Unleashing The Primal Brain: Tapping the Unconscious to Move People to Action

1 Clock Hour | Domain E: Human Resources

Drop a rock. It falls and hits the ground. Once you understand brain evolution, many of our decisions will become easily predictable. To a scary 2 degree, we are walking robots with knee-jerk responses, and not the rational geniuses with free will that we like to imagine. What if you understood how the brain really makes decisions, and could consistently influence it? In this dynamic keynote, bestselling author and neuromarketing expert Tim Ash will teach you key strategies for influencing the primitive and irrational parts of the brain that are really in charge of our actions. You’ll learn how to tap powerful universal motivations and automatic responses to deliver your marketing message on-target every time. Walk away with a new perspective on the brain, and several durable and practical strategies for ethically influencing your audience. Are you ready to be inspired? 

Learning Outcomes:

1. Learn why you really have three brains and which one is in charge.

2. Understand how people really make decisions.

3. Deploy proven persuasion strategies to influence others.

Event Cost

• Non-Members: $9.99
• Members: Free

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