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Strategic Research Methods for Events
Date
March 12, 2019
Credits
1 Contact Hours
$9.99
Standard Price
Free for
- Essential
- Preferred
- Premier
This product is also available as part of the following products:
Join your colleagues and peers from around the world as we come together to discuss global challenges, changes and opportunities within the medical, healthcare, life science and pharmaceutical meetings landscape…
1 Clock Hour | Domain A: Strategic Planning
Ever wonder if your client is happy? Ever wonder if your attendees were happy? Ever wonder what you can do better? Ever wonder what you did great? All these questions can be answered by conducting strategic research. This session will focus on understanding a strategic research process, including how to create strong goals and objectives, how to write effective questions, and the types of research that can be used with different types of events.
Learner Outcomes:
- Learn how to create strategically aligned goals and objectives.
- Gain exposure to various evaluation methods.
- Gain experience creating two different evaluation instruments (questionnaire and interview form).
Speaker
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