Error loading player: No playable sources found
The Decision to Attend
Date
March 20, 2018
0.2 CSEP Points | ILEA Core Curriculum: Event Planning - Development
1 Clock Hour | Domain A: Strategic Planning
Attendees are consumers; discerning travelers who may choose to attend conventions and exhibitions—or not. That’s why the mutual goal of both meeting/exhibition professionals and DMOs is generating positive word-of-mouth: repeat bookings and increased attendance. Discover insights from the second Decision to Attend Study, and how it could dramatically impact the way you design and market your meetings and events.
Learner Outcomes:
- Discover the Top 3 drivers of attendance to meetings and events globally.
- Learn how people decide whether or not they will come next year and recommend the event to their peers.
- Learn how treating your participants like your clients could increase your attendance and drive business value for your organization.
This Session Graciously Sponsored by Philadelphia Convention & Visitors Bureau
Speaker
Mickey Schaefer, FASAE, CAE, CTA
CEO/Founder, Mickey Schaefer & Associates
Specialties
Related Products
Taking Your Strategic Meetings Management Plan to the Next Level
Looking to add value to your SMM program? Learn how you can in this session for all skill sets and levels…
Planning Meetings in the New Reality
Join Michael Dominguez as he takes an in depth look at the "Hotel Business Model Today" in our economic environment. This session will help you gain an understanding of negotiating in these uncertain times…
Transforming Your Event into a Peer Learning Hub
The sharing economy is changing everything: From the way we travel to the way we learn. Increasingly, human beings are moving from spectators to actors in their lives and claiming the authority to become active in fields where they have been passive for so long…
Providing Multilingual Communication at Your International Event
As a planner for a major event, you're catering to an international audience. While this likely means your enrollment is high, it also means that you need the communications support to accommodate a multilingual event and deliver a rewarding experience to each of your attendees…
