Tahira Endean CMP, CITP, CED, DES

Head of Program, IMEX

Author, Intentional Event Design, Our Professional Opportunity Tahira is a curious event producer, passionate about intentional event design in live, virtual and hybrid formats and how we can use technology to enhance the human experience at events and everyday. A believer in life-long learning she has earned her CITP Certified Incentive Travel Professional, DES Digital Event Strategist, CMP Certified Meeting Professional and CED Certified Event Designer to augment her Professional Instructors Diploma, Event Management Diploma and Bachelor of Hospitality Management. Tahira is committed to the industry and has been recognized for a range of contributions, including a SmartMeetings Women in Meetings Visionary (2021), MeetingsToday Top 20 Trendsetter (2018), a MeetingsNet Changemaker (2016), the MPI BC Chapter Mentor of the Year (2018) and in 2015 Tahira was inducted into the Meetings Canada Hall of Fame in the Big Idea category. Tahira contributed to the 9th edition of the CIC Manual which provides the framework for the CMP studies and has had the opportunity to speak around the globe for a variety of event industry conferences. Driven by a fascination with what we are learning about neuroscience and the power of the five senses to enhance memory, knowledge retention and improve connections, she is continually seeking appropriate ways to design the most relevant incentive. meeting and event environments. An instructor at BCIT (British Columbia Institute of Technology) she instructs both Special Event Planning and Sustainable Event Management. Tahira also loves travel, cooking, time with her family, and anything with bubbles!