Error loading player: No playable sources found

The Why Variable: Understanding the Strategic Purpose of Your Meetings

Date
April 7, 2016
Credits
1 Contact Hours
$999
Standard Price
Free for 
  • Essential
  • Preferred
  • Premier
Explore related products in the following collection:
Thumbnail for On Demand Education
ON-DEMAND CONTENT IS FREE FOR MPI MEMBERS. Click the "Login" button on the upper right-hand side of your screen to claim your member benefits. Not an MPI Member? LEARN MORE. [https://www.mpiweb…

1 Clock Hour | Domain A: Strategic Planning 

You know that the meetings you plan are invaluable to the success of your business or organization, but your executives’ goals and objectives for your events are elusive. What questions should you ask so that you can understand the true aims of your business in holding events, and how can you set measurable goals that help your stakeholders determine whether or not their meetings were effective. Go beyond asking your attendees if they had a good time, and create value for your organization by asking the right questions and setting the right metrics. Position yourself not as a meeting planner, but as a true consultant with the business strategy of your meetings top-of-mind.

Learning Objectives:

  • Discover the questions to ask your meeting owners to truly understand their business goals (and ensure your success)
  • Learn how to set SMART objectives for your events
  • See what measurements you can use to better understand the true reach of your events
custom image

Related Products

Thumbnail for Flair for the Dramatic: Your Intro to Stage Management
Flair for the Dramatic: Your Intro to Stage Management
1 CLOCK HOUR | DOMAIN G: MEETING OR EVENT DESIGN
Thumbnail for How to Hybrid: Your Guide to Taking Your Events Online
How to Hybrid: Your Guide to Taking Your Events Online
Hybrid is the breakout star of the meeting industry, but it requires meeting professionals to stretch their creativity, strategizing, execution and measurement and integrate technology with traditional live events to create new types of experiences and content delivery tools…
Thumbnail for Be Hip with the Way You Ship
Be Hip with the Way You Ship
1 CLOCK HOUR | DOMAIN H: SITE MANAGEMENT
Thumbnail for Bienvenido a Mexico: Meetings South of the Border
Bienvenido a Mexico: Meetings South of the Border
Your organization has been considering the option of holding meetings in Mexico, but you’re not sure why it makes a good business decision…
Privacy Policy Update: We value your privacy and want you to understand how your information is being used. To make sure you have current and accurate information about this sites privacy practices please visit the privacy center by clicking here.