Understanding What Attendees Want From Your Events

1 Clock Hour | Domain G: Meeting or Event Design

In today’s technology-saturated world, delivering powerful, thought-provoking experiences is an ongoing challenge. In order to provide what your audiences want, first step back and understand what they truly need. We can take some cues from famed psychologist Abraham Maslow, who envisioned people’s needs in the shape of a pyramid. According to Maslow, basic needs, such as hunger and thirst, must be met before higher-level needs, such as love and friendship, can be fulfilled. As event planners and show managers, Maslow offers us an important reminder: We must meet attendees’ most basic needs first, and only then can we engage them with deeper experiences. By using Maslow’s framework to pinpoint and satisfy your attendees’ needs, you can prioritize the activities that will deliver the best results as you strive to hit your event and business goals.