of meetings and event

Speaker(s): Joshua Grimes, Esq.

1 Clock Hour | Domain B: Project Management 

Learning Objectives:

• Identify cutting-edge contracting trends affecting the meetings industry
• Draft contract provisions to help you adjust to economic uncertainty, swine flu, and other critical issues
• Protect your meetings against future developments that could affect room rates, quality of services, and other aspects of a meeting’s success