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ON-DEMAND CONTENT IS FREE FOR MPI MEMBERS. Click the "Login" button on the upper right-hand side of your screen to claim your member benefits. Not an MPI Member? LEARN MORE. [https://www.mpiweb…
1 Clock Hour | Domain E: Human Resources
Drop a rock. It falls and hits the ground. Once you understand brain
evolution, many of our decisions will become easily predictable. To a scary
2
degree, we are walking robots with knee-jerk responses, and not the
rational geniuses with free will that we like to imagine. What if you
understood how the brain really makes decisions, and could consistently
influence it? In this dynamic keynote, bestselling author and
neuromarketing expert Tim Ash will teach you key strategies for influencing
the primitive and irrational parts of the brain that are really in charge of our
actions. You’ll learn how to tap powerful universal motivations and
automatic responses to deliver your marketing message on-target every
time. Walk away with a new perspective on the brain, and several durable
and practical strategies for ethically influencing your audience. Are you
ready to be inspired?
Learning Outcomes:
1. Learn why you really have three brains and which one is in charge.
2. Understand how people really make decisions.
3. Deploy proven persuasion strategies to influence others.
Event Cost
Non-Members: $9.99
Members: Free
Want access to great educational content year-round for a free or reduced rate? Learn more about MPI membership here today!
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