LIVE ONLINE: Business Value of Meetings Certificate

Date: September 17, 2018

Time: 10:00AM - 05:00PM

You must be registered to participate!

Member Level Price
Premier $449.10
Preferred $499.00

Session One: 9:00 a.m. - 12:00 p.m. Central Time

Session Two: 1:00 p.m. - 4:00 p.m. Central Time

Proposed 6 Clock Hours Domain A: Strategic Planning

Meeting professionals must understand the value of the events they deliver in order to ensure that they successfully achieve business goals and objectives, justify costs and other expenditures, design authenticate and deliberate experiences and improve their events over time. Understanding the role that meetings play for their overall organizations is an integral industry skill set that fuels better, more strategic meetings and events and motivates businesses to look at their meeting managers as strategic and essential players on senior leadership teams. 

In this online course, learn the process for measuring the business value of meetings from identifying stakeholders and implementing change management systems (if necessary) and creating goals and objectives to setting measurements and reporting out results. Practice delivering on the business value of meetings through case studies and best practices from organizations around the globe.

Learner Outcomes: 

  • Learn the basics behind delivering business value for business through meetings and events
  • Discover how to gain traction for measurement programs through stakeholder commitment
  • Enhance your financial literacy
  • Learn how to set goals and SMART objectives
  • Learn how to create measurements that matter
  • Learn how to analyze and report your results

Course Topics:

Section 1:  Business Value of Meetings

Section 2:  Perception vs. Reality and Models for Change

Section 3:  Stakeholder Commitment & Financial Literacy

Section 4:  SMART Objectives

Section 5:  Meaningful Measures

Section 6:  Measurement-Learning, Loyalty & Networking

Section 7:  Analysis and Reporting