Coronavirus Dialogue Series: Crisis Communications, Coronavirus Edition

1 Clock Hour | Domain C: Risk Management

Whether you intend to cancel your event or not, the coronavirus outbreak has made one thing abundantly clear. We need to be prepared to communicate to our meeting’s stakeholders. With widespread event postponements and cancellations, everybody is fielding questions and concerns from attendees, exhibitors, sponsors, and more. We’ll take a deep dive into how you can communicate effectively with or without a plan currently in place. Get ready to learn 10 tips for communicating during this crisis, how to craft your messages, and the impact good crisis communications can have on your event’s brand long-term.

Learner Outcomes:

1. Identify 10 tips for crisis communications during the coronavirus outbreak.

2. Learn how to implement message mapping in order to craft your messages to stakeholders.

3. Discover the impact good and bad crisis communications can have on your brand.