Lauren Allison

Cvent, Inc.

Lauren is an event management professional with over 7 years of experience. Since 2016, Lauren has managed the event design, program management, and execution of some of Cvent's marquee events. Leaning heavily into event technology, she has been a key factor in the growth of the Trade Show at Cvent CONNECT, a $3+M revenue generator, where she ensures a streamlined sponsor and exhibitor experience for up to 400 exhibitors, delivering better lead generation and ROI opportunities. Lauren has also been instrumental in identifying and securing top-rated keynote talent aligned to target personas of Cvent's business and raising experience satisfaction scores since taking on the function. She also manages internal Cvent meetings, including a 1000 person Sales Kickoff, where she works hand in hand with Cvent executives to set the sales team up for success each year.